深圳龙大高速公路有限公司经营发展战略研究
发布时间：2019-06-08 13:13
【摘要】：本世纪十几年来随着我国经济的高速发展,作为交通运输主力的高速公路建设也取得了辉煌的成绩。这几年的发展表明,高速公路的建设与发展对我国公路网整体技术水平的提升和交通运输结构的完善起着至关重要的作用。然而,随着我国高速公路事业的不断发展和新的视点的出现,我国高速公路的发展也在面临着新的问题。 文章以深圳龙大高速公路有限公司制定经营发展战略为研究的主要对象,共分五部分进行系统的论证和阐述。论文首先从介绍选题的背景、目的和意义入手,介绍了文章的主要内容,采用的主要论证方法以及主要写作思路和文章的现实意义。接着,介绍了战略管理的内容以及战略管理理论的发展,企业战略管理的流程、战略分析与战略实施的方法,并对企业战略管理国内外研究理论和国内高速公路公司战略研究现状进行了综述。然后,介绍龙大公司的组织概况,列出了公司道路综合技术指标(MQI)变化趋势以及当前产品绩效水平比较说明,通过查阅相关资料,详细表述了公司的经营发展战略实施结果以及市场绩效。再者,通过对龙大公司外部环境、内部资源与能力分析,通过与公司上下的沟通与协作,运用PEST分析法以及波特的五因素模型分析了公司面临的机遇与挑战,找到了问题的症结所在,用SWOT分析法对内外部环境进行综合分析,以找准战略发展方向,确立公司的战略目标从而制定公司的经营发展战略。接下来主要是针对第三章分析得到的公司面临的主要内外部环境和资源形势,从战略策划的制定过程到战略信息收集分析的过程,最后到基于战略挑战的战略目标的选择,进行详细的论述。最后,在以上研究基础上,文章最后一部分系统指出了深圳龙大经营发展战略实施的步骤、措施以及评价等,对公司的经营发展战略的制定和实施提供重要的参考。 本文以高速公路发展战略作为选题,旨在结合本人多年从事高速公路管理的相关实践经验,以研究生两年多的理论学习为依托,对本公司的经营战略提出大胆设想和分析。特别提出能够通过公司发展战略的制定和实施,力求到2016年将公司发展成为品牌优势突出,产业结构清晰,竞争力强,以高速公路运营为核心业务的国内一流高速公路经营企业。此外,本论文综合运用运用多种战略分析工具,如战略管理、企业战略管理等相关理论知识,希望在帮助企业解决目前面临的主要问题完善公司发展战略的同时能够给国内其他同类企业战略的制定和实施带来一些新的思路。
[Abstract]:With the rapid development of China's economy in the past decade or so, the highway construction, as the main force of transportation, has also made brilliant achievements. The development of expressway in recent years shows that the construction and development of expressway plays an important role in the improvement of the overall technical level of highway network and the improvement of transportation structure in China. However, with the continuous development of expressway in China and the emergence of new viewpoints, the development of expressway in China is also facing new problems. This paper takes the development strategy of Shenzhen Longda Expressway Co., Ltd as the main object of study, and systematically demonstrates and expounds it in five parts. First of all, the paper introduces the background, purpose and significance of the selected topic, and introduces the main contents of the article, the main argumentation methods adopted, as well as the main writing ideas and the practical significance of the article. Then, it introduces the content of strategic management and the development of strategic management theory, the process of enterprise strategic management, the methods of strategic analysis and implementation. The research theory of enterprise strategic management at home and abroad and the present situation of domestic highway company strategy research are reviewed. Then, it introduces the organizational situation of Longda Company, lists the changing trend of the comprehensive technical index (MQI) of the company's road and the comparative explanation of the current product performance level, and through consulting the relevant information, The implementation results and market performance of the company's business development strategy are described in detail. In addition, through the analysis of the external environment, internal resources and capabilities of Longda Company, through the communication and cooperation with the company, this paper analyzes the opportunities and challenges faced by the company by using PEST analysis method and Porter's five-factor model. This paper finds out the crux of the problem, and makes a comprehensive analysis of the internal and external environment by SWOT analysis in order to find out the direction of strategic development, establish the strategic objectives of the company and formulate the management and development strategy of the company. Then it mainly aims at the main internal and external environment and resource situation that the company faces in the third chapter, from the formulation process of strategic planning to the process of strategic information collection and analysis, and finally to the choice of strategic objectives based on strategic challenges. Make a detailed discussion. Finally, on the basis of the above research, the last part of the article systematically points out the steps, measures and evaluation of the implementation of Shenzhen Longda business development strategy, which provides an important reference for the formulation and implementation of the company's business development strategy. This paper takes the expressway development strategy as the topic, aiming at combining with my relevant practical experience in highway management for many years, and relying on the theoretical study of graduate students for more than two years, this paper puts forward some bold ideas and analysis on the management strategy of the company. In particular, it is proposed that through the formulation and implementation of the company's development strategy, the company can be developed into a brand advantage by 2016, with a clear industrial structure and strong competitiveness. Highway operation as the core business of the domestic first-class highway management enterprises. In addition, this paper makes comprehensive use of a variety of strategic analysis tools, such as strategic management, enterprise strategic management and other related theoretical knowledge. It is hoped that while helping enterprises to solve the main problems they face at present, they can improve the development strategy of the company, and at the same time bring some new ideas to the formulation and implementation of the strategies of other similar enterprises in China.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542
[Abstract]:With the rapid development of China's economy in the past decade or so, the highway construction, as the main force of transportation, has also made brilliant achievements. The development of expressway in recent years shows that the construction and development of expressway plays an important role in the improvement of the overall technical level of highway network and the improvement of transportation structure in China. However, with the continuous development of expressway in China and the emergence of new viewpoints, the development of expressway in China is also facing new problems. This paper takes the development strategy of Shenzhen Longda Expressway Co., Ltd as the main object of study, and systematically demonstrates and expounds it in five parts. First of all, the paper introduces the background, purpose and significance of the selected topic, and introduces the main contents of the article, the main argumentation methods adopted, as well as the main writing ideas and the practical significance of the article. Then, it introduces the content of strategic management and the development of strategic management theory, the process of enterprise strategic management, the methods of strategic analysis and implementation. The research theory of enterprise strategic management at home and abroad and the present situation of domestic highway company strategy research are reviewed. Then, it introduces the organizational situation of Longda Company, lists the changing trend of the comprehensive technical index (MQI) of the company's road and the comparative explanation of the current product performance level, and through consulting the relevant information, The implementation results and market performance of the company's business development strategy are described in detail. In addition, through the analysis of the external environment, internal resources and capabilities of Longda Company, through the communication and cooperation with the company, this paper analyzes the opportunities and challenges faced by the company by using PEST analysis method and Porter's five-factor model. This paper finds out the crux of the problem, and makes a comprehensive analysis of the internal and external environment by SWOT analysis in order to find out the direction of strategic development, establish the strategic objectives of the company and formulate the management and development strategy of the company. Then it mainly aims at the main internal and external environment and resource situation that the company faces in the third chapter, from the formulation process of strategic planning to the process of strategic information collection and analysis, and finally to the choice of strategic objectives based on strategic challenges. Make a detailed discussion. Finally, on the basis of the above research, the last part of the article systematically points out the steps, measures and evaluation of the implementation of Shenzhen Longda business development strategy, which provides an important reference for the formulation and implementation of the company's business development strategy. This paper takes the expressway development strategy as the topic, aiming at combining with my relevant practical experience in highway management for many years, and relying on the theoretical study of graduate students for more than two years, this paper puts forward some bold ideas and analysis on the management strategy of the company. In particular, it is proposed that through the formulation and implementation of the company's development strategy, the company can be developed into a brand advantage by 2016, with a clear industrial structure and strong competitiveness. Highway operation as the core business of the domestic first-class highway management enterprises. In addition, this paper makes comprehensive use of a variety of strategic analysis tools, such as strategic management, enterprise strategic management and other related theoretical knowledge. It is hoped that while helping enterprises to solve the main problems they face at present, they can improve the development strategy of the company, and at the same time bring some new ideas to the formulation and implementation of the strategies of other similar enterprises in China.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F542
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