互联网生态下我国体育赛事转播权的保护

发布时间：2018-11-19 12:55

【摘要】：体育赛事转播权作为体育领域的一项重要权利,一直备受各个国家体育转播商的重视。我国体育产业在近年来迎来了一个新的发展阶段,体育赛事的举办如雨后春笋般蓬勃发展。腾讯体育、乐视体育、万达体育等对于知名国际赛事新媒体版权的收购,也改变了我国过去以央视一家独大的体育赛事转播局面。年轻一代的观赛习惯表明传统的电视直播越来越过时,而互联网的蓬勃发展,通过手机app、移动客户端、IPTV等收看体育比赛的观众成为收视的主要力量,逐渐发生变化的体育赛事转播市场,给体育赛事转播权的保护提出了新的挑战。互联网生态下,伴随着技术的革新与发展,我们可以通过新媒体收看赛事节目的直播、轮播、转播,还可以对赛事节目的录像或集锦片段进行点播。但随之也伴随着新的侵权行为的发生,通过IT技术对于体育赛事直播信号进行获取,将未经授权的体育比赛在自有平台进行盗播、盗链,给体育赛事转播权的的利益所有者带来了相当大的损失。我国现有的体育赛事转播保护仍然存在着诸多问题和漏洞,为了更好地适应新的互联网环境,对体育赛事转播权进行保护,促进我国体育产业良性发展,本文以体育赛事转播权为研究对象,运用文献资料法、专家访谈法、比较研究法对我国体育赛事转播权保护的发展、开发存在问题进行回顾和分析。深入研究我国体育赛事转播权的法律相关概念、转播权保护的内容,保护模式、现有的体育赛事转播侵权行为,以提出更好的解决办法和保护方式。通过研究发现,我国体育赛事转播权的法律属性权责不清,没有明确的法律法规对于体育赛事转播权进行定义与保护,相关的法律案件通过《著作权法》《反不正当竞争法》等条款从不同侧面进行一定的保护和处理,但仍存在诸多漏洞。随着互联网的发展与技术的变革,体育赛事在更多的媒体平台进行转播,与之带来了更多的侵权问题,如直播转播侵权、新闻报道侵权、超过商业协议范围侵权等行为,由于平台涉及的的广泛与体育赛事转播对于时间效率的要求,一旦发生侵权行为,转播权的所有者获得的保护与补偿相当有限。我们应当建立健全相关的法律体系、确保体育赛事转播市场的公平与规范、运用新兴的科学技术对互联网进行保护和盗播信号屏蔽、增强对于体育赛事转播权的宣传工作,并成立国内的体育仲裁机构,及时对体育赛事转播的侵权行为进行裁决,使体育赛事转播在平等合理符合市场要求的标准下进行,更好的推动体育产业的发展。
[Abstract]:As an important right in sports field, sports event broadcasting right has been attached great importance by sports broadcasters in various countries. In recent years, China's sports industry has ushered in a new stage of development. Tencent Sports, Letv Sports, Wanda Sports for well-known international events new media copyright acquisition, but also changed our country in the past to CCTV a dominant sports event broadcast situation. The young generation's habit of watching sports shows that traditional live television is becoming more and more outdated, and the vigorous development of the Internet, with mobile clients via mobile phone app, IPTV and other viewers watching sports competitions, become the main force for viewing. The gradual change of sports event broadcasting market brings new challenge to the protection of sports event broadcasting right. With the innovation and development of technology, we can watch the live broadcast, round broadcast and broadcast of the event program through the new media, and we can also order the video or the episode of the event program. But also accompanied by the occurrence of new violations, through the IT technology to obtain the signal of live sports events, unauthorized sports games in their own platforms to steal, theft chain, The owner of the right to broadcast sports events has brought considerable losses. In order to better adapt to the new Internet environment, we should protect the right to broadcast sports events and promote the healthy development of sports industry in our country, in order to better adapt to the new Internet environment, there are still many problems and loopholes in the relay protection of sports events in our country. This article takes the sports event broadcast right as the research object, uses the literature material method, the expert interview method, the comparison research method to our country sports event broadcast right protection development, the development existence question carries on the review and the analysis. In order to put forward a better solution and protection method, this paper deeply studies the related legal concepts of broadcasting right of sports events in China, the content and mode of protection of broadcasting right, and the existing infringement behavior of broadcasting of sports events in order to put forward better solutions and ways of protection. Through the research, it is found that the legal attribute of the right to broadcast sports events in China is unclear, and there are no clear laws and regulations for the definition and protection of the right to broadcast sports events. The relevant legal cases are protected and dealt with from different aspects through the articles of copyright Law, Anti-unfair Competition Law and so on, but there are still many loopholes. With the development of the Internet and the change of technology, sports events are broadcast on more media platforms, which brings more infringement problems, such as infringement of live broadcast, infringement of news report, infringement beyond the scope of commercial agreement, and so on. Due to the wide range of platform involved and the requirement of time efficiency of sports event broadcasting, once infringement occurs, the protection and compensation of the owner of broadcasting right is very limited. We should establish and improve the relevant legal system, ensure the fairness and standardization of the sports event relay market, use emerging science and technology to protect the Internet and block the broadcasting signals, and strengthen the propaganda work for the broadcasting right of sports events. And set up the domestic sports arbitration organization, timely adjudicate the infringement behavior of the sports event broadcast, make the sports match broadcast carry on under the standard of equality and reasonable accord with the market request, promote the development of the sports industry better.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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