北京马拉松对北京市旅游的影响与对策研究
发布时间：2018-07-17 06:20
【摘要】：随着我国对体育的不断重视,全民健身的盛行以及马拉松赛事的不断发展与成熟,北京马拉松作为国内历史最悠久的马拉松赛事,受到了众多参赛选手的追捧。为了能够系统的了解到北京马拉松对北京市旅游的影响以及如何促进二者更好地发展,本文先运用文献综述法总结和研究了北京马拉松对北京市旅游影响的相关理论,再通过问卷调查法的方式对北京马拉松的参赛选手进行了调查,然后采取数理统计法和逻辑分析法系统的分析了北京马拉松对北京市旅游的积极与消极影响,并得出了以下结论:(1)北京马拉松的赛事期间出现了交通、环境和社会秩序混乱的问题,影响了参赛选手的赛事满意度,说明了北京马拉松的赛事组织水平有待提高。(2)北京市旅游缺乏高效地利用马拉松赛事机遇整合与周边省市的联动发展,没能发挥自身在地理和旅游资源上面的优势。(3)北京马拉松与北京市旅游发展的过程中缺乏体育旅游产品的开发,同时作为大型节事旅游的北京马拉松替代产品也较多。(4)北京马拉松和北京市旅游的发展过程中,政府各个部门的协同合作力度不够,同时也缺乏相应法律法规的保障。在北京马拉松关注度与参与度越来越高的今天,本文针对如何利用好赛事机遇促进北京市旅游业的发展提出以下几点建议:(1)北京赛事组委会应在赛后对参赛选手进行调查访问,根据参赛选手所反映的一系列赛前、赛中和赛后问题在之后的赛事组织上加以重视和解决,确保赛事的满意度,让赛事成为吸引游客到北京旅游的一大亮点。(2)北京要利用好地理优势、旅游资源和北京马拉松的机遇,加大对周边省市旅游区域的整合力度,协同发展。(3)北京马拉松组委会应积极地与北京市旅游局合作,开发出具有赛事特色的旅游产品,更好地服务参赛选手和游客。(4)北京马拉松和北京市旅游在今后的发挥中一定要注意协调各个相关部门的关系,使得各部门之间能够高效配合促进二者的更好发展。(5)政府相关部门要针对北京马拉松和北京市旅游的发展出台一系列促进体育旅游发展的方针政策和法律法规,为今后体育旅游的发展提供政策与法律的保障。
[Abstract]:With the continuous attention to sports, the prevalence of national fitness and the continuous development and maturity of marathon events, the Beijing Marathon, as the oldest marathon in China, has been pursued by many contestants. In order to understand the impact of Beijing Marathon on Beijing tourism and how to promote their better development, this paper summarizes and studies the theory of Beijing Marathon's impact on Beijing tourism by literature review. Then through the way of questionnaire survey, the participants of the Beijing Marathon are investigated, and then the positive and negative effects of the Beijing Marathon on the tourism of Beijing are systematically analyzed by mathematical statistics and logical analysis. The main conclusions are as follows: (1) the traffic, environment and social order were confused during the Beijing Marathon, which affected the athletes' satisfaction. It shows that the level of the Beijing Marathon event organization needs to be improved. (2) the tourism industry in Beijing lacks of efficient use of the opportunity integration of the marathon event and the linkage development of the surrounding provinces and cities. Failed to give full play to its advantages in geography and tourism resources. (3) the Beijing Marathon and the development of tourism in Beijing lacked the development of sports tourism products. At the same time, as a major festival tourism, there are many alternative products of Beijing Marathon. (4) in the development process of Beijing Marathon and Beijing Tourism, the cooperation of various government departments is not enough, and the corresponding laws and regulations are also lacking. With the increasing attention and participation in the Beijing Marathon today, this paper puts forward the following suggestions on how to make good use of the competition opportunities to promote the development of Beijing's tourism industry: (1) the Beijing Organizing Committee should conduct a survey and visit to the contestants after the race. According to the series of pre-competition problems reflected by the contestants, the problems in the competition and after the matches are taken seriously and solved in order to ensure the satisfaction of the competitions. Let the competition become a bright spot in attracting tourists to Beijing. (2) Beijing should make good use of its geographical advantages, tourism resources and the opportunity of Beijing Marathon, and intensify the integration of the tourist regions of the surrounding provinces and cities. Coordinated development. (3) the Beijing Marathon Organizing Committee should actively cooperate with the Beijing Tourism Bureau to develop tourism products with the characteristics of the events. Better serve the contestants and tourists. (4) the Beijing Marathon and Beijing Tourism must pay attention to coordinating the relations between all relevant departments in the future. So that all departments can cooperate efficiently to promote the better development of the two. (5) the relevant government departments should issue a series of principles, policies, laws and regulations to promote the development of sports tourism in the light of the development of the Beijing Marathon and the tourism industry in Beijing. For the future development of sports tourism to provide policy and legal protection.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8
[Abstract]:With the continuous attention to sports, the prevalence of national fitness and the continuous development and maturity of marathon events, the Beijing Marathon, as the oldest marathon in China, has been pursued by many contestants. In order to understand the impact of Beijing Marathon on Beijing tourism and how to promote their better development, this paper summarizes and studies the theory of Beijing Marathon's impact on Beijing tourism by literature review. Then through the way of questionnaire survey, the participants of the Beijing Marathon are investigated, and then the positive and negative effects of the Beijing Marathon on the tourism of Beijing are systematically analyzed by mathematical statistics and logical analysis. The main conclusions are as follows: (1) the traffic, environment and social order were confused during the Beijing Marathon, which affected the athletes' satisfaction. It shows that the level of the Beijing Marathon event organization needs to be improved. (2) the tourism industry in Beijing lacks of efficient use of the opportunity integration of the marathon event and the linkage development of the surrounding provinces and cities. Failed to give full play to its advantages in geography and tourism resources. (3) the Beijing Marathon and the development of tourism in Beijing lacked the development of sports tourism products. At the same time, as a major festival tourism, there are many alternative products of Beijing Marathon. (4) in the development process of Beijing Marathon and Beijing Tourism, the cooperation of various government departments is not enough, and the corresponding laws and regulations are also lacking. With the increasing attention and participation in the Beijing Marathon today, this paper puts forward the following suggestions on how to make good use of the competition opportunities to promote the development of Beijing's tourism industry: (1) the Beijing Organizing Committee should conduct a survey and visit to the contestants after the race. According to the series of pre-competition problems reflected by the contestants, the problems in the competition and after the matches are taken seriously and solved in order to ensure the satisfaction of the competitions. Let the competition become a bright spot in attracting tourists to Beijing. (2) Beijing should make good use of its geographical advantages, tourism resources and the opportunity of Beijing Marathon, and intensify the integration of the tourist regions of the surrounding provinces and cities. Coordinated development. (3) the Beijing Marathon Organizing Committee should actively cooperate with the Beijing Tourism Bureau to develop tourism products with the characteristics of the events. Better serve the contestants and tourists. (4) the Beijing Marathon and Beijing Tourism must pay attention to coordinating the relations between all relevant departments in the future. So that all departments can cooperate efficiently to promote the better development of the two. (5) the relevant government departments should issue a series of principles, policies, laws and regulations to promote the development of sports tourism in the light of the development of the Beijing Marathon and the tourism industry in Beijing. For the future development of sports tourism to provide policy and legal protection.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8
【参考文献】
相关期刊论文 前10条
1 刘辛丹;吕兴洋;李惠t，
本文编号：2129376
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