环保创新：一个给私营企业既可获利又可保护环境的机会

发布时间：2018-06-17 22:23

本文选题：环境 + 创新　；参考：《清华大学》2012年硕士论文

【摘要】：这几十年间，社会上有关商业行为应该承担更多责任的声音在不断地在扩大。这些声音正在推动私人企业进行改革创新与改变他们的生意运作和管理模式。在这种背景下，针对资源消耗的限制与新的消费习惯的形成，一些新的规则与新的制约正在浮现当中。在这些新的商业背景中，种种的挑战正在鼓励私人企业去适应这个新的情况。在这些新的挑战的背后，也隐含了不只是不可限量的新的工作机会与增长机会，也对我们的环境产生正面的影响。本论文的目标是去提供一些关键性的建议，如何让环保创新这个议题在一个具体、实际的商业背景中产生效果。这个新的计划，是希望利用系统化的方法，通过创新将商业组织策略与环境保护集成为一体。这个计划具体上代表什么？它如何组成？它如何展开配置？它需要什么样子的能力来使这个途径成功？要如何说服股东？这篇论文会试着提供一些调查结果来回答所有概念性与实际性的问题。这个明确的目标所产生的改革创新，可以带给一个潜在客户，新的观念或者是新的产品。环保创新，是创新的一个分支。在这个分支当中，环境保护议题是核心焦点。它希望鼓励改变，在最小的环境冲击下来生产新的产品或服务。根据这有关环境保护、创新理论的概念，我们会以航空业为例，进行其目前所进行环保创新的具体实例分析。法国航空公司开展工作和变革将会随后进行详细论述，以说明那些可以实现环保创新的途径。这些在法国航空公司已经展开工作和变革的目的是提高法国航空公司的产品和服务，并且这些工作是以生态设计的名义进行的。这些设计，将在新的长途航程餐食以及蓝天飞行累积计划中被体现出来。作为一个解决针对现代社会带来的环境问题的一个答案，环保创新提供了一个有魅力且切实可行的方案。这个计划是一个没有终点的过程，是一个随着时间不断改进的计划。这个计划并不是希望一次性解决所有的环境问题，只是希望为私人企业提供一个鼓舞人心的进步机会，以实现企业实质收益和环境保护的双赢。
[Abstract]:Over the past few decades, the voices of society about taking on more responsibility for business have been growing. These voices are pushing private companies to reform, innovate and change their business operations and management models. In this context, some new rules and new constraints are emerging in view of the resource consumption restrictions and the formation of new consumption habits. In these new business contexts, challenges are encouraging private businesses to adapt to this new situation. Behind these new challenges, too, are the implications of not just unlimited new jobs and growth opportunities, but also a positive impact on our environment. The goal of this paper is to provide some key advice on how to make the issue of environmental innovation work in a specific, practical business context. The new plan is to use a systematic approach to innovative integration of business organization strategies with environmental protection. What exactly does this plan represent? How does it make up? How does it expand configuration? What kind of ability does it take to make this path successful? How can shareholders be persuaded? This paper will try to provide some survey results to answer all conceptual and practical questions. This clear goal results in innovation that can bring a potential customer, new ideas, or new products. Environmental innovation is a branch of innovation. In this branch, environmental protection issues are the core focus. It wants to encourage change and produce new products or services with minimal environmental impact. According to the concept of environmental protection and innovation theory, we will take the aviation industry as an example to analyze the current environmental protection innovation. Air France's work and changes will be discussed in detail later on to illustrate the ways in which environmental innovation can be achieved. The aim of these changes in Air France has been to improve Air France's products and services, and they are carried out in the name of ecological design. These designs will be reflected in the new long-distance meals and blue sky flight cumulation plan. As an answer to the environmental problems brought about by modern society, environmental protection innovation provides an attractive and feasible solution. The plan is a process without an end, a plan that improves over time. The plan is not intended to address all environmental problems at once, but rather to provide an encouraging opportunity for private enterprises to make progress to achieve a win-win situation in terms of real benefits and environmental protection.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F561;X322

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