解读“恒大模式”及其在中国足球职业联赛中的地位

发布时间：2018-07-17 08:59

【摘要】：2010年3月,广州恒大足球俱乐部正式成立。五年来,广州恒大足球俱乐部不仅获得了中超联赛冠军、足协杯冠军和超级杯冠军,还获得了代表亚洲足球俱乐部最高荣誉的亚冠冠军,缔造了中国足球职业联赛历史上的“恒大王朝”。在如此短的时间内,取得如此卓越的成绩,广州恒大足球俱乐部不仅成为了中国其他各级别足球俱乐部重点研究的对象,其成功经验也得到了外界的一致认可和好评,“恒大模式”在中国迅速蔓延开来。本文运用文献资料法、内容分析法、访谈法、类比法和逻辑法,对“恒大模式”进行全面、详细的分析。“恒大模式”,即广州恒大足球俱乐部的运营模式,在中国足球大环境并不是很好,且中国足球俱乐部普遍发展水平较低的背景下,广州恒大足球俱乐部能够取得如此出色的成绩,自然有着很高的研究价值。“恒大模式”是恒大集团的商业管理经验在足球场上的延伸,运用现代商业管理方式管理足球俱乐部,收到了很好的效果。“恒大模式”虽然只是广州恒大足球俱乐部的运营模式,但对中国足球职业联赛甚至整个中国足球的发展都有很强的借鉴和指导意义。不过,在恒大俱乐部发展过程中,也出现了一系列令人诟病的问题。“恒大模式”在被广泛推崇的同时,也带来了一定的消极影响。“恒大模式”并不完美,仍然有很多需要完善的地方。本文旨在通过对“恒大模式”的探讨,分析目前国内足球俱乐部普遍存在的不足,并总结广州恒大足球俱乐部的成功经验,这不仅关乎中国职业足球联赛的发展,更关乎整个中国足球的发展。“恒大模式”为中国足球注入了新鲜血液,研究“恒大模式”,能够拓宽中国足球的发展思路,建立科学、高效、合理的管理机制,为中国足球的发展保驾护航。
[Abstract]:In March 2010, Guangzhou Evergrande Football Club was formally established. Over the past five years, Guangzhou Evergrande Football Club has not only won the Chinese Super League, the FA Cup and the Super Cup, but also the Asian Championship, which represents the highest honor of the Asian Football Club. Created the history of China's professional football league, the "Evergrande Dynasty." In such a short time, with such outstanding achievements, Guangzhou Evergrande Football Club has not only become the focus of research on other levels of football clubs in China, but also its successful experience has been unanimously recognized and praised by the outside world. The Evergrande Model is spreading rapidly in China. In this paper, literature, content analysis, interview, analogy and logic are used to make a comprehensive and detailed analysis of the "Evergrande Model". The "Evergrande Model", that is, the operation mode of Guangzhou Evergrande Football Club, is not very good in the Chinese football environment, and the development level of the Chinese football club is generally low. Guangzhou Evergrande Football Club can achieve such excellent results, naturally has a high research value. "Evergrande Model" is the extension of Evergrande Group's business management experience in football field. The application of modern commercial management to the management of football clubs has received very good results. "Evergrande Model" is only the operation mode of Guangzhou Evergrande Football Club, but it has a strong reference and guiding significance to the development of China Football Professional League and even the whole Chinese football. However, in the Evergrande club development process, also appeared a series of denouncing problems. Evergrande model is widely respected, but also brings some negative effects. The Evergrande Model is not perfect, and there is still a lot to perfect. The purpose of this paper is to discuss the "Evergrande Model", analyze the shortcomings of the present domestic football clubs, and sum up the successful experience of Guangzhou Evergrande Football Club, which is not only related to the development of China Professional Football League. More related to the development of Chinese football as a whole. The "Evergrande Model" has injected fresh blood into Chinese football. Studying "Evergrande Model" can broaden the development mentality of Chinese football, establish a scientific, efficient and reasonable management mechanism, and protect the development of Chinese football.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G843

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