新媒体语境下美国三大报纸的内容生产与产业运营新态势

发布时间：2018-03-10 18:48

  本文选题：视频　切入点：中央厨房　出处：《中国记者》2017年09期 　论文类型：期刊论文

【摘要】：媒体融合过程中,报纸纷纷建立中央厨房进行多媒体的生产与分发,尝试音视频等跨介质产品形态,并努力探求新媒体赢利模式。报纸生产的音视频有什么特点?中央厨房日常如何运作?客户端又该如何赢利?美国报业展现了他们的最新思考与实践。
[Abstract]:In the process of media integration, newspapers have set up a central kitchen to produce and distribute multimedia, try to form cross-media products such as audio and video, and strive to explore the profit model of new media. What are the characteristics of audio and video produced by newspapers? How does the Central Kitchen operate on a daily basis? How can the client make a profit? American newspapers show their latest thinking and practice.
【作者单位】： 浙江日报报业集团;
【分类号】：G219.712
，

本文编号：1594605