基于价值链管理的高等职业院校竞争优势研究

发布时间：2018-06-04 05:31

本文选题：高等职业院校 + 价值链　；参考：《天津师范大学》2012年硕士论文

【摘要】：2010年7月29日,中共中央国务院颁发了《国家中长期教育改革和发展规划纲要(2010—2020年)》,其中指出发展职业教育是推动经济发展、促进就业、改善民生、解决“三农”问题的重要途径,是缓解劳动力供求结构矛盾的关键环节,必须摆在更加突出的位置。职业教育要面向人人、面向社会,着力培养学生的职业道德、职业技能和就业创业能力。面对日益激烈的竞争环境,高等职业院校不仅仅要和同类院校竞争,同时还要面对高等院校的竞争。目前许多高等院校面对日益激烈的就业环境对在校生加大职业技能方面教育的力度,开设多种技能培训课程,从而使学生在本科毕业时获取职业技能证书,增加就业机会。因此高职院校要想在激烈的竞争中得以生存和发展,就要了解自身的竞争优势,参与竞争,在竞争中提高发展,保持持续的竞争优势,才能做到科学发展,可持续发展。 Porter提出的价值链理论在识别竞争优势方面具有非常重要的作用,针对目前高等职业院校同质化严重,缺乏竞争力的现状,本文运用价值链理论,将高等职业院校培养学生的过程分为一系列创造价值的因素,不仅仅针对价值链进行定性分析,而且通过对高职院校的竞争优势进行实证研究,找到真正创造价值的因素,以提升高职院校的竞争优势。本文对国内外的相关理论进行了整理,并结合对高职院校的访谈,总结出影响高职院校竞争优势的三大类因素：(1)教学能力；(2)就业能力；(3)管理能力。这三大类因素包括了作者根据高职院校价值链活动总结的十个变量指标,继而提出假设,建立了高等职业院校竞争优势模型。笔者对天津的26所高职院校进行问卷调查,并对问卷调查数据进行统计分析,根据分析结果得出了本文结论,并提出了构建高等职业院校竞争优势的建议和进一步研究方向。
[Abstract]:On July 29, 2010, the State Council of the CPC Central Committee issued the outline of the National medium- and Long-term Education Reform and Development Plan 2010-2020, which pointed out that developing vocational education is to promote economic development, promote employment, and improve people's livelihood. The important way to solve the problem of "agriculture, countryside and farmers" is the key link to ease the contradiction of labor supply and demand structure, and must be placed in a more prominent position. Vocational education should be oriented to everyone and society, and focus on cultivating students' professional ethics, vocational skills and employment ability. In the face of increasingly fierce competition environment, higher vocational colleges and universities not only compete with similar institutions, but also face the competition of institutions of higher learning. At present, many colleges and universities are faced with the increasingly fierce employment environment to strengthen the education of vocational skills for college students, and offer a variety of skills training courses, so as to enable students to obtain vocational skills certificates and increase employment opportunities when they graduate from undergraduate courses. Therefore, if higher vocational colleges want to survive and develop in the fierce competition, they should understand their own competitive advantages, participate in the competition, improve their development in the competition, and maintain the sustainable competitive advantage, in order to achieve scientific development and sustainable development. The value chain theory put forward by Porter plays a very important role in identifying competitive advantage. The process of training students in higher vocational colleges is divided into a series of value creation factors, not only qualitative analysis of value chain, but also empirical research on the competitive advantage of higher vocational colleges to find out the real value creation factors. In order to enhance the competitive advantage of higher vocational colleges. In this paper, the related theories at home and abroad are sorted out, and combined with interviews with higher vocational colleges, three kinds of factors affecting the competitive advantage of higher vocational colleges are summarized: 1) teaching ability and 2) employment ability and 3) management ability. These three kinds of factors include ten variable indexes summarized by the author according to the value chain activities of higher vocational colleges, and then the hypothesis is put forward, and the competitive advantage model of higher vocational colleges is established. The author carries on the questionnaire survey to 26 higher vocational colleges in Tianjin, carries on the statistical analysis to the questionnaire survey data, obtains the conclusion according to the analysis result, and puts forward the suggestion and the further research direction of constructing the competitive advantage of the higher vocational colleges and universities.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G717

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