大学生文化消费现状及影响因素分析

发布时间：2018-06-29 15:15

本文选题：大学生 + 文化消费　；参考：《统计与决策》2012年17期

【摘要】：文章基于问卷调查数据,利用有序Probit模型建立大学生文化消费需求模型,分析微观因素对大学生文化消费消费的影响。模型结果表明:(1)个人特征对大学生文化消费意愿有重要影响。高年级及财经类院校大学生文化消费倾向高于低年级及理工农医类院校;(2)大学生家庭的经济状况和户主受教育程度对大学生文化消费的消费有重要的影响。高收入家庭文化消费意愿明显高于低收入家庭;(3)文化消费环境对大学生文化消费消费意愿有重要影响。消费金融支持发展和文化设施完善与大学生文化消费的消费意愿呈正相关;(4)大学生消费观念对其文化消费意愿有重要影响。并据此提出了相应促进大学生文化消费的对策。
[Abstract]:Based on the questionnaire survey data, this paper establishes the demand model of college students' cultural consumption by using the ordered probit model, and analyzes the influence of micro factors on college students' cultural consumption. The results show that: (1) personal characteristics have an important impact on college students' cultural consumption willingness. The cultural consumption tendency of higher grade and finance college students is higher than that of junior grade and science, technology, agriculture and medical college. (2) the economic status of college students' family and the education level of head of household have important influence on the consumption of culture consumption of college students. The cultural consumption intention of high-income families is significantly higher than that of low-income families; (3) the cultural consumption environment has an important impact on the cultural consumption willingness of college students. The development of consumer finance and the consummation of cultural facilities are positively correlated with the consumption willingness of college students. (4) the consumption concept of college students has an important influence on their cultural consumption willingness. On the basis of this, the author puts forward the corresponding countermeasures to promote the cultural consumption of college students.
【作者单位】：河南师范大学社会发展学院;
【基金】：河南师范大学青年科学基金资助项目(2010QK37)
【分类号】：G641

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