我国星级酒店业经营效率及其影响因素分析

发布时间：2018-05-21 09:26

本文选题：星级酒店 + 经营效率　；参考：《上海师范大学》2012年硕士论文

【摘要】：我国星级酒店从20世纪90年代才开始规范化，短短十几年期间星级酒店业发展迅猛，截至2010年底，我国拥有星级酒店13991家，房间1476980间，床位数2567389张，营业收入和利润也分别达到了2123亿元和50亿元。但目前我国星级酒店业鱼龙混杂，加上金融危机的影响，我国星级酒店一边大规模开张，一边大规模倒闭。面对日益严峻的竞争，需要对我国星级酒店业进行详细的分析以供相关者借鉴。基于以上背景，本文将重点对我国星级酒店的经营效率及其影响因素进行分析。首先，本文对以往文献进行综述，以归纳出前人在研究类似问题时使用的主要研究方法和研究结果，并对我国星级酒店业的发展历程进行简单梳理，以大致了解我国星级酒店业这十几年的经营状况。其次，利用DEA模型，选取床位数、从业人员和固定资产等投入指标，客房出租率和营业收入等产出指标，进行计算分析。结果显示我国星级酒店业的经营效率大致呈现U字形。1994、1995和2010年经营效率相对最高，2003年的经营效率相对最低。然后，从众多经营效率的影响因素中，我们选择四个投资者和管理者较为关注的因素进行分析，分别是星级酒店位置、星级酒店星级和规模、星级酒店营收组成结构和星级酒店注册登记类型。研究发现，星级酒店的位置确实对其经营效率有所影响，总体是东部区域的星级酒店经营效率优于其他区域，但在整体表现不好的西部区域中也有表现很好的地区，如青海和宁夏。星级酒店的星级和规模也对其经营效率产生影响，一般而言，酒店的经营效率随着星级和规模的提高而提高。在对星级酒店营收组成的研究中发现，餐饮营收占比与星级酒店经营效率存在正相关，可能意味着合理配置酒店资源提高餐饮收入会对星级酒店的经营效率有所帮助。而在星级酒店不同注册登记类型的研究中发现，私营星级酒店占比与星级酒店经营效率存在正相关，而其余纳入研究的5种类型酒店占比则与其存在负相关，这表明目前阶段私营星级酒店的经营效率相对较高，从统计数据中可以看出我国私营星级酒店数量逐年上升。最后，基于本文研究内容和得到的结论，，在最后一章给出了一些针对性的参考建议，这些建议主要是从投资者和管理者角度出发。并且由于数据上的限制以及研究内容的侧重，本文在研究方法和研究深度上也存在一些不足之处，在文末也一并写明。
[Abstract]:The star-rated hotels in China began to be standardized only in the 1990s, and the star-rated hotel industry developed rapidly in the short span of ten years. By the end of 2010, China had 13991 star-rated hotels, 1476980 rooms and 2567389 beds. Operating income and profit also reached 212.3 billion yuan and 5 billion yuan respectively. However, the star-rated hotel industry in our country is mixed, and the financial crisis has caused the star-rated hotel to open on a large scale and close down at the same time. Facing the increasingly severe competition, it is necessary to analyze the star hotel industry in detail for reference. Based on the above background, this paper will focus on the analysis of the operating efficiency and influencing factors of star hotels in China. First of all, this paper summarizes the previous literature, in order to sum up the main research methods and results used by predecessors in the study of similar issues, and briefly comb the development of the star hotel industry in China. In order to roughly understand our country's star hotel industry in this decade of business conditions. Secondly, DEA model is used to calculate and analyze the output indexes, such as bed number, employee and fixed assets, guest room rental rate and operating income. The results show that the operating efficiency of star-rated hotels in China is relatively highest in 1995 and 2010, and the lowest in 2003. Then, from the influence factors of operation efficiency, we choose four factors that investors and managers pay more attention to, they are star hotel location, star hotel star and scale, Star hotel revenue structure and star hotel registration type. It is found that the location of star hotels does have an impact on their operating efficiency. In general, the operating efficiency of star-rated hotels in the eastern region is superior to that of other regions, but there are also areas with good performance in the western region where the overall performance is not good. Such as Qinghai and Ningxia. The star level and scale of star hotel also affect its management efficiency, generally speaking, the management efficiency of hotel increases with the increase of star level and scale. In the study of the revenue composition of star-rated hotels, it is found that the proportion of restaurant revenue is positively related to the operating efficiency of star-rated hotels, which may mean that reasonable allocation of hotel resources to improve the catering revenue will help the operation efficiency of star-rated hotels. In the study of different registration types of star hotels, it is found that the proportion of private star hotels has a positive correlation with the operating efficiency of star hotels, while the proportion of the other five types of hotels included in the study is negatively correlated with their existence. This indicates that the operating efficiency of private star hotels is relatively high at present, and the number of private star hotels in China is increasing year by year from the statistics. Finally, based on the research contents and conclusions, some specific suggestions are given in the last chapter, which are mainly from the perspective of investors and managers. Because of the limitation of the data and the emphasis of the research content, this paper also has some shortcomings in the research methods and research depth, which is also written at the end of the paper.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F224

【参考文献】