节俭视域下大学生消费观教育研究

发布时间：2018-03-22 03:33

本文选题：大学生　切入点：节俭　出处：《南京师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：新时期,价值观念多元化、高校俭育淡漠化、家庭俭育陷误区、自我控制力薄弱等因素使大学生这一“纯消费群体”的消费观呈现出以“从众性和盲目性、炫耀性和攀比性、补偿性和冲动性、享受性和超前性”为主要特征的非俭之态。党的十八大以来,我们的社会正在进行着一场崇尚节俭的全民行动,从“八项规定”到“厉行节约,反对浪费”的重要批示,从办公电子化到“光盘行动”,从“依法治奢”的提议到对文明生活方式的呼吁,大学生是社会群体的重要组成部分,崇尚节俭的全民行动对大学生的消费观提出了新的要求,因此,在节俭视域下加强大学生的节俭消费观教育的研究,引导大学生树立新型的节俭消费观对于个体和社会具有重要意义。本文将从节俭消费观的理论渊源出发,对古代、近代及现代的节俭消费观进行归纳梳理,使大学生真正转变“节俭已过时”的观念,体悟中华民族博大精深的节俭消费文化,在此基础上构建以正确认识“倡节俭与扩内需并行不悖性、倡节俭与禁人欲的差异性”为前提,以“量入为出,经济理性、物尽其用,物有所值、节约资源,保护生态”为主要内涵的新型节俭观,为展开大学生节俭消费观教育奠定理论基础,然后从个体和社会两个角度阐述加强大学生节俭消费观教育的重要性,并通过分析大学生消费观中呈现的非俭之态及其成因,以新型节俭观为引导,从社会、高校、家庭、个体四个角度探析大学生节俭消费观教育的路径,以教育合力促进大学生树立节俭消费观,引导大学生选择节俭消费行为,涵养其节俭的消费习惯。
[Abstract]:In the new period, the diversification of values, the indifference of thrift in colleges and universities, the misunderstanding of family thrift, and the weakness of self-control make the consumption view of the "pure consumer group" of college students appear as "conformity and blindness, dazzling and comparison". Compensatory and impulsive, hedonistic and progressive "non-frugality". Since the 18th National Congress of the Party, our society has been engaged in a nationwide campaign of frugality, ranging from "eight regulations" to "practicing economy." In the important instructions against waste, from electronic office work to "action on optical discs," from the proposal of "managing extravagance according to law" to the appeal for a civilized way of life, college students are an important part of the social group. The national action of advocating frugality puts forward new requirements for college students' consumption view. Therefore, the study on the education of thrifty consumption view of college students is strengthened in the perspective of thrift. It is of great significance for individual and society to guide college students to set up a new view of frugal consumption. This article will summarize and sort out the ancient, modern and modern ideas of thrifty consumption from the theoretical origin of the concept of thrifty consumption. To make college students really change the concept of "frugality is out of date", understand the Chinese nation's extensive and profound consumption culture of thrift, and build a correct understanding of "promoting frugality and expanding domestic demand simultaneously," On the premise of advocating the difference between frugality and prohibition of human desire, the new concept of thrift is based on the main connotations of "living within the limits of one's income, economic rationality, making the best use of what one can get, making good value for money, saving resources and protecting ecology". In order to lay a theoretical foundation for the education of frugal consumption view of college students, this paper expounds the importance of strengthening the education of thrifty consumption view of college students from the perspective of individual and society, and analyzes the non-thrifty attitude and its cause of formation in the view of consumption of college students. Under the guidance of the new frugality view, this paper probes into the path of college students' frugal consumption view education from the four angles of society, university, family and individual, promotes the college students to set up thrifty consumption view and guides them to choose thrifty consumption behavior. Cultivate his frugal spending habits.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G641

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