海南旅游演艺产业发展战略研究

发布时间：2018-08-28 05:51

【摘要】：2016年3月5日,国务院总理李克强在政府工作报告首次将旅游产业作为拉动内需的重要产业写入报告,作出“迎接正在兴起的大众旅游时代”的重要判断,而海南正是中国大众旅游时代蓬勃兴起的一个缩影和印证。在海南大力推动国际旅游岛建设进程的过程中,海南旅游演艺产业也在快速发展,但目前这一产业发展存在重视程度不够,规划和策划不足,演艺产品形式单一、区域地方特色不够等问题。本文通过对海南旅游演艺产业进行系统的研究,运用PEST分析、SWOT分析等经济分析工具,通过详细分析海南旅游演艺产业发展的现状,分析旅游演艺产业发展的优势、劣势及机会,以及对海南旅游演艺产业的各种细分市场进行了对比分析。通过本文的研究,我们认为受益于海南打造国际旅游岛的整体国家战略以及海南省丰富的自然、人文旅游资源,海南旅游演艺产业有着十分广阔的发展前景,完全有能力发展成为国际旅游岛产业中及其重要的旅游产业之一。未来,海南省应该在旅游演艺政策、旅游演艺人才培育及引入、旅游演艺产业融资、旅游配套设施完善、旅游演艺产品创新、旅游演艺产品版权保护、旅游市场监管及市场营销等方面加大支持力度,以促进海南旅游演艺产业的发展,提升旅游演艺在海南旅游市场中的份额,打造海南国际旅游岛的旅游新名片。
[Abstract]:On March 5, 2016, Premier Li Keqiang of the State Council, for the first time, included the tourism industry as an important industry in stimulating domestic demand in the government work report, making an important judgment on "welcoming the emerging era of mass tourism." Hainan is a microcosm and confirmation of the booming era of mass tourism in China. In the process of promoting the construction process of international tourism island in Hainan, Hainan tourism performing arts industry is also developing rapidly. However, at present, the development of Hainan tourism performing arts industry is not paying enough attention to, planning and planning is insufficient, and the form of performing arts products is single. Regional local characteristics are not enough and so on. Through the systematic study of Hainan tourism performing arts industry, using PEST analysis and other economic analysis tools, this paper analyzes in detail the present situation of Hainan tourism performing arts industry development, and analyzes the advantages, disadvantages and opportunities of Hainan tourism performing arts industry development. As well as the Hainan tourism performing arts industry of various segments of the market were compared and analyzed. Through the research of this paper, we think that Hainan tourism industry has a very broad development prospect because of Hainan's overall national strategy to build an international tourism island and Hainan's abundant natural and human tourism resources. Fully capable of developing into one of the most important tourism industries in the international tourism island industry. In the future, Hainan should adopt policies on tourism performing arts, cultivate and introduce talents for tourism performing arts, raise funds for the tourism performing arts industry, improve supporting facilities for tourism, innovate tourism performing arts products, and protect the copyright of tourism performing arts products. In order to promote the development of Hainan tourism performing arts industry, promote the share of tourism performing arts in Hainan tourism market, and create a new tourist card of Hainan International Tourism Island, the supervision and marketing of tourism market should be strengthened in order to promote the development of Hainan tourism performing arts industry.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J124;F592.7

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