预付款融资下的供应商定价策略

发布时间：2018-03-30 00:04

本文选题：资金约束　切入点：预付款融资　出处：《上海交通大学学报》2015年12期

【摘要】：供应商的资金约束对自身及供应链利润造成了损失.当供应商自有资金小于临界值时,供应商同意零售商提供预付款融资,研究了零售商最优预付款比例下供应商折扣批发价的定价策略,通过折扣批发价的制定部分协调供应链,实现零售商最优预付款融资下的生产量和供应链利润均大于供应商有资金约束不融资情况下对应的生产量和利润值.为了进一步协调供应链,设计了供应商两阶段批发价,通过折扣批发价调整供应商和零售商在集中决策下最优利润的分配,实现供应链利润帕累托改进.
[Abstract]:When the supplier's own capital is less than the threshold, the supplier agrees to the retailer to provide advance financing. This paper studies the pricing strategy of the supplier discount wholesale price under the optimal prepayment ratio of the retailer, and coordinates the supply chain through the formulation of the discount wholesale price. In order to further coordinate the supply chain, a two-stage wholesale price is designed. By adjusting the optimal profit distribution of suppliers and retailers under centralized decision, the Pareto improvement of supply chain profit is realized.
【作者单位】：上海海事大学交通运输学院;上海交通大学安泰经济与管理学院;
【基金】：国家自然科学基金项目(71372107)资助
【分类号】：F274;F832.4

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