突发事件中政务微博与公众的互动研究

发布时间：2018-10-15 09:21

【摘要】：进入新媒体时代以来,社交网络崭露头角,微博作为社交网络中最具特色的平台,其迅猛的发展直接影响了当前的信息传播格局。与此同时,政府跟进时代步伐,开通政务微博与公众进行沟通交流,在倾听民意化解各类社会矛盾中起到重要的作用。社会突发事件的频发,给政府应对带来一定的挑战。政务微博如果能及时进行信息公开以回应公众关切的问题,有利于突发事件的处理,也会为政府形象和政府公信力带来积极的影响。政务微博发展进入第五个年头,发展势头良好,但其在与公众的互动交流中依然存在不足。本文在阐述政务微博发展现状的基础上,对突发事件中政务微博与公众互动及其存在的问题进行分析,对“@云南鲁甸抗震救灾”在突发事件中的表现进行实证的分析与评价,并针对不足提出具体的对策建议。文章主要分为五个部分:第一部分是绪论,包括研究背景、研究意义、研究综述、研究框架、研究方法、可能的创新点。第二部分是概念界定及理论基础,是对突发事件、微博、政务微博的概念进行界定,并对信息传过程理论、“议程设置”理论、社会互动理论进行阐述,为后面的论述奠定基础。第三部分是对突发事件中政务微博与公众互动及存在的问题进行分析。在对其近况做一个详细的阐述基础上,主要分析突发事件中政务微博的传播特征以及互动中主要存在的几个领域内的问题。第四部分是用统计分析的方法进行一个经典的案例实证研究。以“@云南鲁甸抗震救灾”在地震灾害中的表现为例,介绍该事件的具体情况,并对其发布特征进行统计分析,构建其互动影响因素进行分析研究。第五部分的对策建议是在总结案例经验的基础上,借鉴其优良的运营管理经验,提出具体的对策建议,以促进突发事件中政务微博与公众的良性互动。
[Abstract]:Since entering the new media era, social network has emerged. Weibo, as the most characteristic platform in social network, its rapid development has directly affected the current information dissemination pattern. At the same time, the government follows the pace of the times, opens government affairs Weibo to communicate with the public, and plays an important role in listening to public opinion to resolve various social contradictions. The frequent occurrence of social emergencies brings some challenges to the government. If the government affairs Weibo can make the information public in time to respond to the public concern, it will help to deal with the unexpected events, and will also bring the positive influence to the government image and the government credibility. Government affairs Weibo entered the fifth year of development, the momentum of development is good, but its interaction with the public is still insufficient. On the basis of expounding the current situation of the development of government affairs Weibo, this paper analyzes the interaction and existing problems between the government and the public in the unexpected events, and makes an empirical analysis and evaluation on the performance of "@ Yunnan Ludian earthquake Relief" in the sudden events. And put forward the concrete countermeasure suggestion to the insufficiency. The article is divided into five parts: the first part is the introduction, including the research background, research significance, research review, research framework, research methods, possible innovations. The second part is the definition of the concept and the theoretical basis. It defines the concepts of unexpected events, Weibo, and the state affairs Weibo, and expounds the theory of information transmission process, the theory of "agenda setting", and the theory of social interaction. Lay the foundation for the following discussion. The third part is to analyze the interaction and problems between Weibo and the public. On the basis of a detailed exposition of its recent situation, this paper mainly analyzes the communication characteristics of the government affairs Weibo in the unexpected events and the problems in several main fields in the interaction. The fourth part is a classic case study with statistical analysis method. Taking the performance of "@ Yunnan Ludian earthquake relief" as an example, this paper introduces the concrete situation of this event, and makes a statistical analysis of its release characteristics, and constructs its interactive influencing factors to analyze and study. In the fifth part, the countermeasures and suggestions are put forward on the basis of summing up the case experience and drawing lessons from its excellent operation management experience, in order to promote the benign interaction between Weibo and the public.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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