越南茶叶出口业务的现状与对策研究

发布时间：2018-01-02 09:29

本文关键词：越南茶叶出口业务的现状与对策研究　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,越南茶叶在种植和生产上都得到了很多的发展,茶叶的出口已经成为越南经济中重要的一个部分。从2000年到2015年,越南茶叶的出口量涨幅巨大,增长幅度超过了 35倍,越南在世界产茶国中的地位也不断提升,目前已经以全球排名第六的茶叶产量大国。为了顺应世界经济形势的和满足国际市场的需求,越南的茶叶生产经营者不断扩大种植面积,同时也积极提高产能,并建立了茶叶协会来领导越南茶叶经营者团结协作共同发展。本文针对现在的国际市场环境对越南茶叶出口的竞争力做了分析,并且借助SWOT理论对越南茶叶的国际竞争优势、劣势以及机会和威胁分别进行了深入的分析,针对影响越南茶叶出口竞争力的因素和问题也做了探讨,提出了相关的建议以提高越南茶叶在国际市场的竞争力和占有率。最终本文发现,越南茶叶出口对于越南农业乃至经济发展都有重要的作用,所以对于茶叶的出口越南也是非常重视的,近年来采取了一些措施来促进出口的发展,也显有成就,但是其中的不足还是很多的。现阶段,越南茶叶出口的规模还不够,另外茶叶出口竞争力不足;出口市场不够广泛和出口结构不合理的问题。针对这一系列的问题越南政府、茶叶协会以及企业要分别作出努力,提高越南茶叶出口的竞争力。
[Abstract]:In recent years, Vietnam tea in the cultivation and production of a lot of development, tea exports have become an important part of the Vietnamese economy. From 2000 to 2015. Vietnam's tea exports have risen by more than 35 times, and Vietnam's position in the world's tea-producing countries has been rising. In order to meet the world economic situation and meet the needs of the international market, Vietnam's tea producers continue to expand the planting area, but also actively improve production capacity. And set up the tea association to lead the Vietnamese tea operators to develop together. This paper analyzes the competitiveness of Vietnam's tea export in the current international market environment. And with the help of SWOT theory, the international competitive advantages, disadvantages, opportunities and threats of Vietnam tea are analyzed, and the factors and problems that affect the competitiveness of Vietnam tea export are also discussed. Put forward the relevant suggestions to improve the competitiveness and share of Vietnamese tea in the international market. Finally, this paper found that Vietnam's tea export plays an important role in Vietnam's agricultural and even economic development. Therefore, Vietnam also attaches great importance to the export of tea. In recent years, some measures have been taken to promote the development of exports, but there are still a lot of shortcomings at this stage. The scale of Vietnam's tea export is not enough, in addition, the competitiveness of tea export is not enough; The Vietnamese government, tea association and enterprises should make separate efforts to improve the competitiveness of Vietnam's tea exports.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F313.7;F753.33

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