景区内旅游小企业发展的驱动机制——西递村案例研究

发布时间：2018-01-16 13:32

本文关键词：景区内旅游小企业发展的驱动机制——西递村案例研究　出处：《地理研究》2013年02期 　论文类型：期刊论文

【摘要】：采用参与观察、深度访谈等定性研究方法,通过追溯西递村旅游发展历程发现,企业家精神、市场需求是旅游小企业产生的内外因素,旅游治理模式的变迁对内外因素均产生了重要影响。根据政府、社区和第三部门(遗产保护组织)的介入程度,将西递旅游治理划分为三个阶段,即村民自发参与的社区模式,政府、社区和第三部门共同参与的网络模式,以及政府指挥和控制能力强化的层级模式。在治理模式变迁过程中,政府的指挥和控制能力不断强化,政府的利益诉求引发了旅游市场的结构性变化,导致旅游小企业经营特征和空间结构的演化;同时,社区居民的企业家精神和模仿创新能力受到影响,旅游小企业的发展速度和规模呈现不同的阶段特征。研究显示,治理模式的优化是实现景区内旅游小企业可持续发展的关键所在。
[Abstract]:By using qualitative research methods such as participation observation and in-depth interview, it is found that entrepreneurship and market demand are the internal and external factors of tourism small enterprises by tracing back to the development process of tourism in Xifu Village. The change of tourism governance mode has an important impact on both internal and external factors. According to the degree of government, community and the third sector (heritage protection organization), Xidi tourism governance is divided into three stages. That is, the villagers participate spontaneously in the community model, the government, the community and the third sector participate in the network model, as well as the government command and control ability to strengthen the hierarchical model. In the process of governance model changes. The government's ability of command and control is being strengthened constantly, and the interest demand of the government has caused the structural change of the tourism market, which leads to the evolution of the management characteristics and the spatial structure of the tourism small enterprises. At the same time, the entrepreneurial spirit and imitative innovation ability of community residents are affected, and the development speed and scale of tourism small enterprises show different stage characteristics. The optimization of governance mode is the key to realize the sustainable development of small tourism enterprises in scenic spots.
【作者单位】：中山大学地理科学与规划学院旅游发展与规划研究中心;安徽师范大学国土资源与旅游学院旅游发展与规划研究中心;
【基金】：安徽省教育厅人文社科重点研究基地一般项目(SK2012B561) 安徽省高校省级人文社会科学研究一般项目(SK2012B208)
【分类号】：F592.6
【正文快照】： 1引言旅游小企业研究兴起于20世纪80年代,在90年代获得了快速发展。2002年,在第二届旅游小企业国际研讨会上成立了旅游小企业研究小组,标志着旅游小企业研究已成为一项国际性的研究领域[1]。旅游小企业主的从业动机和目标既包括实现自我就业、寻求更好的生活方式、对度假地的

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