福建省茶叶产业出口竞争优势及其影响因素的研究

发布时间：2018-06-14 13:38

本文选题：茶叶产业 + 出口竞争优势　；参考：《华东理工大学》2015年硕士论文

【摘要】：福建省作为我国茶叶生产大省之一,其茶叶产量名列前茅,茶叶产业也已经颇具规模,但是在世界市场上,福建茶叶的出口规模却一直受其出口竞争优势不足所影响。因此,如何提升福建茶叶产业的出口竞争优势以促进福建茶叶的出口贸易,已经成为当今福建茶叶产业发展道路上亟待解决的问题,而对福建茶叶产业出口竞争优势及其影响因素的研究是我们提出合理对策的基础。本篇论文以福建茶叶产业出口竞争优势作为研究对象,以比较优势理论与竞争优势理论作为分析基础,并结合两者对福建茶叶产业竞争优势进行分析。本文利用国际市场占有率、显示性比较优势指数、贸易竞争力指数这些出口竞争优势的评价指标,将福建茶叶的出口竞争优势与国内其他茶叶生产大省以及国外知名的茶叶生产国家进行比较,发现福建茶叶的出口竞争优势还只是处于一般的水平,不及中国其他茶叶生产大省,并且远远落后于茶叶产业发达的国家；再利用微笑曲线理论对福建茶叶产业进行分析,发现福建茶叶产业的附加价值还有很大的提升空间。最后运用波特“钻石模型”理论对福建茶叶出口竞争优势的影响因素进行分析,并结合这些影响因素对如何提升福建茶叶出口竞争优势、如何更好地推进福建茶叶产业的发展,提出了有针对性的对策和建议。
[Abstract]:Fujian Province is one of the major tea production provinces in China, its tea output is among the highest, and the tea industry has already had a large scale. However, in the world market, the export scale of Fujian tea has been affected by its insufficient competitive advantage in export. Therefore, how to enhance the export competitive advantage of Fujian tea industry to promote Fujian tea export trade has become a problem to be solved in the development of Fujian tea industry. The research on the competitive advantage of Fujian tea industry and its influencing factors is the basis for us to put forward reasonable countermeasures. This paper takes the export competitive advantage of Fujian tea industry as the research object, takes the comparative advantage theory and the competitive advantage theory as the analysis foundation, and analyzes the Fujian tea industry competitive advantage with the combination of the two. This paper uses international market share, comparative advantage index and trade competitiveness index to evaluate export competitive advantage. Comparing Fujian's tea export competitive advantage with other major domestic tea producing provinces and well-known tea producing countries abroad, it is found that Fujian's tea export competitive advantage is still at a general level. It is inferior to other provinces of China and lags far behind the developed countries of tea industry, and the paper analyzes Fujian tea industry by using smile curve theory, and finds that there is still great room for improvement of the additional value of Fujian tea industry. Finally, using Porter's "diamond model" theory to analyze the influencing factors of Fujian tea export competitive advantage, and combining these factors, how to promote Fujian tea export competitive advantage and how to better promote the development of Fujian tea industry. Some countermeasures and suggestions are put forward.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12;F752.62

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