大学生商业网络强度、先验知识、创业警觉性与创业机会识别的关系研究

发布时间：2018-03-09 16:52

本文选题：大学生商业网络　切入点：创业机会识别　出处：《中南民族大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着经济的发展，创业越来越受到人们的关注，创业已经成为人们的一种新的选择。创业机会不仅仅是创业过程的起点，创业过程更是围绕创业机会识别、开发和利用的一系列过程。国内外的理论和实证研究都显示社会网络为创业者提供信息和资源支持。在以往的研究中，，主要的研究焦点在成功创业者身上，对大学生这一特殊群体的研究比较少。因此，本文认为有必要对大学生创业者的社会网络进行研究。本文在借鉴国内外关于创业管理理论、社会网络理论、个人特质论的基础上，结合大学生特质和实际情况，运用理论分析与实证分析的研究方法，分析了大学生商业网络关系强度对创业机会识别的影响机理，并分析了先验知识和创业警觉性对两者作用关系的调节作用。本文采用SPSS19.0对收集到得数据进行了描述性统计分析，相关分析、回归分析等统计分析方法，按照规范学术要求的步骤，一步一步得出本文的结论。本文首先基于创业管理理论对创业机会识别的相关知识进行了回顾，并对创业者个人特质中的先验知识和创业警觉性进行了系统的分析。然后通过对社会网络理论的研究，对社会网络理论进行了整理。接着，本文根据现有研究学者对社会网络与创业机会识别的作用关系研究，构建了本文的研究模型并提出研究假设。在理论基础上设计了调查问卷，对问卷的有效性进行检验，通过大样本调查实证分析了本文的研究假设。最后，提出本文的研究结论、局限性和研究展望。本文的主要结论有：大学生商业网络关系强度与机会识别正相关；先验知识正向调节大学生商业网络关系强度与创业机会识别的关系；创业警觉性正向调节大学生商业网络关系强度与创业机会识别的关系。
[Abstract]:With the development of economy, people pay more and more attention to entrepreneurship, and entrepreneurship has become a new choice. Entrepreneurial opportunity is not only the starting point of entrepreneurial process, but also the identification of entrepreneurial opportunity. Both theoretical and empirical studies at home and abroad show that social networks provide information and resource support for entrepreneurs. In previous studies, the main research focus has been on successful entrepreneurs. Therefore, it is necessary to study the social network of college student entrepreneurs. Based on the theory of entrepreneurship management, social network theory and personal trait theory at home and abroad, combined with the characteristics of college students and the actual situation, this paper applies the research methods of theoretical analysis and empirical analysis. This paper analyzes the influence mechanism of university students' business network relationship intensity on entrepreneurial opportunity identification, and analyzes the adjustment effect of prior knowledge and entrepreneurial alertness on the relationship between them. This paper makes a descriptive statistical analysis of the collected data by using SPSS19.0. Correlation analysis, regression analysis and other statistical analysis methods, according to the normative academic requirements, step by step, draw the conclusion of this paper. Firstly, based on the entrepreneurial management theory, the paper reviews the relevant knowledge of entrepreneurial opportunity identification. A systematic analysis of the priori knowledge and entrepreneurial alertness of entrepreneurs' personal characteristics is made. Then, through the study of the social network theory, the social network theory is sorted out. Based on the research on the relationship between social network and entrepreneurial opportunity recognition, this paper constructs the research model and puts forward the research hypotheses. On the basis of the theory, a questionnaire is designed to test the validity of the questionnaire. The research hypotheses are analyzed empirically by a large sample survey. Finally, the conclusions, limitations and research prospects of this paper are put forward. The main conclusions of this paper are as follows: the strength of university students' business network relationship is positively correlated with the opportunity identification, the prior knowledge positively regulates the relationship between the university students' business network relationship intensity and the entrepreneurial opportunity recognition; Entrepreneurial alertness positively regulates the relationship between the strength of university students' business network relationship and the identification of entrepreneurial opportunities.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647.38;F279.2;F224

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