大学生社会化阅读行为影响因素实证研究

发布时间：2018-03-07 05:18

本文选题：大学生　切入点：社会化阅读　出处：《曲阜师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着阅读文本数字化和社交媒体的广泛应用,人们已不仅仅囿于传统的阅读方式。社会化阅读能够帮助读者在满足自身阅读需求的同时,与他人分享、交流阅读体验,实现阅读价值的无限放大。这一新潮的阅读方式,使传统的“读者”以及“阅读”等核心概念有了新的阐释,同时它对纸质书籍、电子图书等阅读领域传统的消费模式以及文本的生产实践带来了新的冲击,这一领域非常值得关注。进行大学生社会化阅读行为与影响因素的研究,可以把握大学生接受和使用社会化阅读的过程,为营造良好的社会化阅读环境提供全面指导。本文在文献综述的基础上,构建了基于整合性技术接受与使用模型(UTAUT)的大学生社会化阅读行为影响因素模型,提出影响大学生社会化阅读行为的基本假设。并参照以往的经典研究,以微信阅读为例对大学生社会化阅读行为进行问卷调查。将问卷数据经过编码处理后,利用统计分析软件SPSS对数据进行信度、效度的分析和描述性统计,并用结构方程模型来验证本文提出的模型和假设,最后根据研究结论对模型进行了修正。研究结果表明,绩效期望、努力期望、社群影响、感知愉悦性、感知风险是影响大学生社会化阅读行为的关键因素,其中绩效期望、努力期望、社群影响、感知愉悦性对大学生社会化阅读使用行为有正向影响,感知风险对大学生社会化阅读行为有负向影响,其影响效果从大到小依次为感知愉悦性(0.360)、社群影响(0.272)、绩效期望(0.143)、努力期望(0.102)、感知风险(-0.06)。另外,本文还研究了不同性别和学历对大学生社会化阅读行为的影响,得出这两个人口统计学变量对大学生社会化阅读使用行为明显的调节作用。本文的内容共有五个章节。第一章绪论,包括研究背景、研究现状、研究目的与方法等。第二章对论文中涉及的核心概念进行了界定,并对有关用户行为影响因素研究的相关理论进行了阐述,这是本研究的理论基础。第三章提出了本研究理论基础与模型,对模型中各变量进行定义并提出研究的基本假设。第四章是大学生社会化阅读行为调查数据的收集与分析部分,详细介绍了问卷的设计及调研过程,对本研究用到的数据分析方法进行了阐述。随后对数据进行了分析,对本研究提出的模型和基本假设进行检验,并根据检验的初步结论对模型进行了适当修正。最后一章针对假设检验的结果,提出了研究结论和展望以及相应的社会化阅读服务发展建议。本文运用实证的方法研究大学生社会化阅读行为与影响因素,解释了大学生社会化阅读行为的形成机制。不仅在理论上丰富了社会化阅读的研究和内容,在实践上还可以为众多的社会化阅读服务商及高校图书馆进行阅读推广提供借鉴参考。
[Abstract]:With the digitization of reading text and the wide use of social media, people are not confined to traditional reading methods. Social reading can help readers to share and exchange reading experiences with others while satisfying their own reading needs. Realize the unlimited amplification of reading value. This trendy way of reading gives a new explanation to the traditional core concepts of "reader" and "reading", and it also gives a new explanation to the paper books. The traditional consumption pattern and the production practice of the text in the field of e-books and other reading have brought new impact, which is worth paying close attention to. The research on the socialized reading behavior of college students and the influencing factors are carried out. It is possible to grasp the process of acceptance and use of socialized reading by college students, and to provide comprehensive guidance for the construction of a good socialized reading environment. This paper constructs a model of influencing factors of college students' socialized reading behavior based on integrated technology acceptance and usage model, and puts forward the basic hypotheses of influencing college students' socialized reading behavior. This paper takes WeChat reading as an example to investigate the socialized reading behavior of college students. After the questionnaire data are encoded and processed, the reliability and validity of the data are analyzed and descriptive statistics are made by using the statistical analysis software SPSS. The structural equation model is used to verify the proposed model and hypothesis. Finally, the model is modified according to the conclusion of the study. The results show that performance expectation, effort expectation, community influence, perceived pleasure, and so on. Perceived risk is the key factor that affects college students' socialized reading behavior. Among them, performance expectation, effort expectation, community influence and perceived pleasure have positive effects on the socialized reading behavior of college students. Perceived risk has a negative effect on college students' socialized reading behavior. The order of its effect is perceived pleasure 0.360, community influence 0.272, performance expectation 0.143, effort expectation 0.102, perceived risk 0.06. This paper also studies the influence of gender and academic qualifications on the socialized reading behavior of college students. It is concluded that these two demographic variables play a significant role in regulating the socialized reading behavior of college students. There are five chapters in this paper. The first chapter is the introduction, including the research background, the current situation of the study, The second chapter defines the core concepts involved in the paper, and expounds the relevant theories of the research on the influencing factors of user behavior. This is the theoretical basis of this study. Chapter three puts forward the theoretical basis and model of this study, defines the variables in the model and puts forward the basic assumptions of the study. Chapter 4th is the collection and analysis part of the survey data of college students' socialized reading behavior. The design and research process of the questionnaire are introduced in detail, and the data analysis methods used in this study are expounded. Then, the data are analyzed, and the model and basic hypotheses proposed in this study are tested. According to the preliminary conclusions of the test, the model is modified appropriately. In the last chapter, the results of the hypothesis test are discussed. The conclusions and prospects of the study and the corresponding suggestions for the development of socialized reading service are put forward. This paper uses the empirical method to study the socialized reading behavior of college students and its influencing factors. It explains the formation mechanism of college students' socialized reading behavior. It not only enriches the research and content of socialized reading in theory, In practice, it can also provide reference for many socialized reading service providers and university libraries.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G645.5;G252.17

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