艺术类大学生消费观念与方式的调查分析

发布时间：2018-06-01 08:39

本文选题：艺术类 + 大学生　；参考：《辽宁师范大学》2012年硕士论文

【摘要】：随着经济的不断发展,人们的生活水平、生活质量都在不断地提高,与此同时,消费观也在随之不断地变化。当前的消费市场中,艺术类大学生作为大学生中一个特殊的消费群体正受到越来越多的关注,无论是学费,还是日常消费都要高于普通类大学生的花费,这不仅仅反应出艺术类大学生本身学费就高的问题,更重要的是花钱如流水,无节制地购买名牌、奢侈品,上高档休闲娱乐场所等诸多问题,他们有着不同于其他大学生或社会上其他群体的消费特点,但他们与其他大学生也有着共同的特点：一方面,他们有着旺盛的消费需求,另一方面,他们在经济上不独立,因而他们的生活消费受到很大的制约,也可以说使他们的消费得到了一定的控制。本课题主要围绕艺术类大学生的消费状况展开研究。从文献综述中我们可以发现,研究学者们对非艺术类大学生群体进行了有针对性的研究,但涉及到艺术类大学生消费状况方面的研究却不多见,而且很少有关于贴近我们一线教师实际需要、切实可行的具体的消费状况研究。本研究就是针对艺术类大学生在消费观念与态度、消费水平、消费结构和消费方式等方面存在的实际问题,找出相关原因,形成一套可实施的对策方案。研究结果表明,不同年级、不同生源以及不同性别的学生在消费上有着显著的差异。虽然整体看上去他们的消费还是比较理性的,但是事物的发展总是有特殊的一面,所以艺术类大学生的消费观也存在着很多问题。其—、艺术类大学生多数没有正确的消费观念态度。由于艺术类大学生接触社会的机会较多,所以他们的生活也具备学校和社会双重性质,因此,他们不仅会受到学校学生的影响,而且还会受到社会上的消费行为的影响,所以他们的消费态度往往由于外界因素的影响,出现从众消费或者被动消费等现象。与此同时,他们的消费预算也会大大超出预期,整体消费水平偏高。其二、存在不良消费的现象。艺术类大学生的商演等社会活动较多,所以他们存在过分追求时尚和名牌的现象,这就使他们出现了攀比消费、虚荣消费、享乐消费等不良消费现象。其三、艺术类大学生在消费上存在两极分化现象。通过对比来自家庭条件优越和家庭条件较差的大学生的消费水平,我们可以发现,他们在消费上存在着明显的两极分化现象。综上所述,艺术类大学生作为社会消费群体中重要组成部分,他们有着高学历,高艺术能力,高消费水平。但是他们缺少社会经验,对社会上的不良因素抗干扰能力较差,所以表现出消费行为的不够合理化。因此,我们有必要对艺术类大学生的消费进行合理的、科学的分析,以便引导他们正确消费。
[Abstract]:With the development of economy, people's living standard and quality of life are improving constantly, meanwhile, consumption view is changing constantly. In the current consumer market, as a special consumer group among college students, art students are receiving more and more attention. Both tuition fees and daily consumption are higher than those of ordinary college students. This not only reflects the problem of high tuition fees for art college students themselves, but more importantly, spending money like running water, buying nameplates, luxury goods, and going to high-end leisure and entertainment places, and so on. They are different from other college students or other groups in society, but they share the same characteristics: on the one hand, they have strong consumption demand, on the other hand, they are not independent economically. As a result, their living consumption is greatly restricted, and it can be said that their consumption has been controlled to a certain extent. This subject mainly focuses on the consumption status of art college students. From the literature review, we can find that scholars have carried out targeted research on non-artistic college students, but the research on the consumption status of art college students is rare. And there are few practical and practical research on the actual needs of teachers close to our line. The purpose of this study is to find out the relevant reasons and form a set of feasible countermeasures in view of the practical problems in the aspects of consumption concept and attitude, consumption level, consumption structure and consumption mode of art college students. The results show that there are significant differences in consumption among students of different grades, students from different sources and different genders. Although the whole seems their consumption is still more rational, but the development of things always have a special side, so there are many problems in the view of consumption of art students. Most of the art students do not have the correct attitude towards consumption. Since art students have more opportunities to come into contact with society, their lives are of both a school and a society nature. Therefore, they will not only be influenced by the school students, but also by the consumption behavior of the society. Therefore, their consumption attitude is often due to the influence of external factors, such as herd consumption or passive consumption. At the same time, their consumption budget will be much higher than expected, the overall level of consumption is on the high side. Second, there is a phenomenon of bad consumption. Art college students have more social activities such as commercial performance, so they have the phenomenon of excessive pursuit of fashion and famous brand, which makes them appear the phenomenon of unfavorable consumption, such as comparison consumption, vanity consumption, enjoyment consumption and so on. Third, the art students in the consumption of polarization phenomenon. By comparing the consumption level of college students with superior family conditions and poor family conditions, we can find that they have obvious polarization in consumption. To sum up, as an important part of the social consumption group, art college students have high education, high artistic ability and high consumption level. However, they lack social experience and have poor anti-interference ability to social adverse factors, so they show that consumption behavior is not reasonable enough. Therefore, it is necessary for us to make a reasonable and scientific analysis on the consumption of art college students in order to guide them to consume correctly.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G645.5

【参考文献】