基于CIS的校庆宣传活动项目化管理研究

发布时间：2018-05-17 21:24

本文选题：CIS + 高校校庆　；参考：《东北石油大学》2012年硕士论文

【摘要】：在当前高等教育进入大众化时期的背景下,高校校庆活动越来越受到学校和社会各界的重视,它是高等学校办学实力的一种展现,是加强高校与地方政府、企事业单位和广大校友联系的有效途径。校庆宣传活动是展示学校办学实力和开展形象建设的重要体现,应该得到包括学校在内的社会各界的重视和高水平的管理。当前,高校校庆宣传活动表现出来了共性和个性的问题,高校必须采取有效的措施,对校庆宣传活动实施项目化管理,构建完善的校庆宣传工作体系。基于CIS的校庆宣传活动项目化管理研究,有利于提高高校校庆工作的整体水平,有利于加强高校形象宣传,因而具有重要的理论和现实意义。校庆宣传活动的过程是一个完善的项目,具有项目的典型特征,同时又是CIS理论(企业形象识别系统,主要由理念识别MI、行为识别BI和视觉识别VI三部分组成)在高校的有效实现平台。本文在比较分析高校校庆宣传活动各项内容的基础上,运用项目管理和CIS的相关理论,以东北石油大学50周年校庆宣传活动为例,提出了基于CIS理论下的校庆宣传活动实施项目化管理,从环境设计、组织结构设计、流程和沟通平台设计入手,构建了校庆宣传活动项目化管理体系,较为清晰地阐述了该项目管理的全过程,为全面开展校庆宣传活动总结了经验,提出了可行建议。
[Abstract]:Under the background of the popularization of higher education at present, the activities of college celebration are paid more and more attention by schools and all circles of society. It is a kind of demonstration of the strength of running schools of higher education, and it is to strengthen universities and local governments. Enterprises and institutions and the majority of alumni contact the effective way. The propaganda activity of school celebration is an important embodiment of showing the strength of running a school and carrying out the image construction, and should be valued and managed by all circles of society, including the school. At present, the publicity activities of campus celebration in colleges and universities have shown the problems of commonness and individuality. Colleges and universities must take effective measures to implement the project management of school celebration propaganda activities and construct a perfect work system of school celebration propaganda. The research on the project management of the school celebration propaganda activities based on CIS is beneficial to the improvement of the overall level of the university celebration work and to the strengthening of the university image publicity, so it has important theoretical and practical significance. The process of school celebration propaganda is a perfect project, which has the typical characteristics of the project, and is also the CIS theory (enterprise image identification system). It mainly consists of three parts: idea recognition MIM, behavior recognition BI and visual recognition VI. On the basis of comparing and analyzing the contents of the propaganda activities of college celebration, this paper applies the relevant theories of project management and CIS, taking the 50th anniversary of Northeast Petroleum University as an example. This paper puts forward the implementation of project management of school celebration propaganda activities based on CIS theory, starting with environmental design, organization structure design, process design and communication platform design, constructs the project management system of school celebration propaganda activities. The whole process of the project management is explained clearly, and the experience is summarized for carrying out the propaganda activities of school celebration in an all-round way, and some feasible suggestions are put forward.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647

【参考文献】