四川省游客流时间分布特征及成因研究

发布时间：2018-01-12 10:35

本文关键词：四川省游客流时间分布特征及成因研究　出处：《江苏师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：四川省凭借着得天独厚的资源优势，每年吸引了无数慕名而来的旅游者，然而该省游客流时间分布极不均匀，季节性显著，严重影响了旅游业的健康发展。本文运用游客流理论、旅游季节性理论、旅游市场学理论、区位理论等多学科行为理论，采用定量分析与定性分析相结合，通过游客流集中性分析、亲景度分析、竞争态分析，对四川省入境旅游人数与国内旅游人数进行大量的统计研究，探讨四川省游客流时间分布特征，揭示其形成的原因，最后对游客流时间分布不均等问题提出合理的调控对策。文章首先分析四川省游客流时间分布的整体特征，运用一定的研究方法，具体比较入境与国内游客流年际变化与月变化特征，研究发现两者存在显著差异。接着，具体探讨客源市场结构时间分布特征。将我国港、澳、台以及19个境外客源国作为入境客源的研究样本，以大陆地区除四川省之外的其他30个省、直辖市为国内客源样本，，分别探讨旅游人数、市场份额、亲景度、竞争态年际变化特征。另外，文章根据地理方位、旅游人数来选取主要客源样本，探讨两者季节分布模式、季节指数、淡旺季的月变化特征。研究发现：四川省客源市场结构比较稳定，时间变化不显著，需进一步拓宽市场，尤其是提高金牛与明星市场的混合度。现代旅游业主要包括旅游主体、旅游客体和旅游媒体[1]。文章从这三个角度分别考察了四川省游客流时间分布不均的成因。入境旅游主体成因研究时，文章将四川省与北京、上海、云南以及全国进行比较；旅游客体成因探究方面，则重点分析自然状况、景点级别、区位等因素的影响。研究发现各因子并不是独立的，它们共同影响旅游景点季节性。为了有效缓解游客流时间分布不均的现象，四川省可以从以下几个方面开展工作：运用差异化价格策略来满足不同层次的旅游者；把握客源市场结构时间变化特征，提高旅游市场混合度；丰富旅游产品类型，开发四季皆宜的旅游产品；发展创意旅游，拓展旅游媒体功能。
[Abstract]:Sichuan province has richly endowed by nature resources, every year attracts many visitors from all over the tourists, but the province tourists flow time distribution is extremely uneven, seasonal, seriously affected the healthy development of the tourism industry. This paper uses tourist flow theory, the theory of seasonal tourism, tourism marketing theory, location theory and other multi-disciplinary behavior the theory, using quantitative analysis and qualitative analysis, through the analysis of the tourist flow in neutral, preference analysis, competition analysis, the number of inbound tourism in Sichuan province and the number of domestic tourists are a large number of statistical research, discusses Sichuan province tourist flow and the distribution of time, reveal the reason, at the end of the tourist flow time the uneven distribution of regulation are put forward reasonable countermeasures.
This paper first analyzes the overall characteristics of Sichuan province tourist flow time distribution, the use of certain research methods, specific comparison of interannual variation and monthly variation of inbound and domestic tourist flow, the study found that there was significant difference between the two. Then, discuss the distribution characteristics of tourist market structure. China's Hong Kong, Macao, Taiwan and 19 foreign tourists as the research sample of inbound tourism, in mainland China in 30 other provinces outside Sichuan Province, municipality directly under the central government for the domestic tourist sample, respectively discuss the number of tourists, market share, preference, variation of state annual competition. In addition, according to the geographical location, tourist number selection of the main source of the sample, two seasons the distribution pattern, seasonal index, monthly variation season. It is found that the market structure of Sichuan province tourism is relatively stable, the time did not change significantly, to further broaden the market, especially. The mixture of Gao Jinniu and the star market.
Modern tourism including tourism subject, causes tourism object and travel media [1]. articles from the three angles were investigated in Sichuan province tourist flow time uneven distribution. The research of the origin of inbound tourism subject, the Sichuan province and Beijing, Shanghai, Yunnan and China were compared; tourism object causes, then focus on the analysis of natural conditions, attraction level, influence the location and other factors. The study found that the factors are not independent, they are common in seasonal tourist attractions. In order to effectively alleviate the tourists flow time distribution isuneven, Sichuan province from the following several aspects of work: the use of differential pricing strategies to meet the different levels of tourism grasp the market structure; time variation characteristics, improve the tourism market mixed degree; enriching tourism products, development of year-round tourist products; development record Tourism is intended to expand the function of the tourism media.

【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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