辟谣公式的三项要素

发布时间：2018-06-29 15:10

本文选题：辟谣效果 + 权威辟谣者　；参考：《民族艺术》2016年04期

【摘要】：辟谣不是谣言的预防和控制,而是针对既有谣言的澄清行为。辟谣效果主要取决于三个要素:辟谣主体的权威性、辟谣信息的可信度、辟谣信息的有效传播面。第一,作为公共事业管理的核心主体,政府是最重要的辟谣者,维护和保证政府的公信力,选择最具辟谣资格的具体执行者核实澄清谣言,发出权威的辟谣信息至关重要。第二,调查取证,用事实说话,是辟谣工作中最重要的一环。提高辟谣信息的可信度是一项需要诚意和耐心的技术活。第三,辟谣是否有效,还取决于是否能将真相有效地送达谣言受传者。辟谣是一场硬碰硬的战斗,谣言在哪里流行,辟谣就得在哪里迎战,切忌谣言走谣言的渠道,辟谣走辟谣的渠道,导致谣言继续转,辟谣帮着传。总之,辟谣公式中权威性、可信度、有效传播面三者是一种乘法关系,其中一项为零,辟谣效果就等于零。在辟谣公式中,辟谣效果与公民素质呈弱相关关系。
[Abstract]:Disinformation is not the prevention and control of rumors, but the clarification of existing rumors. The effect depends on three factors: the authority of the subject, the credibility of the disinformation, and the effective spread of the disinformation. First, as the core subject of public service management, the government is the most important disclaimer. It is very important to maintain and guarantee the credibility of the government, to select the most qualified executor to verify and clarify rumors and to issue authoritative disinformation. Second, investigation and gathering of evidence and the use of facts are the most important part of disinformation verification. Improving the credibility of disinformation is a technical task that requires sincerity and patience. Third, the validity of disinformation depends on whether the truth can be effectively transmitted to the rumour recipient. Rumour refuting is a hard fight, where rumors are popular, they have to face the battle, do not let rumors go through the channel of rumors, open the channel of rumors, cause rumors to continue to turn, rumors to help spread. In a word, the authority, credibility and effective propagating surface of the formula are a multiplicative relation, one of which is zero, and the effect of disinformation is equal to zero. In the disclaimer formula, the effect of disinformation is weakly related to the quality of citizens.
【作者单位】：中国社会科学院文学研究所;
【分类号】：G206;D630

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