武汉智慧旅游发展研究

发布时间：2018-02-08 08:45

  本文关键词： 智慧旅游 武汉旅游 信息网站 公共服务体系 智慧景区　出处：《中南民族大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着“智慧地球”和“智慧城市”建设风潮的来临,以及旅游业和旅游信息化建设的飞速发展,智慧旅游建设开始在全国各地兴起。智慧旅游成为我国旅游研究中的热点问题,而我国旅游业发展也把智慧旅游建设列为旅游发展的重要战略之一。武汉是我国优秀旅游城市,武汉旅游业的发展速度和竞争力在近几年内都有大幅度的提升。武汉在2012年被选为国家首批智慧旅游试点城市,2014年被评为全国旅游标准化建设示范城市。目前,武汉在智慧旅游和旅游标准化建设两个方面都取得了明显的成效。由此可知,国家非常支持和认可武汉旅游业的改革发展,同样,武汉也迫切希望旅游业的转型升级。武汉应抓住智慧旅游发展的机遇提高武汉旅游的品质、推动武汉旅游业的转型升级。本文通过归纳总结学界专家对智慧旅游的概念、应用价值、体系构建和评价体系的具体研究,结合当前智慧旅游建设实践,提出对智慧旅游的基本认知,构建智慧旅游的建设框架,从而丰富了智慧旅游的研究,为智慧旅游理论体系的建立做出一份贡献。本文对武汉智慧旅游发展的条件、意义和现状进行研究,并结合笔者对智慧旅游的基本认知,深入探讨武汉智慧旅游建设的目标、思路与实现路径,并提出建设的总体框架和运行体系。武汉智慧旅游发展应以服务游客为核心,结合武汉自身的特色,整合旅游信息和资源,加强对创意技术、创新产品和专用装备的研究,以政府等旅游管理部门的倡导和激励为外部推力、以旅游企业和旅游者的需求为内在动力联合驱动并实现旅游管理智慧化、旅游服务智慧化和旅游感知与体验智慧化。根据武汉智慧旅游建设现状,本文对武汉智慧旅游信息网站和体验中心的建设进行具体研究,并以此为突破口,紧密联合旅游管理部门和旅游企业,为后续智慧景区和公共服务体系的建设提供便利。公共服务体系的建设则是从交通、购物和应急与安全三方面进行细致化建设。智慧景区建设除提高管理与服务的水平外,着重强调通过融合高新技术设计智慧化产品,突显景区资源的特色,提高其旅游吸引力,增加旅游者对景区的感知与体验程度。本文最后提出未来武汉智慧旅游建设应加强以下七个方面的建设,政府主导多方联合、创新设计旅游产品、完善旅游信息平台、丰富旅游营销方式、联动中部旅游发展、优化武汉旅游环境和积极培养专业人才,希望能为武汉实际建设智慧旅游提供一定借鉴作用。
[Abstract]:With the advent of the construction of "intelligent earth" and "intelligent city", and the rapid development of tourism and tourism information construction, the construction of intelligent tourism has begun to rise all over the country. Intelligent tourism has become a hot issue in tourism research in China. However, the development of tourism in our country also lists the construction of intelligent tourism as one of the important strategies of tourism development. Wuhan is an excellent tourist city in China. In recent years, the speed and competitiveness of Wuhan's tourism industry have been greatly improved. Wuhan was selected as the first batch of pilot cities for intelligent tourism in 2012, and in 2014 as a model city for the construction of national tourism standardization. Wuhan has achieved remarkable results in both intelligent tourism and tourism standardization. Thus, the state supports and recognizes the reform and development of Wuhan's tourism industry. Similarly, Wuhan should seize the opportunity of developing intelligent tourism to improve the quality of Wuhan tourism and promote the transformation and upgrading of Wuhan tourism. The application value, the system construction and the concrete research of the evaluation system, combined with the current practice of the intelligent tourism construction, put forward the basic cognition of the wisdom tourism, and set up the construction frame of the wisdom tourism, thus enriched the research of the wisdom tourism. This paper studies the conditions, significance and present situation of the development of intelligent tourism in Wuhan, and probes into the objectives of the construction of intelligent tourism in Wuhan in combination with the author's basic cognition of intelligent tourism. This paper puts forward the overall framework and operation system of the construction of Wuhan's intelligent tourism development, which should take serving tourists as the core, integrate tourism information and resources, and strengthen creative technology, combining with Wuhan's own characteristics. The research of innovative products and special equipment, with the initiative and encouragement of government and other tourism management departments as the external thrust, and the demand of tourism enterprises and tourists as the internal driving force to jointly drive and realize the wisdom of tourism management. According to the present situation of intelligent tourism construction in Wuhan, this paper makes a concrete study on the construction of Wuhan intelligent tourism information website and experience center, and takes it as a breakthrough. In close association with tourism management departments and tourism enterprises, this will facilitate the subsequent construction of intelligent scenic spots and public service systems. The construction of public service systems is based on transportation. In addition to improving the level of management and service, the construction of intelligent scenic spots emphasizes the integration of high and new technologies in the design of intelligent products to highlight the characteristics of scenic resources and enhance their tourist attractiveness. Finally, this paper proposes that the construction of intelligent tourism in Wuhan should strengthen the following seven aspects of construction, the government should lead the multi-party alliance, innovate the design of tourism products, and improve the tourism information platform. In order to enrich tourism marketing mode, link the development of tourism in central China, optimize tourism environment in Wuhan and train professional talents actively, it is hoped that it can be used for reference in the construction of intelligent tourism in Wuhan.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7
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本文编号：1495058