网络效应的作用机制研究

发布时间：2018-08-04 09:15

【摘要】：很多学者对网络经济学中网络效应的作用机制存在不同的认识,这些认识表现在不同的经济模型中,本质上反映了这些学者对于网络的认识上的差异。网络是由位于节点上的用户构成的,这些用户通过使用相兼容的产品连接在一起。根据用户的不同连接方式,网络可以分为直接网络、间接网络与双边网络。直接网络效应理论强调了用户预期、过度惰性与过度动力以及安装基础等问题;间接网络效应理论强调了用户偏好多样化、互补品作用、一体化等问题;双边网络效应理论强调了用户需求相互依存性、小鸡与鸡蛋、单宿与多宿等问题。三种理论对网络效应的作用机制提供了不同的解释,它们之间既有区别又有联系,现实世界中的很多网络往往同时存在多种网络效应。
[Abstract]:Many scholars have different understanding of the mechanism of network effect in network economics, which is manifested in different economic models and reflects the difference of understanding of network in essence. The network is made up of users located on nodes who are connected by using compatible products. According to the user's different connection mode, the network can be divided into direct network, indirect network and bilateral network. The direct network effect theory emphasizes the problems of user expectation, excessive inertia and excessive power and installation foundation, and indirect network effect theory emphasizes the diversification of user preferences, the role of complementary products, integration and so on. The theory of two-sided network effect emphasizes the interdependence of user demand, chicken and egg, single and multiple lodging and so on. The three theories provide different explanations for the mechanism of network effect. There are differences and connections between them. Many networks in the real world often have a variety of network effects at the same time.
【作者单位】：中国人民大学经济学院;
【基金】：中国人民大学研究生基金项目“网络效应理论的演变以及3G时代的中国移动通信网络竞争模式选择”的资助(项目编号:22396070)
【分类号】：F019

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