农业文化视野下武夷岩茶产业提升策略研究

发布时间：2018-06-05 09:23

本文选题：农业文化 + 武夷岩茶　；参考：《福建农林大学》2015年硕士论文

【摘要】：茶叶是最具有中国特色的产品之一,茶叶产业也被历史证明是具有旺盛生命力的优势产业之一。将农业文化与茶叶产业相结合,是我国茶叶产业提升的重要手段。本文以武夷岩茶产业为例,分析生态环境良好、产业规模发展适度、茶叶品质有效提升、品牌地位得到确立以及市场营销持续深入等产业发展现状的基础上,认为武夷岩茶文化开发呈茶文化经济活动频繁、茶文化科技教育研究加快、茶文化创意产业方兴未艾等特征。基于农业文化视野下武夷岩茶产业提升路径,主要在于深入挖掘武夷岩茶农业文化内涵、重视武夷岩茶文化项目设计开发、制定茶产业资源文化战略。并提出从加强政府指导与扶持、积极发展武夷岩茶文化旅游、不断加强企业文化建设等几个方面入手构建农业文化视野下武夷岩茶产业提升保障体系。
[Abstract]:Tea is one of the products with Chinese characteristics, and the tea industry has been proved by history to be one of the dominant industries with exuberant vitality. The combination of agricultural culture and tea industry is an important means to promote tea industry in China. Taking Wuyi rock tea industry as an example, this paper analyzes the current situation of Wuyi rock tea industry, such as good ecological environment, moderate industrial scale development, effective promotion of tea quality, establishment of brand status, and sustained deepening of marketing, etc. It is considered that the development of Wuyi rock tea culture is characterized by frequent economic activities of tea culture, accelerated research on tea culture science and technology education, and the emergence of creative industry of tea culture. Based on the view of agricultural culture, the promotion path of Wuyi rock tea industry is mainly to dig deeply the connotation of Wuyi rock tea agricultural culture, attach importance to the design and development of Wuyi rock tea culture project, and formulate the resource culture strategy of Wuyi rock tea industry. The paper also puts forward to construct the security system of Wuyi rock tea industry in the view of agricultural culture from the following aspects: strengthening the guidance and support of the government, actively developing the tourism of Wuyi rock tea culture, and constantly strengthening the construction of enterprise culture.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12

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