郴州市运动休闲市场的资源开发研究

发布时间：2018-03-30 13:23

本文选题：郴州　切入点：运动休闲　出处：《湖南科技大学》2016年硕士论文

【摘要】：随着物质生活的丰富和精神生活水平的提高,大众体育发展正历经满足“身体”需要到满足“身心”需要的成长过程,进入到运动休闲阶段,我国的运动休闲业也在全国迅速发展起来,运动休闲市场也开始活跃起来,有些经济发达的城市已经将运动休闲提升到发展战略高度。郴州市作为国家优秀旅游城市,有着“林中之城”的美誉,正在创建“休闲之都”。近几年来,郴州市为提升城市整体形象,促进城市持续发展,努力创建“中国最佳旅游城市”,打造“南国知名休闲度假旅游胜地”。因此,本研究有一定的现实意义,具备了较强的可行性。文章以郴州市运动休闲市场的资源(运动资源、广场文化资源、民俗资源、历史文化资源、旅游资源)及其开发利用情况作为研究对象,运用文献资料法、比较分析法、系统分析法、逻辑分析法等研究方法,从郴州市创建“体育之城”、建设“休闲之都”的城市发展战略角度切入,对本文研究意义和目的进行了简短陈述,并就研究中有所涉及的概念与国内外开展的相关研究一一作了描述。文章分析了运动休闲城市的形成条件,对郴州市运动休闲市场的资源现状进行了调查研究和SWOT分析,从中挑选了苏仙岭健身运动基地、北湖音乐之夏音乐周、东江湖风景旅游区、莽山国家森林公园进行实证研究,通过实证研究得出本文结论,结论表明:1、郴州有丰富易转化的运动休闲资源,但持续开发不够,市场开发程度不高,资源的运动休闲功能挖掘和发挥不够深入和充分。2、郴州“体育之城”和“休闲之都”城市创建的作用不突出,“体育之城”和“休闲之都”的城市魅力展现不完全,吸引其在郴州投资创业的投资创业群体数量不够大。3、因运动休闲城市对城市创新能力要求较高,郴州资源利用率不高,仅限于对现有自然资源的原始利用,利用创新能力合理开发利用改造资源,最大程度的拓展现代运动休闲业,将郴州运动休闲资源充分市场化的空间还很大。4、没有具备特色集约型运动休闲产业发展模式要求的要素条件,郴州运动休闲相关产业受因素制约,产业发展受到阻碍,资源开发环境不理想,影响运动休闲市场的资源整体开发。5、郴州运动休闲市场资源总量丰富,在生态和区位优势上作用体现较明显,但种类重叠,娱乐设施落后,区域性合作缺乏,不利于产品项目集体品牌突围。文章最后着眼郴州运动休闲市场的资源实际情况,提出了笔者还不够成熟的几点建议。
[Abstract]:With the enrichment of material life and the improvement of the standard of spiritual life, the development of mass sports is going through the growing process of satisfying the needs of "body" to "body", and entering the stage of sports and leisure. China's sports leisure industry has also developed rapidly throughout the country, and the sports and leisure market has also begun to become active. Some economically developed cities have promoted sports leisure to the height of development strategy. Chenzhou City is a national excellent tourist city. With its reputation as a "city in the forest," Chenzhou is creating a "leisure capital." in recent years, Chenzhou has been promoting the overall image of the city and promoting its sustainable development. Try to create "the best tourist city in China" and "the famous leisure resort in South China". Therefore, this study has certain practical significance and has strong feasibility. Square cultural resources, folklore resources, historical and cultural resources, tourism resources) and its development and utilization as research objects, using literature, comparative analysis, system analysis, logic analysis and other research methods, From the angle of the city development strategy of establishing "Sports City" and "Leisure Capital" in Chenzhou City, this paper briefly states the significance and purpose of this study. This paper also describes the concepts involved in the research and the related studies carried out at home and abroad. The article analyzes the forming conditions of sports and leisure cities, and makes an investigation and SWOT analysis on the present situation of sports and leisure market resources in Chenzhou. From the selection of Suxianling fitness sports base, North Lake Music Summer Music week, Dongjiang Lake scenic tourism area, National Forest Park, through empirical research, the conclusion of this paper, The conclusion shows that Chenzhou has abundant sports and leisure resources that are easy to transform, but the sustainable development is not enough, and the market development level is not high. The function of sports and leisure in Chenzhou is not deep and full, the city of Chenzhou "Sports City" and "City of Leisure" is not prominent, and the city charm of "City of Sports" and "Capital of Leisure" is not fully displayed. The number of investment and entrepreneurship groups attracting them to Chenzhou is not large enough, because sports and leisure cities have a high demand for urban innovation, and Chenzhou has a low utilization rate of resources, which is limited to the original utilization of existing natural resources. Utilize the innovation ability to develop and utilize the transformed resources reasonably, and expand the modern sports leisure industry to the greatest extent. The space for fully marketization of sports and leisure resources in Chenzhou is still very large. 4. There is no essential factor condition for the development mode of characteristic intensive sports leisure industry. The sports and leisure related industry in Chenzhou is restricted by factors and the development of industry is hindered. The environment of resource development is not ideal, the overall development of resources affecting sports and leisure market .5. Chenzhou sports and leisure market is rich in the total amount of resources, in ecological and geographical advantages reflected a more obvious role, but the types of overlapping, entertainment facilities behind, The lack of regional cooperation is not conducive to the breakthrough of the collective brand of product projects. Finally, the article focuses on the actual situation of the sports and leisure market in Chenzhou, and puts forward some suggestions that the author is not mature enough.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G812.7

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