我国上市保险公司发展能力研究

发布时间：2018-05-03 02:21

本文选题：发展能力 + 上市保险公司　；参考：《首都经济贸易大学》2013年硕士论文

【摘要】：目前，我国保险市场正处于蓬勃发展阶段。在近20多年的发展中，我国保险公司取得了跨越式进步，但与国际领先保险公司相比，我国保险公司无论是在规模和专业化程度上，还是在服务和品牌上都存在不小差距。在当前低迷的经济环境和日趋激烈的竞争中，我国保险公司如何能够在竞争中取胜并发展壮大，是本文要讨论的问题。本文通过理论与实践相结合的方法进行研究，文章主体分为四部分：第一部分对我国保险公司发展现状进行分析，并找出影响保险公司发展能力的因素；第二部分首先根据影响保险公司发展能力的四个方面提出具体评价指标并作分简要析，将整理2011年我国上市保险公司的数据，利用熵值法建立评价体系；第三部分应用评价体系评价2011年我国上市保险公司发展能力，得出中国平安有较强的发展能力，因此以中国平安为案例进行综合分析，，发现中国平安发展能力体现在它的集团化经营的规模经济，公益事业带来的品牌效益、交叉销售和渠道经营的营销优势上，但在公司治理上略有不足；第四部分应用评价体系评价2007至2011年我国上市保险公司的发展趋势并分析，最后提出提升发展能力的策略：选择合适的发展模式、产品创新、建立品牌效益、多元化营销和健全公司治理。
[Abstract]:At present, our country insurance market is in vigorous development stage. In the past 20 years, China's insurance companies have made leapfrog progress, but compared with the international leading insurance companies, there is no small gap in the scale and specialization of our insurance companies, as well as in the service and brand. In the current depressed economic environment and increasingly fierce competition, how can our insurance companies win and develop in the competition, is the problem to be discussed in this paper. The article is divided into four parts by combining theory and practice. The first part analyzes the present situation of insurance companies in China and finds out the factors that affect the development ability of insurance companies. In the second part, according to the four aspects that affect the development ability of insurance companies, the specific evaluation indexes are put forward and analyzed briefly, and the data of China's listed insurance companies in 2011 are sorted out, and the evaluation system is established by using entropy method. The third part applies the evaluation system to evaluate the development ability of China's listed insurance companies in 2011, and draws a conclusion that China Ping an has a strong development ability, so take China Ping an as a case study to conduct a comprehensive analysis. It is found that the development ability of Ping an in China is reflected in the scale economy of its collectivized operation, the brand benefit brought by public welfare, the marketing advantage of cross-selling and channel management, but it is a little insufficient in corporate governance. The fourth part applies the evaluation system to evaluate the development trend of China's listed insurance companies from 2007 to 2011, and finally puts forward the strategies of improving the development ability: choosing the appropriate development model, product innovation, establishing brand benefit, Diversified marketing and sound corporate governance.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.3

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