九江银行发展战略研究

发布时间：2018-05-04 19:42

本文选题：城市商业银行 + 九江银行　；参考：《南昌大学》2010年硕士论文

【摘要】：我国城市商业银行最早组建于1995年,经过15年的发展,已成为我国银行体系中一支富有活力的生力军。作为中国银行业第三梯队的城市商业银行之一的九江银行,在支持九江经济建设中发挥着越来越重要的作用。但是由于行业竞争愈演愈烈,九江银行的生存空间不断受到国有银行、全国性股份制银行及外资银行的挤压。要想求生存、谋发展就必须对自身重新定位,制定长期的战略规划。九江银行的发展战略正是本文研究的重点,本论题的研究具有一定的理论意义和应用价值。本文从城市商业银行的概念出发,探讨九江银行所面临的外部环境和内部条件,进而对九江银行进行SWOT分析,接着分析了九江银行可以采取的发展战略,最后提出了九江银行发展战略实施的具体对策。本文在结构上共分六章,第一章是绪论,第二章是城市商业银行发展概述,第三章是九江银行发展的外部环境分析,第四章是九江银行发展的内部条件分析,第五章是九江银行发展战略的制定和实施对策,第六章是结论与展望。本文认为九江银行应实行WO战略——借助外部机会来弥补内部劣势,利用九江政府对其发展的支持、国内产业结构调整和升级和居民消费转型的机会,进行业务创新,为中小企业和居民提供差异化服务；在稳定九江市区占有率的条件下,逐步扩大经营规模和地域覆盖范围,实现扎根九江,立足江西,走向全国的区域化发展战略。为了实现发展战略,九江银行必须强化内部管理,完善公司治理结构；进行正确的市场定位；树立人才资源是第一资源的的观念；积极拓展零售业务和中间业务,进行金融创新,为客户提供差异化、特色化的服务。
[Abstract]:The earliest group of urban commercial banks in China was built in 1995, after 15 years of development, it has become a vital force in China's banking system. As one of the third echelons of Chinese banking, Jiujiang bank, one of the city commercial banks, plays a more and more important role in supporting the economic construction of Jiujiang. The survival space of the Bank of Jiujiang is constantly being squeezed by state-owned banks, national joint-stock banks and foreign banks. In order to survive, the development of Jiujiang banks must relocate themselves and formulate long-term strategic planning. The development strategy of the Jiujiang bank is the focus of this study. The research of this thesis has certain theoretical significance and should be of certain significance. Use value.
This paper, starting from the concept of city commercial banks, discusses the external environment and internal conditions facing the Bank of Jiujiang, and then analyzes the Bank of Jiujiang SWOT, then analyzes the development strategy of the Bank of Jiujiang, and finally puts forward the specific countermeasures for the implementation of the development strategy of the Bank of Jiujiang. This article is divided into six chapters in the structure, the first chapter is The second chapter is an overview of the development of urban commercial banks. The third chapter is the analysis of the external environment of the development of Jiujiang bank. The fourth chapter is the analysis of the internal conditions of the development of Jiujiang bank. The fifth chapter is the formulation and implementation of Jiujiang bank development strategy, and the sixth chapter is the conclusion and prospect.
This article holds that the Bank of Jiujiang should carry out the WO strategy - to make up the internal weakness with the help of the external opportunities, and to make use of the support of the Jiujiang government for its development, the adjustment and upgrading of the domestic industrial structure and the opportunity for the transformation of residents' consumption, to carry out business innovation, to provide differential services for small and medium-sized enterprises and residents, and to stabilize the possession of Jiujiang urban areas In order to realize the strategy of development, the Bank of Jiujiang must strengthen the internal management, improve the corporate governance structure and carry out the correct market positioning, and develop the concept of the first resource, and actively expand the concept of Jiujiang's talent resources. Retail business and intermediate business, to carry out financial innovation, to provide customers with differentiated, characteristic services.

【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F832.3

【参考文献】