南宫市网络舆情应对研究
发布时间：2019-01-20 13:57
【摘要】：据中国互联网信息中心发布的相关报告显示,截至2014年底,我国网民人数达到6.49亿,互联网普及率为47.9%,较上年增加5672万人。与中国网民快速增长相对应的是网络事件日益频发、网络舆论热点急剧上升、社会影响力逐渐增大,极大考验着政府的应急处置能力和公关能力。从目前情况看,县级政府应对网络舆情形势不容乐观,普遍存在认识不足、行动迟缓、措施不力等问题,致使网络舆情危机频发,严重损害了政府的形象和公信力。笔者在南宫市政府办公室工作,不仅参与了本市网络舆情应对工作方案、措施的制订修订,也亲身经历了多起网络事件处置工作,特别是攻读研究生学位后,为更好地将所学理论运用到工作中,也为了进一步改进和提升工作,因此决定以南宫市为例,对其在应对网络舆情中存在的问题和不足进行深入细致研究,并提出相应改进措施和建议。本文首先对网络舆情概念进行了界定,包括定义、传播载体、鲜明特点等,并明确了研究网络舆情的理论支撑。随后以南宫市为例,就其基本市情、应对策略、取得的成效、存在的问题和不足等进行了阐述,分析了问题存在的原因。其中,重点对南宫市采取的措施,比如成立网络舆情应对专职机构、开通网络问政平台、健全完善工作机制等进行了详细介绍。之后,通过分析三个典型案例,找到了值得吸收借鉴的做法和经验,为下一步提出改进对策提供了有益参考。最后,针对南宫市在应对网络舆情中的问题和不足,逐一给出了对策建议,主要是:一要着力提升领导干部涉网综合素质,要树立正确的政绩观,积极主动融入网络,善待善用网络媒体。二要健全完善机制,通过建立健全即时报告、分析研判、分级预报、协调联动、依法处置等机制,为全程做好网络舆情应对提供制度保障。三要组建专业队伍,通过设立新闻发言人,传递政府声音,还原事实真相,消除网络谣言;通过团结培养意见领袖,占领网络舆论高地,引导网民依法合理表达诉求,压缩虚假消息存在空间;通过组建强大的网军,为科学应对突发事件提供人力、智力支持。总之,笔者希望本文能为南宫市改进和提升网络舆情应对工作提供积极参考,并对其他县级政府开展网络舆情应对工作提供有益借鉴。
[Abstract]:By the end of 2014, the number of Internet users in China had reached 649 million and the Internet penetration rate was 47.9 percent, up 56.72 million from the previous year, according to a report released by the China Internet Information Center. The rapid growth of Chinese Internet users is corresponding to the frequent occurrence of network events, the sharp rise of public opinion hot spots on the Internet, and the gradual increase of social influence, which greatly tests the ability of the government to deal with emergencies and public relations. From the current situation, the county-level government to deal with the situation of network public opinion is not optimistic, there are common problems such as insufficient understanding, slow action, ineffective measures, resulting in frequent network public opinion crisis, seriously damaged the image and credibility of the government. The author, working in the office of the Nangong Municipal Government, not only participated in the city's network public opinion response work plan, the measures were revised, but also personally experienced a number of network events handling work, especially after studying for a graduate degree. In order to better apply the theory to the work, and to further improve and enhance the work, it is decided to take Nangong City as an example to conduct a thorough and detailed study on its problems and shortcomings in dealing with the network public opinion. And put forward the corresponding improvement measures and suggestions. Firstly, this paper defines the concept of network public opinion, including definition, communication carrier, distinctive characteristics and so on, and makes clear the theoretical support for the study of network public opinion. Then, taking Nangong City as an example, the paper expounds its basic market situation, coping strategies, achievements, existing problems and shortcomings, and analyzes the reasons for the problems. Among them, the measures taken by Nangong City, such as the establishment of network public opinion response professional institutions, the opening of network political platform, improve the work mechanism were introduced in detail. After that, by analyzing three typical cases, the author finds out the methods and experiences worth absorbing and learning, and provides a useful reference for the next step. Finally, in the light of the problems and shortcomings of Nangong City in dealing with the network public opinion, this paper gives some countermeasures and suggestions one by one. The main suggestions are as follows: first, it is necessary to promote the comprehensive quality of leading cadres involved in the network, to establish a correct view of achievements, and to actively integrate into the network. Make good use of network media. Second, it is necessary to perfect the mechanism by establishing and perfecting the immediate report, analyzing and judging, grading forecasting, coordinating the linkage, handling according to law and so on, so as to provide the system guarantee for the whole course of the network public opinion response. Third, to set up a professional team, through the establishment of a press spokesman, the voice of the government, restore the truth of the facts, eliminate network rumors; Through the unity of training opinion leaders, occupation of the Internet public opinion highland, guide netizens to reasonably express their demands according to law, reduce the existence space of false news, and provide human and intellectual support for scientific response to emergencies through the establishment of a powerful online army. In a word, I hope this paper can provide a positive reference for the improvement and promotion of network public opinion in Nangong City, and provide useful reference for other county-level governments to carry out network public opinion response work.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206
[Abstract]:By the end of 2014, the number of Internet users in China had reached 649 million and the Internet penetration rate was 47.9 percent, up 56.72 million from the previous year, according to a report released by the China Internet Information Center. The rapid growth of Chinese Internet users is corresponding to the frequent occurrence of network events, the sharp rise of public opinion hot spots on the Internet, and the gradual increase of social influence, which greatly tests the ability of the government to deal with emergencies and public relations. From the current situation, the county-level government to deal with the situation of network public opinion is not optimistic, there are common problems such as insufficient understanding, slow action, ineffective measures, resulting in frequent network public opinion crisis, seriously damaged the image and credibility of the government. The author, working in the office of the Nangong Municipal Government, not only participated in the city's network public opinion response work plan, the measures were revised, but also personally experienced a number of network events handling work, especially after studying for a graduate degree. In order to better apply the theory to the work, and to further improve and enhance the work, it is decided to take Nangong City as an example to conduct a thorough and detailed study on its problems and shortcomings in dealing with the network public opinion. And put forward the corresponding improvement measures and suggestions. Firstly, this paper defines the concept of network public opinion, including definition, communication carrier, distinctive characteristics and so on, and makes clear the theoretical support for the study of network public opinion. Then, taking Nangong City as an example, the paper expounds its basic market situation, coping strategies, achievements, existing problems and shortcomings, and analyzes the reasons for the problems. Among them, the measures taken by Nangong City, such as the establishment of network public opinion response professional institutions, the opening of network political platform, improve the work mechanism were introduced in detail. After that, by analyzing three typical cases, the author finds out the methods and experiences worth absorbing and learning, and provides a useful reference for the next step. Finally, in the light of the problems and shortcomings of Nangong City in dealing with the network public opinion, this paper gives some countermeasures and suggestions one by one. The main suggestions are as follows: first, it is necessary to promote the comprehensive quality of leading cadres involved in the network, to establish a correct view of achievements, and to actively integrate into the network. Make good use of network media. Second, it is necessary to perfect the mechanism by establishing and perfecting the immediate report, analyzing and judging, grading forecasting, coordinating the linkage, handling according to law and so on, so as to provide the system guarantee for the whole course of the network public opinion response. Third, to set up a professional team, through the establishment of a press spokesman, the voice of the government, restore the truth of the facts, eliminate network rumors; Through the unity of training opinion leaders, occupation of the Internet public opinion highland, guide netizens to reasonably express their demands according to law, reduce the existence space of false news, and provide human and intellectual support for scientific response to emergencies through the establishment of a powerful online army. In a word, I hope this paper can provide a positive reference for the improvement and promotion of network public opinion in Nangong City, and provide useful reference for other county-level governments to carry out network public opinion response work.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630;G206
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