万国群星足球俱乐部经营现状研究

发布时间：2018-07-03 03:57

本文选题：草根足球 + 体育组织　；参考：《首都体育学院》2016年硕士论文

【摘要】：2014年底,随着国务院46号文件的发布,体育产业发展得到足够重视,足球行业的改革作为其中重点在不断开展,民众对草根足球青训的接受程度也呈逐年递增的趋势。随着一系列有关体育新政的出台,草根足球组织在现有基础上拥有了更好的发展机遇。本文将以万国群星足球俱乐部(China Club Football)这一在北京青少年足球界拥有较深资历的典型机构作为研究对象,通过对其发展历程和经营现状的分析和研究,指明其中的值得参考的优势及经营中存在的问题,从而为青少年草根足球机构的从业者以及未来有从事该行业的人们提供帮助与参考。通过对万国群星俱乐部的成立初衷、经营项目、收支情况等现状进行具体分析,运用比较分析法分别同业内同项目的国奥越野俱乐部以及同经营模式的优肯篮球进行比较,从研究中可发现,其自身教练团队水平属行业领先水平,企业内部管理制度基本正规化,作为中外合资企业其招商引资和自身商业开发能力明显强于同类机构,但现阶段俱乐部同样面临业内机构大多会遇到的如业务项目仍显单一、缺乏专业管理人才及更多资金来源等问题。针对其现状中所出现的问题,该类草根俱乐部需进行以下改进。首先,俱乐部应不断优化内部资源,加强自身团队管理的专业性;其次,在保证现有业务质量不下降的基础上寻求新的业务拓展方向;最后,应增强同有关政府部门的沟通交流,从而获得帮助和支持,实现利益共享。相对应的体育部门和教育部门在针对民间体育机构在政策扶持上应做出有效改进,需制定更符合实际情况的评定标准,对例如通过政府购买服务等合作方进行合作的相关单位进行评定,并将相关结果公开化增加透明度,做到公平公正。针对青少年草根体育俱乐部这一行业中外资企业数量不断增加这一现状,应予以更多便捷性的政策。针对该类民间体育组织中符合相关评定标准并同政府机关展开合作的单位,可给予相应的财政支持及税收优惠等政策。
[Abstract]:At the end of 2014, with the release of Document No. 46 of the State Council, the development of sports industry has been paid enough attention. As the focus of the reform of the football industry, the acceptance of grass-roots football training is increasing year by year. With the introduction of a series of new sports policies, the grassroots football organization has the existing foundation. This article will take the China Club Football as the research object of the typical organization which has a deep seniority in Beijing teenager football field. Through the analysis and Research on its development and management status, this paper points out the advantages and problems in its management. The practitioners of the youth grassroots football organization and the people who have been engaged in the industry in the future provide help and reference. Through the specific analysis of the original intention of the establishment of the Star Club of Wan Guo, the situation of the operation, the situation of revenue and expenditure, and so on, the national Olympic cross-country club with the same project in the same industry and the same business model with the same business are made by the comparative analysis method. In the comparison of basketball, it can be found from the study that the level of its own coaching team belongs to the leading level of the industry, and the internal management system of the enterprise is basically regularized. As a Sino foreign joint venture, its investment investment and its own commercial development ability are obviously stronger than those of the same kind. In view of the problems in its present situation, this kind of grassroots club needs to be improved. First, the club should constantly optimize the internal resources and strengthen the professionalism of their own team management; secondly, seek new industries on the basis of ensuring that the existing business quality is not reduced. In the end, we should strengthen communication with relevant government departments so as to get help and support and achieve benefit sharing. The corresponding sports departments and educational departments should make effective improvements in policy support for folk sports institutions, and need to formulate standards that are more consistent with the actual situation, such as the purchase of clothing through the government, for example. The relevant cooperation parties shall be evaluated, and the relevant results are open and transparent to achieve fairness and fairness. The policy of more convenience should be given to the increasing number of foreign enterprises in the youth grassroots sports club. The units that are allowed to cooperate with government organs can give corresponding financial support and preferential tax policies.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G843

【相似文献】