柳州城郊森林公园旅游开发研究

发布时间：2018-02-15 02:03

本文关键词： 森林公园 SWOT分析游客满意度旅游开发　出处：《广西师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着社会经济的快速增长,城市化进程的加快,作为工业城市的柳州市污染也越发严重,遭到环境恶化带来的压力。由于柳州具有良好的旅游资源和生态资源,为将柳州打造成广西优秀的生态市,在缓解环境恶化的同时,满足人们向往大自然的需求,本文对柳州城郊森林公园的开发研究具体有重要意义,希望借此能提高城郊森林公园在柳州旅游业中的竞争力和影响力。本文从柳州城郊森林公园的实际情况出发,结合现有的两大森林公园,君武森林公园和三门江国家森林公园,进行实地抽样访谈和问卷调查,采集和收取了大量有效的参考数据和资料并加以分析,对柳州城郊森林公园作了一个整体研究,并探索出适合柳州城郊森林公园的开发方案,从而更好地为森林公园的进一步发展和维护服务。首先,本文系统地概括和归纳了森林公园旅游开发所遵循的理论。在理论指导下,结合实地考查的数据,运用SWOT研究分析法对景区优势、劣势、机会和威胁四大模块进行探索。资源丰富、地理位置优越是优势；旅游设施不齐全、旅游服务滞后和娱乐项目单一等是劣势。抓住政府的重视与支持,合理利用投资资金来建设景区,提高自身在其他旅游行业的竞争力。另一方面,通过实地访问和抽样问卷调查,应用人口统计学收集游客相关信息,对景区游客行为特征进行分析,从而了解游客的意愿和需求。并通过对景区旅游资源、基础设施、交通设施、游乐活动、规划布局、餐饮建筑和接待服务几大方面的调研,掌握了游客对景区满意度的情况,归纳出三种游客类型,对提出进一步对柳州城郊森林公园开发的方案提供了有力的参考依据。最后,本文从形象定位、功能区分布局、产品设计、路线策划和管理对策几个方面具体阐述了柳州城郊森林公园的开发的具体方案和策略。
[Abstract]:With the rapid growth of social economy and the acceleration of urbanization, the pollution of Liuzhou, as an industrial city, is becoming more and more serious, which is under the pressure of environmental deterioration. Because Liuzhou has good tourism resources and ecological resources, In order to make Liuzhou an excellent ecological city in Guangxi and to meet the needs of people yearning for nature while alleviating the deterioration of the environment, this paper is of great significance to the development and research of the forest park in the suburbs of Liuzhou. It is hoped that this will improve the competitiveness and influence of the suburban forest park in Liuzhou tourism. Based on the actual situation of Liuzhou suburb forest park, this paper combines the two existing forest parks, Junwu Forest Park and Sanmenjiang National Forest Park. Through field sampling interviews and questionnaires, collecting and collecting a large number of effective reference data and materials and analyzing them, this paper makes an overall study on Liuzhou suburb Forest Park, and explores the development scheme suitable for Liuzhou suburb Forest Park. In order to better serve for the further development and maintenance of forest parks. First, this paper systematically summarizes and summarizes the theory followed by the tourism development of forest parks. Under the guidance of theory, combined with the field survey data, Using SWOT research and analysis method to explore the four modules of scenic area strengths, weaknesses, opportunities and threats. Rich resources, superior geographical location is the advantage, tourism facilities are not complete, Lagged tourism services and single entertainment projects are the disadvantages. Grasp the attention and support of the government, rationally use investment funds to build scenic spots, improve their competitiveness in other tourism industries, on the other hand, Through field visits and sampling questionnaires, using demographics to collect relevant information of tourists, to analyze tourist behavior characteristics of scenic spots, so as to understand the wishes and needs of tourists, and through the tourist resources, infrastructure, Research on transportation facilities, recreational activities, planning and layout, catering construction and reception services, has grasped the situation of tourists' satisfaction with the scenic spots, and summed up three types of tourists. It provides a powerful reference basis for the further development of Liuzhou suburb Forest Park. Finally, this paper focuses on image positioning, function differentiation and layout, product design, The route planning and management countermeasures are discussed in detail, and the development plan and strategy of Liuzhou suburb Forest Park are discussed.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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