广西民族传统体育旅游产业的市场定位及营销研究

发布时间：2018-01-09 05:30

本文关键词：广西民族传统体育旅游产业的市场定位及营销研究　出处：《广西民族大学》2013年硕士论文　论文类型：学位论文

【摘要】：广西民族传统体育旅游产业的发展具有重要的社会价值和经济价值。但当前，广西民族传统体育旅游的开发由于存在诸多问题，而没有得到很好发展。随着旅游产业的不断发展和市场的日趋成熟，广西民族传统体育旅游产业要想在激烈的市场竞争中立于不败之地，就必须在提高产品质量的同时，还要做好市场营销方面的工作，，从而使民族体育旅游市场有序、健康、可持续发展。一是从民族体育产品的整合、民族体育旅游产业的整合、目的地旅游形象的整合、旅游企业的独立、民族体育创意文化产业的开发等方面，来推动广西民族体育旅游产业的整合与升级，二是从市场的发展目标、目标市场的定位、市场营销战略、市场营销推广策略方面分析广西民族传统体育旅游产业的市场营销战略和推广方案，三是从行业格局、组织机构、人力资源机制、企业培育、经费保障等方面，提出了广西民族传统体育旅游市场营销的保障机制。
[Abstract]:It has important social value and economic value to the development of traditional national sports tourism industry in Guangxi. But at present, the development of Guangxi traditional ethnic sports tourism because of the existence of many problems, which have not been well developed. With the continuous development of the tourism industry and the market matures, the traditional ethnic sports tourism industry in Guangxi to be in an invincible position in the fierce in the market competition, it must improve product quality at the same time, to do the marketing work, so that the national sports tourism market orderly, healthy and sustainable development. One is from the integration of national sports products, the integration of sports tourism industry in the nation, the integration of tourism destination image, tourism enterprises independent aspects the national sports cultural creative industry development, to promote the integration and upgrade of Guangxi national sports tourism industry, the two is from the development of the target market, target Market positioning, marketing strategy, analysis of the traditional sports tourism industry in Guangxi national marketing strategy and promotion plan marketing strategy, the three is from the industry structure, organization, human resource mechanism, enterprise training, funding guarantee, and put forward the guarantee mechanism of Guangxi national traditional sports tourism market marketing.

【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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