厦门远海集装箱码头公司竞争策略研究

发布时间：2018-06-18 07:56

本文选题：集装箱 + 港口　；参考：《电子科技大学》2013年硕士论文

【摘要】：在中国经济快速崛起的今天，物流行业的迅猛发展带动了各类运输行业的日益兴盛。大宗货品长途运输的特点及需求决定了成本低廉的水运是其主要的运输方式。在众多运输方式之中，，集装箱运输无疑是最为先进的方式之一，是交通运输现代化的重要标志，以其能容性、稳定性、便捷性被现代社会广泛接受。但在国内外各知名港口企业、航运企业纷纷涉足中国港口业的今天，各集装箱码头之间的竞争愈演愈烈。因此，本文从厦门远海集装箱码头有限公司自身特点出发，立足我国东南沿海集装箱港口的发展现状及我国东南地区部份省份和厦门市经济发展状况的基础之上，对厦门远海集装箱码头的发展战略进行了研究，并为其制定营销、竞争策略提供了一定理论基础和发展思路。本文的论述主要包括以下几个方面：应用PEST分析法和“五力模型”，系统地对我国集装箱港口发展现状以及目前经济形势、政策形势进行分析，以明确其在行业内的定位目标；通过应用SWOT分析法和STP理论对厦门远海集装箱码头的自身特点进行研究和探讨，确定其细分目标市场，并提出相应的低价竞争、合资合作等营销竞争策略。本文的研究结果在理论研究和实际操作上具有一定的意义。对集装箱港口在初期运营的策略选择及营销方向提供理论支持，并对推动厦门港成为东南国际航运中心的枢纽港，海沧港成为厦门港的核心具有一定的参考价值。
[Abstract]:With the rapid development of China's economy, the rapid development of logistics industry has led to the prosperity of various transport industries. The characteristics and demand of bulk goods long-distance transportation determine the low-cost water transport is its main mode of transportation. Among the many transportation modes, container transportation is undoubtedly one of the most advanced ways, and it is an important symbol of transportation modernization. It is widely accepted by modern society for its capacity, stability and convenience. However, with the domestic and foreign famous port enterprises and shipping enterprises dabbling in China's port industry, the competition between container terminals is becoming more and more intense. Therefore, based on the characteristics of Xiamen Yuanhai Container Terminal Co., Ltd., based on the present situation of container port development in Southeast China and the economic development of some provinces and Xiamen City in Southeast China, This paper studies the development strategy of Xiamen far Sea Container Terminal, and provides some theoretical basis and development ideas for its marketing and competition strategy. This article mainly includes the following several aspects: apply pest analysis method and "five forces model", systematically analyze the present situation of container port development, the current economic situation and policy situation, in order to clarify its positioning objectives in the industry; By using SWOT analysis method and STP theory, this paper studies and discusses the characteristics of Xiamen far Sea Container Terminal, determines its target market, and puts forward some marketing competition strategies such as low price competition, joint venture cooperation and so on. The results of this paper have certain significance in theoretical research and practical operation. It provides theoretical support for the strategic choice and marketing direction of container port in the initial operation, and has certain reference value for promoting Xiamen port to become the hub port of southeast international shipping center and Haicang port as the core of Xiamen port.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F552.6

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