基于游客和旅游目的地的旅游体验研究

发布时间：2018-01-09 06:09

本文关键词：基于游客和旅游目的地的旅游体验研究　出处：《广州大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游体验是旅游者通过与外部世界取得联系从而改变内在心理水平,并调整其心理结构过程。这种体验以旅游者参与互动为特征,以游客获得各种感官刺激和精神震撼为目标。随着体验经济时代的到来，旅游者渐渐成熟起来，他们追求新的旅游体验，对旅游产品产生更高的要求，本文从心理学、管理学的视角出发，分析了影响游客旅游体验因素，将旅游体验的概念引入旅游目的地开发、营销和服务的全过程，对丰富旅游者的经历和旅游企业发展来说都有重要意义。高质量的旅游体验能给旅游者带来一段美好而难忘的回忆，对于旅游企业来说，这将有助于其根据旅游者的情感体验设计出更加适合旅游者需求的规划组合，满足甚至超过旅游期望值，让旅游者产生由感知—动机—决策—旅游的良性循环，从而奠定旅游企业获得经济效益的长久基础。全文共分七章，研究的主要内容如下：第一章是绪论部分，从体验经济的背景出发，系统分析总结了目前旅游体验相关理论研究和实践情况，提出了论文研究解决的基本问题是如何从旅游者和旅游目的地角度出发，探讨旅游体验理论要素及实践应用研究。第二章对游客感知的旅游体验、体验经济、旅游体验质量等与研究相关的基本概念进行了理论界定。第三章从旅游者结构与旅游者行为特征视角，进行市场调查，对旅游者的感官体验、动机、感知体验、社会阶层、情景体验等影响因素进行了分类，并深入探讨。第四章在要素研究基础上，通过对各种类型旅游项目的设计，将体验因素赋予旅游产品之中，丰富其内涵及功能。从游客角度，进行提高游客参与性，重视旅游前的准备，重视体验过程中情节创造和再创造，纪念品体验化等进行开发研究。第五章从旅游目的地的营销策略角度，研究如何将旅游体验要素，渗透到旅游产品营销之中，打造情感营销、主题营销、听觉营销、视觉营销、氛围营销等先进的方法。第六章就旅游目的地的服务质量问题，从理论和实践的角度，通过加大旅游体验服务状况管理，加强信息流动，实施个性化服务，培养高素质的员工，，优质解说等措施，探索游客能够感知的服务质量管理方法。第七章对以上研究进行了总结，认为通过在现代旅游体验理论的指导下，从旅游者角度，通过对旅游业的体验产品，体验营销和体验服务的开发，实现旅游者和旅游企业良性互动，提高旅游业整体水平。
[Abstract]:Tourism experience, which is characterized by tourists' participation in interaction, is that tourists change their inner psychological level and adjust their psychological structure process by making contact with the outside world. With the arrival of the era of experience economy, tourists gradually mature up, they pursue new tourism experience, and have higher requirements on tourism products. From the perspective of psychology and management, this paper analyzes the factors influencing tourist experience and introduces the concept of tourism experience into the whole process of tourism destination development, marketing and service. It is of great significance to enrich the experience of tourists and the development of tourism enterprises. High-quality tourism experience can bring tourists a period of beautiful and unforgettable memories for tourism enterprises. This will help it to design more suitable for tourists' needs according to their emotional experience, meet or even exceed the expected value of tourism, so that tourists from perception-motivation-decision-making-tourism virtuous cycle. In order to lay a long-term foundation for tourism enterprises to obtain economic benefits. The full text is divided into seven chapters, the main contents of the study are as follows: The first chapter is the introduction part, from the background of experience economy, it systematically analyzes and summarizes the current tourism experience related theoretical research and practice. The basic problem of this paper is how to explore the theoretical elements and practical application of tourism experience from the point of view of tourists and tourist destinations. The second chapter defines the basic concepts of tourism experience, experience economy and tourism experience quality. The third chapter from the tourist structure and tourist behavior characteristics of the perspective of market research, the tourists' sensory experience, motivation, perceptual experience, social class, situational experience and other factors are classified. And discuss deeply. Chapter 4th on the basis of the study of the elements, through the design of various types of tourism projects, the experience factors to the tourism products, enrich its connotation and function, from the perspective of tourists, to improve the participation of tourists. Attention should be paid to the preparation of tourism, the creation and re-creation of plot in the process of experience, and the development and research of souvenir experience. Chapter 5th, from the perspective of tourism destination marketing strategy, studies how to infiltrate tourism experience elements into tourism product marketing, create emotional marketing, theme marketing, auditory marketing, visual marketing. Atmosphere marketing and other advanced methods. Chapter 6th on the quality of service of tourism destination, from the perspective of theory and practice, through strengthening the management of tourism experience service, strengthening the flow of information, implementing personalized service, training high-quality staff. Quality explanation and other measures to explore the tourists can perceive the quality of service management methods. Chapter 7th summarizes the above research, and thinks that under the guidance of modern tourism experience theory, from the perspective of tourists, through the tourism experience products, experience marketing and experience service development. To achieve good interaction between tourists and tourism enterprises, improve the overall level of tourism.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F590

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