沈阳ZY职业培训学校发展战略研究
发布时间：2018-08-16 07:59
【摘要】：我国民办培训学校数量近些年与日俱增,为社会培养出了大批的技能型人才,做出了积极的贡献。由于办学规模参差不齐,管理的规范性和市场的成熟度不足,教学模式缺乏创新,经营模式传统落后,学校的发展受到各种各样的制约。 笔者通过对国内教育培训市场现状的分析,以及对ZY职业培训学校(后统称为ZY教育),的历史、人力资源、内部外部环境、业务能力等多方面的研究,发现了企业战略管理方面存在着很多问题和不足,深入分析其成因,并探讨企业战略的目标和重要性,得出了适合企业发展的战略框架。根据这些问题,本文应用SWOT、PEST、SPACE等工具对ZY教育进行研究与分析,找到了制约其发展的因素。通过系统的分析,明确了ZY教育的办学宗旨,制定了具体的战略方案为其提供了有效的实施与保障措施。为ZY教育的战略发展奠定了理论基础并指明了方向。 随着社会政治、经济、文化的快速发展,人们对职业培训的单一模式的需求逐渐趋于多样化和个性化。教育培训行业竞争日益激烈,运营模式又比较同质化的环境下,培训学校要想得到长足的发展必须根据自身的条件,运用先进的管理论和方法调整战略,优化核心竞争力,适应环境的变化使企业立于不败。本文以多种角度,通过对ZY教育的发展历程和经营现状以及发展中的制约因素和问题的分析,发掘出了问题的根源；通过对ZY教育的宏观环境、行业环境、内部环境的分析,然后运用SWOT矩阵分析企业内部环境、外部环境面临的机会和威胁、优势与劣势,最终得出一整套完善的长期战略发展方案,并根据ZY教育的社会使命及面临的实际状况,提出了引进人才、制定薪酬和激励机制、学校文化建设的具体战略实施方案,为战略实施效果提供有力保障。 本文从战略管理理论出发,结合ZY教育的实际情况提出了一系列问题以及解决方案,对其今后的发展具有现实的指导意义。我国民办培训学校的战略管理研究几乎是一片空白,如果能通过对ZY教育的研究,可以为其他民办培训学校面临同样困境时提供一些借鉴性的素材,使其能够走出困境,这将会有非常重要的现实意义。
[Abstract]:The number of private training schools in China has been increasing in recent years, which has brought up a large number of skilled talents and made positive contributions to the society. Due to the uneven scale of running schools, the lack of standardization of management and the maturity of the market, the lack of innovation in teaching mode, the backward tradition of management mode, the development of schools is restricted by various kinds of constraints. The author analyzes the current situation of domestic education and training market, and studies the history, human resources, internal and external environment, business ability of ZY vocational training school (later referred to as ZY education). This paper finds out that there are many problems and deficiencies in the strategic management of enterprises, analyzes its causes deeply, and probes into the objectives and importance of enterprise strategy, and obtains a strategic framework suitable for the development of enterprises. According to these problems, this paper studies and analyzes ZY education by using tools such as SWOTT and PESTSTOCES, and finds out the factors that restrict the development of ZY education. Through systematic analysis, the purpose of ZY education is clarified, and the concrete strategic plan is made to provide effective implementation and guarantee measures for ZY education. It lays a theoretical foundation for the strategic development of ZY education and points out the direction. With the rapid development of social politics, economy and culture, the demand for a single mode of vocational training tends to be diversified and individualized. Under the increasingly fierce competition in the education and training industry and the homogeneity of the operation mode, the training schools must adjust their strategies according to their own conditions and apply advanced management theories and methods to optimize their core competitiveness if they want to achieve considerable development. Adapting to the changes in the environment makes the enterprise stand undefeated. In this paper, through the analysis of the development course and management status of ZY education, as well as the restrictive factors and problems in the development, we find out the root of the problem, and analyze the macro environment, industry environment and internal environment of ZY education. Then using the SWOT matrix to analyze the opportunities and threats, advantages and disadvantages of the internal and external environment, and finally to obtain a complete set of long-term strategic development plan, and according to the social mission of ZY education and the actual situation. This paper puts forward the concrete strategy implementation scheme of introducing talents, formulating salary and incentive mechanism, and constructing school culture, which can provide strong guarantee for the effect of strategy implementation. Based on the theory of strategic management and the actual situation of ZY education, this paper puts forward a series of problems and solutions, which is of practical significance for its future development. The study on the strategic management of private training schools in our country is almost a blank. If we can study ZY education, we can provide some reference materials for other private training schools when they are facing the same predicament, so that they can get out of the predicament. This will have very important practical significance.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G717
本文编号：2185386
[Abstract]:The number of private training schools in China has been increasing in recent years, which has brought up a large number of skilled talents and made positive contributions to the society. Due to the uneven scale of running schools, the lack of standardization of management and the maturity of the market, the lack of innovation in teaching mode, the backward tradition of management mode, the development of schools is restricted by various kinds of constraints. The author analyzes the current situation of domestic education and training market, and studies the history, human resources, internal and external environment, business ability of ZY vocational training school (later referred to as ZY education). This paper finds out that there are many problems and deficiencies in the strategic management of enterprises, analyzes its causes deeply, and probes into the objectives and importance of enterprise strategy, and obtains a strategic framework suitable for the development of enterprises. According to these problems, this paper studies and analyzes ZY education by using tools such as SWOTT and PESTSTOCES, and finds out the factors that restrict the development of ZY education. Through systematic analysis, the purpose of ZY education is clarified, and the concrete strategic plan is made to provide effective implementation and guarantee measures for ZY education. It lays a theoretical foundation for the strategic development of ZY education and points out the direction. With the rapid development of social politics, economy and culture, the demand for a single mode of vocational training tends to be diversified and individualized. Under the increasingly fierce competition in the education and training industry and the homogeneity of the operation mode, the training schools must adjust their strategies according to their own conditions and apply advanced management theories and methods to optimize their core competitiveness if they want to achieve considerable development. Adapting to the changes in the environment makes the enterprise stand undefeated. In this paper, through the analysis of the development course and management status of ZY education, as well as the restrictive factors and problems in the development, we find out the root of the problem, and analyze the macro environment, industry environment and internal environment of ZY education. Then using the SWOT matrix to analyze the opportunities and threats, advantages and disadvantages of the internal and external environment, and finally to obtain a complete set of long-term strategic development plan, and according to the social mission of ZY education and the actual situation. This paper puts forward the concrete strategy implementation scheme of introducing talents, formulating salary and incentive mechanism, and constructing school culture, which can provide strong guarantee for the effect of strategy implementation. Based on the theory of strategic management and the actual situation of ZY education, this paper puts forward a series of problems and solutions, which is of practical significance for its future development. The study on the strategic management of private training schools in our country is almost a blank. If we can study ZY education, we can provide some reference materials for other private training schools when they are facing the same predicament, so that they can get out of the predicament. This will have very important practical significance.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G717
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