校园新媒体的价值与实践研究

发布时间：2018-06-02 08:23

本文选题：校园 + 新媒体　；参考：《南昌大学》2017年硕士论文

【摘要】：迄今为止,互联网技术与移动通信日趋成熟和个人的传播欲望推动了新媒体的兴起和流行。新媒体的出现使得人们可以自由选择关注的媒体和内容,自主决定时间和地点,使得信息传播更加方便快捷,传播效率明显提升,满足了用户多样化的信息需求,进一步突破了时空限制。我国的大学生恰好是与信息飞速发展同步成长起来的一代,对于信息、以及承载、传播信息的载体—媒体十分熟悉,同时他们也是层次较高,思维、知识结构、价值体系相对比较成熟的一个群体,他们具有比较强的分析和判断能力,由于群体的特殊性,校园新媒体应当得到更多的关注。校园新媒体以其低门槛、简便、快捷、互动、海量的传播特性,在校园的诸多领域有着广泛的应用,展现了巨大的价值。如若将校园新媒体运用得当,对于整个学校的建设和发展都将是前进一大步。本论文试图从校园新媒体的价值和实践操作方面进行分析,将从不同群体来论述校园新媒体的重要性以及研究的必要性。
[Abstract]:Up to now, Internet technology and mobile communication are becoming more mature and personal desire to spread promotes the rise and popularity of new media. With the emergence of new media, people can freely choose the media and content they pay attention to, decide the time and place independently, make the information dissemination more convenient and fast, improve the communication efficiency obviously, and meet the diverse information needs of users. Further broke through the limitation of time and space. College students in our country happen to be a generation growing up at the same time as the rapid development of information. They are very familiar with information, as well as the carrier of carrying and disseminating information-the media. At the same time, they are also of a higher level, thinking and knowledge structure. A group of relatively mature value system, they have a strong ability to analyze and judge, because of the particularity of the group, the campus new media should be paid more attention. With its low threshold, simplicity, rapidity, interaction and massive communication characteristics, new campus media has been widely used in many fields on campus, showing great value. If the campus new media is used properly, it will be a big step forward for the construction and development of the whole school. This paper attempts to analyze the value and practical operation of campus new media, and discusses the importance of campus new media and the necessity of research from different groups.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G647

【参考文献】