我国三大球项目竞技目标和产业目标统筹发展研究

发布时间：2018-03-24 06:25

本文选题：三大球　切入点：竞技目标　出处：《成都体育学院》2017年硕士论文

【摘要】：在深化体育改革背景下,三大球项目的发展受到政府官员、社会人士和市场参与者的高度关注。三大球项目的发展既是国家政府奥运争光的竞技手段,也是社会大众消费的体育产品,还是资本市场逐利的职业体育。在《加快发展体育产业促进体育消费若干指导意见》颁布的背景下,三大球的竞技目标和产业目标协调发展,不仅关系着各方利益的满足,更体现着体育发展方式的转变进程。采用文献资料法、案例分析法、对比分析法、专家访谈法等研究方法,明确本论文中所提及的核心概念界定,分别研究篮球、排球、足球这三个项目在竞技目标和产业目标之间尚未统筹协调发展的现状,找出其共性及根源。结合国外先进经验,站在政府与市场关系角度探索我国三大球项目竞技与市场双重实现的策略。研究认为:(1)三大球的发展涉及行业协会、国家队、职业联赛、俱乐部、政府、个人等多方利益主体。在国家宏观层面,三大球竞技目标主要是对国家队比赛成绩的追求,产业目标则主要针对职业体育的产业总量、产业体系、产业主体、产业基础、产业环境等方面想要达到的境地或标准。(2)我国三大球竞技目标与产业目标背离,主要表现为片面追求国家队比赛成绩,干扰了职业联赛的管理秩序与市场运行,主要后果为无法公平、高效的完成三大球资源配置,职业联赛发展受限,国家队比赛成绩也无法保障。(3)造成我国三大球竞技目标与产业目标背离的制度根源,是举国体制和市场机制尚未统筹。市场主体身份迷失,俱乐部、球队、球员等主体产权关系不明晰,政府的强势和行为失范,导致企业被挤出三大球资源配置。(4)我国三大球竞技目标与产业目标的统筹发展,是通过体制创新,以集约化的方式,有效的提高三大球的竞技水平和市场价值,从而达到比赛成绩和市场开发共同提升的目标。(5)三大球发达国家在项目发展中,都最大限度保持行业协会的自主发展,减少政府直接干预;行业协会、职业俱乐部和学校在政府的支持下,共同打造青训体系,提高三大球的体育人口。并以此为基础,大力发展职业联赛,并通过健全的法律手段维持职业体育内外部的竞争平衡,在培养、选拔、在役、流动、退役各个环节,激发竞技人才的能动性。(6)我国要实现三大球项目竞技目标和产业目标的统筹发展,需从机制改革切入,坚持举国体制与市场机制的统筹兼顾:实行管办分离,从国家层面的行业协会着手,推动协会与政府行政部门脱钩,弱化运动项目管理中心直接管理联赛和行业协会的职权,发挥市场机制的决定性作用,调动企业和民间基层行业协会的积极性,释放民间发展三大球的动力。
[Abstract]:Under the background of deepening sports reform, the development of the three big ball events is highly concerned by government officials, social figures and market participants. The development of the three ball events is a competitive means for the national government to win glory in the Olympic Games. It is also a sports product consumed by the general public, or a professional sports which is driven by profit in the capital market. Under the background of "accelerating the Development of Sports Industry and promoting Sports consumption", the competitive goals and industrial objectives of the three balls develop harmoniously. It is not only related to the satisfaction of the interests of all parties, but also reflects the changing process of sports development mode. Using the literature method, case analysis method, comparative analysis method, expert interview method and other research methods, the core concepts mentioned in this paper are clearly defined. This paper studies the present situation of basketball, volleyball and football, which has not yet been developed as a whole between competitive goals and industry objectives, and finds out the commonness and root causes of these three events, combining with the advanced experience of foreign countries. From the angle of the relationship between the government and the market, this paper explores the strategies for the dual realization of the competition and the market in the three big ball events in our country. The research shows that the development of the three big balls involves trade associations, national teams, professional leagues, clubs, and governments. Individual and other multi-interest subjects. At the national macro level, the three goals are mainly the pursuit of the achievements of the national team, while the industrial objectives are mainly aimed at the total amount of industry, the industrial system, the main body of the industry and the industrial basis of professional sports. Industrial environment and other aspects want to achieve the situation or standard. 2) China's three ball competitive goals and industrial goals deviate, mainly for the one-sided pursuit of national team results, interferes with the professional league management order and market operation, The main consequence is that it is not fair, efficient to complete the allocation of three big ball resources, the development of professional league is limited, and the results of national team can not be guaranteed, which causes the system root of the deviation between the competitive goal of the three big balls and the industry goal in our country. It is because the national system and the market mechanism have not yet been co-ordinated. The identity of the market subject is lost, the relations of property rights between clubs, teams, players and other main bodies are not clear, the government is strong and its behavior is out of order. The overall development of our country's three big ball competitive goals and industrial objectives is to effectively improve the competitive level and market value of the three big balls through system innovation and intensive means. In order to achieve the goal of joint promotion of competition results and market development, the three big balls of developed countries, in project development, both maximize the independent development of trade associations and reduce direct government intervention; trade associations, With the support of the government, professional clubs and schools jointly build a youth training system to increase the sports population of the three big balls. On this basis, professional clubs and schools vigorously develop professional leagues and maintain the balance of competition inside and outside professional sports through sound legal means. In order to realize the overall development of competitive goal and industry goal of three big ball events in our country, we should start from the reform of mechanism in order to train, select, serve, flow, retire every link and stimulate the sports talents' initiative. We must persist in the overall consideration of the national system and the market mechanism: to separate the administrative offices of the whole country, to proceed from the trade associations at the national level, to promote the decoupling of the associations from the administrative departments of the government, and to weaken the authority of the sports project management centers to directly manage the league matches and trade associations; Give play to the decisive role of the market mechanism, mobilize the enthusiasm of enterprises and grass-roots trade associations, and release the motive force of the three big balls of folk development.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G84

【相似文献】