浙能集团企业文化建设研究

发布时间：2018-08-07 21:58

【摘要】：在社会的各个领域中,经过一定的摸索与积淀之后,会形成相应的文化,如家庭文化、企业文化、校园文化等。这些不同的文化表现形式,一方面反映出了所属领域的发展特色,另一方面则将文化的作用非常直观地呈现了出来,让公众能够更好地理懈各个领域的文化,从而有针对性地选择符合自身发展需求的文化。在诸多文化表现形式中,企业文化的内容非常丰富,往往能够从中反映出社会各个领域的文化,如从企业文化中反映校园文化、从企业文化中反映政府治理文化等。与此同时,企业文化在企业的发展过程中发挥着非常重要的作用,日益成为现代企业重点关注的发展领域。得益于对企业文化的重视,处在现代激励竞争的市场环境中,企业文化在企业发展中的地位不断提高,成为企业发展重点关注的问题。而在很多企业的发展中,并没有注重企业文化建设,使得企业文化建设难以满足员工的实际需求,造成企业发展停滞,直至被竞争对手所淘汰。基于这些原因,本文以浙能集团企业文化建设为研究对象,从诸多的企业文化中选取了浙能集团企业文化作为研究切入点,试图从分析浙能集团企业文化建设的基础上,分析浙能集团企业文化建设存在的问题,从而提出针对性的企业文化建设策略,为浙能集团乃至我国其它企业的企业文化建设作出贡献。本文对浙能集团企业文化进行研究,研究内容分为六个部分,分别为绪论、企业文化的理论基础、浙能集团的概况、浙能集团企业文化建设现状调研及分析诊断、浙能集团企业文化建设实施以及结论与展望,涵盖了理论分析、问题分析以及对策分析这些重要的研究内容,能够为浙能集团企业文化的发展提供实践方法,从而更好地提高浙能集团企业文化建设水平。在本文的研究中,采用的研究方法有文献法、问卷调查法以及比较分析法,通过文献法来了解当前关于企业文化建设方面的研究理论的具体内容,从而寻找本研究的切入点；通过比较分析法来将浙能集团企业文化与电力企业文化进行比较,分析浙能集团企业文化的特点；通过问卷调查法来分析浙能集团企业文化建设中存在的问题,进而针对这些问题提出相应的改进对策。通过本文的研究,认为浙能集团企业文化建设存在的问题主要有：缺乏良好的学习文化、缺乏对企业文化建设成果的监督、缺乏良好的沟通交流文化、企业文化建设方法较为单一。对此,本文从四个方面提出了相应的改进策略,分别为：加强管理人员企业文化的学习与实践、建立企业文化学习成果的监督与验收机制、构建畅通无阻的沟通交流文化、采用多样化的企业文化建设方法,体现出企业文化的效果,从而运用这些策略帮助浙能集团更好地提高企业文化建设水平,促进浙能集团企业更好的发展。
[Abstract]:In all fields of society, after certain exploration and accumulation, the corresponding culture will be formed, such as family culture, corporate culture, campus culture and so on. These different cultural expressions, on the one hand, reflect the development characteristics of their respective fields, on the other hand, they present the role of culture very intuitively, so that the public can better relax their culture in various fields. Thus the targeted selection of their own development needs to meet the needs of the culture. In many forms of cultural expression, the content of corporate culture is very rich, which can often reflect the culture of various fields of society, such as from the corporate culture to reflect the campus culture, from the corporate culture to reflect the culture of government governance, and so on. At the same time, corporate culture plays a very important role in the process of enterprise development, and increasingly becomes the focus of modern enterprise development field. Thanks to the emphasis on corporate culture and in the modern market environment of encouraging competition, the position of corporate culture in the development of enterprises has been continuously improved, which has become the key issue of enterprise development. But in the development of many enterprises, they do not pay attention to the construction of enterprise culture, which makes the construction of enterprise culture difficult to meet the actual needs of employees, resulting in the stagnation of enterprise development until it is eliminated by competitors. Based on these reasons, this paper takes the enterprise culture construction of Zhongneng Group as the research object, selects the enterprise culture of Zhongneng Group from many corporate cultures as the starting point of the research, and attempts to analyze the enterprise culture construction of the Zhongneng Group. This paper analyzes the problems existing in the enterprise culture construction of Zhongneng Group, and puts forward the targeted enterprise culture construction strategy, which will contribute to the enterprise culture construction of the Zhongneng Group and even other enterprises in our country. This paper studies the corporate culture of Zhongneng Group. The research content is divided into six parts: introduction, theoretical basis of corporate culture, general situation of Zhongneng Group, investigation and analysis of the present situation of enterprise culture construction in Zhongneng Group. The implementation, conclusion and prospect of enterprise culture construction in Zhongneng Group include theoretical analysis, problem analysis and countermeasure analysis, which can provide practical methods for the development of enterprise culture of Zhongneng Group. In order to better improve the level of corporate culture construction of Zhejiang Group. In the research of this paper, the research methods are literature method, questionnaire method and comparative analysis method, through the literature method to understand the specific content of the current research theory on corporate culture construction, so as to find the breakthrough point of this study; By means of comparative analysis, this paper compares the enterprise culture of Zhejiang Neng Group with that of electric power enterprise, analyzes the characteristics of enterprise culture of Zhejiang Energy Group, and analyzes the problems existing in the construction of enterprise culture of Zhejiang Energy Group by means of questionnaire survey. Then the corresponding improvement countermeasures are put forward in view of these problems. Through the research of this paper, it is concluded that the main problems in the enterprise culture construction of Zhongneng Group are: lack of good learning culture, lack of supervision on the achievements of enterprise culture construction, lack of good communication and communication culture, Enterprise culture construction method is relatively single. In view of this, this paper puts forward the corresponding improvement strategies from four aspects: strengthening the learning and practice of enterprise culture of managers, establishing the mechanism of supervision and acceptance of enterprise culture learning results, and constructing a culture of communication and communication without hindrance. The adoption of diversified methods of corporate culture construction reflects the effect of corporate culture, thus using these strategies to help Zhongneng Group to better improve the level of corporate culture construction and promote the better development of enterprises of Zhongneng Group.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F426.2

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