文化创意对花卉产业的促进作用研究

发布时间：2018-02-14 23:04

本文关键词： 花卉文化文化创意花卉产业　出处：《北京林业大学》2016年硕士论文　论文类型：学位论文

【摘要】：在全球经济低迷的背景下,我国经济社会发展进入了增速放缓的新常态。如何破解销售困境是当前我国花卉产业亟需解决的首要问题。但是仅仅依靠降低花卉价格、提高产品质量,已经远远无法满足现代社会对花卉的消费需求。作者认为文化创意与花卉产业的结合在促进现代花卉消费方面发挥着更为重要的作用,为促进花卉产业转型升级提供了一条新的路径。作者通过查阅文献、走访调研发现当前花卉产业转型发展中存在着传统花卉文化缺失、产业附加值偏低、国内需求挖掘不充分的困难。而花卉文化创意是文化创意与花卉产业的结合,有利于提高花卉产业附加值、促进资源优化配置、创造新的经济增长点、推动产业链的延伸、传承与创新中华花卉文化,在花卉产业供给侧改革中具有重要意义。目前来看,文化创意与花卉产业的结合尚处于初级阶段,开发传统花卉产品、普及花卉装饰应用、开拓花卉节庆旅游是现有文化创意促进花卉产业发展的基本路径,花卉文化创意产业尚未形成。现在虽然有一些比较成功的花卉文化创意实践,但大部分都存在文化创意理念不足,缺少文化内涵,缺乏特色和人才资源匮乏的问题。因此,需要通过树立花卉文化创意理念、打造多层人才体系、建立多元投入机制并加大知识产权保护力度来为花卉产业转型升级营造良好的发展空间。该文是从理论的角度,对文化创意促进花卉产业转型升级的一次有益探讨。
[Abstract]:Under the background of the global economic downturn, China's economic and social development has entered a new normal of slowing down the growth rate. How to solve the sales dilemma is the first problem that needs to be solved in the current flower industry of our country. However, it only depends on the reduction of flower prices. The author thinks that the combination of cultural creativity and flower industry plays a more important role in promoting the consumption of modern flowers. This paper provides a new way to promote the transformation and upgrading of flower industry. The author finds that the traditional flower culture is missing and the industry added value is low in the current flower industry transformation and development. Domestic demand is not enough to tap the difficulties, and flower cultural creativity is the combination of cultural creativity and flower industry, which is conducive to raising the additional value of the flower industry, promoting the optimal allocation of resources, creating new economic growth points, and promoting the extension of the industrial chain. The inheritance and innovation of Chinese flower culture is of great significance in the reform of the supply side of the flower industry. At present, the combination of cultural creativity and flower industry is still in the primary stage, the development of traditional flower products, the popularization of flower decoration application, Opening up flower festival tourism is the basic way to promote the development of flower industry by existing cultural creativity, and the flower culture creative industry has not yet been formed. Although there are some successful flower culture creative practices, However, most of them have the problems of insufficient cultural and creative ideas, lack of cultural connotations, lack of characteristics and lack of human resources. Therefore, it is necessary to build a multi-layer talent system through establishing the idea of cultural creativity of flowers and flowers. In order to create a good development space for the transformation and upgrading of flower industry, this paper is a beneficial discussion on the promotion of cultural creativity in the transformation and upgrading of flower industry from the perspective of theory by establishing a multi-input mechanism and strengthening the protection of intellectual property rights.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

【相似文献】