基于能力目标的数字化资源共建共享课程设计的研究

发布时间：2018-09-09 09:39

【摘要】：根据中国互联网络信息中心《第33次中国互联网络发展状况调查统计报告》数据显示，截至到2013年12月，中国网民人数已达到6．18亿，2013年全年新增5358万网民，互联网普及率达到45．8％，比较2012年年底上升3．7%；我国手机网民人数达5亿，比较2012年底增加了8009万人，接近新增1亿网民，使用手机上网的人群占比由2012年底的74．5％提升至81．0％。从以上数据分析看出，中国整体网民规模增速持续放缓，进入发展平台期，而手机上网仍然是网民规模增长的主要动力。中国是一个电子商务大国，企业对电商人才需求缺口量大，各大中专院校承担着电商人才的主要的培养与输送基地，传统的教学模式与新的电商思维方式不断地发生撞击，陈旧的教学资源、教学模式、学习接受知识的方式影响着教学效果及人才的培养。本研究课题针对目前我国电子商务教育中存在的问题，特别是教学资源问题，从电子商务教育长远发展及高素质电子商务人才的培养出发，结合国际教育界流行的关键能力结构，探求电子商务专业的职业能力结构的组成要素，借助混合学习环境，探求现代电子商务教育中如何分步骤培养学生综合能力的有效方法。通过文献调查，发现我国对电子商务教育的研究较少，有不同层面的，各校电子商务专业的学生培养目标及办学特色有待于进一步明晰；有关学习环境创设方面的研究仅仅局限于教学网站建设方面，而数字化资源的共建共享研究仍很缺泛；尽管大家都意识到学生综合能力的培养在电子商务教育以及在我国电子商务人才培养中的重要性，但目前仍未有院校采取有效的措施去付诸实践，电子商务教育在基于能力目标的数字化资源建设方面目前没有成功的样式可借鉴。本研究以情境认知理论、活动理论、分布式认知理论、多元智能理论和教学设计理论为指导，分析电子商务职业能力结构的组成要素，探讨在电子商务专业课程学习中培养学生综合能力的教学策略，开发设计基于能力目标的数字化资源课程包，并初步检验了该学习环境的有效性。本研究在分析全国部分职业学校电子商务专业人才培养方案、电子商务师国家职业资格标准和电子商务专业毕业生可能的就业方向与工作性质的基础上，结合国际上流行的“关键能力”理念，将电子商务专业综合能力组成分为专业能力、方法能力和适应社会能力3个方面；并以《网络营销》课程为例，将这3方面能力进行细化，建构一个基于能力目标数字化资源《网络营销》课程包。在国家示范校建设的大环境中，联合全国多所创建国家示范性职业学校的专业老师、电子商务企业专业人士及有关技术公司，围绕着所形成的《网络营销》课程能力结构，分析可利用的各类学习资源及学习需求，科学设计教学主题、教学活动及过程、评价方法等，在此基础上，设计了基于能力目标的数字化资源《网络营销》课程。该课程资源包括两块：一是课程资源知识点积件库，二是通用主题素材库；这两部分之间互相联系，相互作用，相互融合的，共同形成了促进学生综合能力发展的数字化资源课程包。其中：知识点积件库包括能力标准、工作流程、学习任务、知识点积件、实训任务、实训评价，积件化教师授课用电子教案PPT文件，，在试题库管理平台中运行的测试练习题；通用主题素材库包括行业标准文档、实训项目方案、教学案例文档、考试考核试题和技能竞赛方案。本研究得到了电子商务专业综合能力和《网络营销》课程综合能力的组成要素，设计了基于能力目标的数字化资源《网络营销》课程资源包，并初步检验这种课程资源包在培养学生的网络运营能力、网络推广能力、市场分析能力、客户服务能力、方案策划能力数据营销能力、分析与解决问题能力、迁移能力、表达与协作能力和信息能力等方面是有效的。
[Abstract]:According to the statistics of the 33rd China Internet Development Survey, the number of Internet users in China has reached 618 million by December 2013, with an Internet penetration rate of 45.8% in 2013, up 3.7% from the end of 2012, and 500 million mobile phone users in China. Compared with the end of 2012, there was an increase of 8.09 million Internet users, nearly 100 million new Internet users. The proportion of people using mobile phones to access the Internet increased from 74.5% at the end of 2012 to 81.0%.
China is a big country of e-commerce. There is a large demand gap for e-commerce talents in enterprises. Colleges and universities undertake the main training and transportation base for e-commerce talents. In view of the existing problems in e-commerce education in China, especially the problems of teaching resources, this research starts from the long-term development of e-commerce education and the cultivation of high-quality e-commerce talents, and combines the key competence structure prevalent in the international educational circles to explore the professional competence structure of e-commerce specialty. With the help of blended learning environment, this paper explores the effective method of how to train students'comprehensive ability step by step in modern e-commerce education.
Through literature survey, we find that there are few researches on E-commerce education in China, and there are different levels. The training objectives and characteristics of E-commerce students in different schools need to be further clarified. The research on the creation of learning environment is only limited to the construction of teaching websites, while the research on the co-construction and sharing of digital resources is still very much. Although everyone is aware of the importance of the cultivation of students'comprehensive ability in e-commerce education and the cultivation of e-commerce talents in China, there are still no effective measures taken by colleges and universities to put it into practice, and there is no successful mode to borrow for e-commerce education in the construction of digital resources based on ability objectives. Guided by Situational Cognition Theory, Activity Theory, Distributed Cognition Theory, Multiple Intelligences Theory and Instructional Design Theory, this study analyzes the components of the professional competence structure of e-commerce, explores the teaching strategies for cultivating students'comprehensive competence in the course learning of e-commerce, and develops and designs digital capital based on competence objectives. The source course package is a preliminary examination of the effectiveness of the learning environment.
Based on the analysis of the training program of e-commerce professionals in some vocational schools in China, the national professional qualification standards of e-commerce teachers and the possible employment direction and work nature of e-commerce graduates, and the international popular concept of "key competencies", this paper divides the comprehensive competence of e-commerce professionals into professions. Ability, methodological ability and adaptability to society are three aspects, and taking the course of Network Marketing as an example, we refine these three aspects and construct a course package of Digital Resources < Network Marketing > based on capability objectives.
In the context of the construction of the national model schools, we should combine with the professional teachers, e-commerce professionals and relevant technology companies of many national model vocational schools to analyze the available learning resources and learning needs, scientifically design teaching themes and teaching activities around the Curriculum Competence Structure of "network marketing". On this basis, we design a course of digital resources < network marketing > based on ability objectives. The course resources include two parts: one is the knowledge point Integrable Ware Library of curriculum resources, the other is the general subject material library; the two parts are interrelated, interacted and fused to form a comprehensive promotion of students. Digital Resource Course Package for Competence Development. Knowledge Point Integral Ware includes competence standards, workflow, learning tasks, knowledge Point Integral Ware, training tasks, training evaluation, PPT files for integrable ware teachers'teaching, test exercises run in the test question database management platform; General Theme Material Bank includes industry standard text; File, training project plan, teaching case document, examination examination questions and skill competition plan.
In this study, we get the components of the comprehensive ability of e-commerce major and the comprehensive ability of the course "network marketing". We design a digital resource "network marketing" course resource package based on the ability goal, and preliminarily test this course resource package in training students'network operation ability, network promotion ability, market analysis ability, customer service. Ability, program planning ability, data marketing ability, analysis and problem solving ability, migration ability, expression and collaboration ability and information ability are effective.
【学位授予单位】：广东技术师范学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G434;F713.36-4

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