济南铁路局济西站文化建设的研究

发布时间：2018-06-19 05:24

本文选题：济西站 + 企业文化　；参考：《山东大学》2016年硕士论文

【摘要】：二十世纪八十年代兴起的企业文化理论,完整的提出了与科学管理不同的管理思路和方法,即用文化治理企业,并日益成为世界管理的大趋势。由科学管理过渡到文化管理是生产力发展的必然结果,是管理实践发展的必然要求。优秀的企业文化有助于企业实现战略目标,同时也是企业战略的重要内容之一。中国铁路总公司在由原铁道部改制企业后面临着职能改变和市场化压力,所以急需摆脱原有上行下效政式命令改为自下而上创新创业式市场化改革,这需要一套与之配套的企业文化。作为济南铁路局子单位,济西站作为企业文化建设改革排头兵,为铁路企业体制的改革创新探索道路和提供经验。在导论部分阐述了本次选题的背景、意义,并提出了研究思路、框架和方法。正文中阐述了企业文化的含义、类型和结构,企业文化诊断定义及方法,并分析了企业文化建设的结构。通过对济西站企业文化的历史及现状的深入分析,并根据济西站的组织结构及战略目标寻找现有文化的优缺点。根据最有效的企业文化问卷调查法设计出适合本单位的问卷,并借助于问卷调查法对企业文化四个维度及总体分析,量化出现有文化的优缺点。根据企业文化设计的原则,制定出适合济西站的企业文化目标,并通过企业文化的理念层、制度行为层面及文化符号层面分别阐述。本次企业文化建设旨在打造幸福西站建设工程,制定企业文化建设的领导体制、组织支持及物质保障并制定文化建设的步骤,全方位的利用现有先进的沟通方式宣传、发动、引导群众支持及参与,并建立建设效果评估体系,及时纠正违反企业文化的制度及行为。
[Abstract]:The theory of corporate culture, which rose in the eighties of the 20th century, has put forward completely different management ideas and methods from scientific management, that is, managing enterprises with culture, and increasingly becoming the general trend of world management. The transition from scientific management to cultural management is the inevitable result of the development of productive forces and the inevitable requirement of the development of management practice. Excellent corporate culture contributes to the realization of strategic goals and is also an important part of corporate strategy. The China Railway Corporation is facing the pressure of function change and marketization after being reformed by the former Ministry of Railways, so it urgently needs to get rid of the original "top-down" political order and switch from "bottom-up" to "innovative and entrepreneurial" market-oriented reform. This requires a matching corporate culture. As a sub-unit of Jinan Railway Bureau, Jixi Railway Station, as the leader of enterprise culture construction reform, explores the way and provides experience for the reform and innovation of railway enterprise system. In the introduction part, the background and significance of this topic are expounded, and the research ideas, framework and methods are put forward. This paper expounds the meaning, type and structure of enterprise culture, the definition and method of enterprise culture diagnosis, and analyzes the structure of enterprise culture construction. Through the deep analysis of the history and present situation of the enterprise culture in Jixi Railway Station, the advantages and disadvantages of the existing culture are found according to the organizational structure and strategic goal of the station. According to the most effective questionnaire survey method of corporate culture, the author designs the questionnaire which is suitable for the company, and by means of the questionnaire method, analyzes the four dimensions and the overall situation of corporate culture, and quantifies the advantages and disadvantages of culture. According to the principles of corporate culture design, this paper formulates the target of enterprise culture suitable for Jixi Railway Station, and expounds it separately through the level of concept, institutional behavior and cultural symbol of enterprise culture. The purpose of this enterprise culture construction is to create a happy west station construction project, to formulate the leading system of enterprise culture construction, to organize support and material support, and to formulate the steps of cultural construction, and to publicize and launch it in all directions using the existing advanced communication methods. Guide the masses to support and participate, and set up the construction effect evaluation system, correct the system and behavior that violate the enterprise culture in time.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270;F532.6

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