利基旅游理论指导下的中国葡萄酒旅游

发布时间：2018-03-04 19:24

本文选题：葡萄酒旅游　切入点：利基旅游　出处：《成都体育学院》2012年硕士论文　论文类型：学位论文

【摘要】：本文意在通过对利基旅游的理论分析，结合中国的旅游产业现状对中国发展葡萄酒旅游进行浅析。主要通过文献搜集法、资料归纳法、数据分析法等研究方法进行研究得出结论。葡萄酒旅游在国外出现的早且发展快速，也相对完善，并且有了相应的基础和实力。整个市场份额在整个旅游市场中也占有相当的地位。通过对国外葡萄酒旅游的成功的总结和借鉴，同时分析中国葡萄酒旅游业的现状和发展前景以及相关影响因素，了解和总结中国葡萄酒旅游业的发展前景，以及对中国经济发展的重要影响。利基旅游可以概括的说成是新兴旅游业中的一种，但是也同时属于一种非大众型旅游。利基旅游具有独特性、专业性、挑战性、相对唯一性等特点，是其他行业所无法替代和补充的。利基旅游的存在不是与通常意义上的旅游相对立而是使整个旅游产业更加丰满，更具有多样性和吸引力。发展葡萄酒旅游业有相当多的好处，比如澳大利亚，在葡萄酒酿造历史上有非常悠久的历史，而且敢于采用先进技术。澳大利亚维多利亚一市，仅一年内的葡萄酒相关收入就高达9亿澳元，其中由于葡萄酒旅游而产生的收入占到了65%，足以见得葡萄酒旅游的经济客观性。促进酒业发展的同时，也促进了当地其他行业的发展壮大，创造经济效益的同时也为社会提供了广阔的就业机会和发展空间，葡萄酒旅游业在澳洲已经成为了旅游产业中一项支柱经济收入。因此中国也应考虑发展葡萄酒旅游业。另外，中国地大物博，，葡萄产区有着分散性集中的特点，葡萄产区分散于全国各地，因此会有不同的品质和特点。这些也具有非常独特的吸引优势。也是其他国家和地区的葡萄酒所无法匹及的。中国葡萄酒旅游虽仅起步5年，但是在短短的5年时间内仍然创造了巨额收入，具有强大的发展空间和前景。中国发展利基旅游是必然趋势，利基旅游不但能够吸引更多的专业旅游者或爱好者的目光，同时也能填补整体旅游市场的空缺，不只是在经济层面上满足市场需求，同时在精神层面上也能够大大提升。发展利基旅游是一项利国利民的举措。
[Abstract]:The purpose of this paper is to analyze the development of wine tourism in China through the theoretical analysis of niche tourism and the current situation of China's tourism industry. Data analysis and other research methods to draw conclusions. Wine tourism appeared early, developed rapidly and was relatively perfect in foreign countries. And has the corresponding foundation and the strength. The entire market share also occupies the considerable position in the entire tourism market. Through the successful summary and the reference to the foreign wine tourism, At the same time, the paper analyzes the present situation and prospect of wine tourism in China and the related influencing factors, and summarizes the development prospect of wine tourism in China and its important influence on the economic development of China. Niche tourism can be summed up as one of the emerging tourism industries, but it also belongs to a non-mass tourism. Niche tourism is unique, professional, challenging, relatively unique and so on. The existence of niche tourism is not contrary to tourism in the usual sense, but it makes the whole tourism industry fuller, more diverse and more attractive. The development of wine tourism has considerable benefits. Australia, for example, has a very long history of wine making and dares to adopt advanced technology. In Victoria, Australia, wine-related revenues in just one year amount to 900 million Australian dollars. Among them, the income generated by wine tourism accounts for 65%, which is enough to show the economic objectivity of wine tourism. While promoting the development of the wine industry, it also promotes the development of other local industries. Wine tourism has become a pillar of economic income in Australia, so China should also consider developing wine tourism. In addition, China has a vast and rich territory, and the grape producing areas have the characteristics of decentralized concentration. The grape production areas are scattered all over the country. As a result, there will be different qualities and characteristics. These also have very unique attractive advantages. They are also unmatched by wines from other countries and regions. Although Chinese wine tourism has only started for five years, But in a short period of five years still created a huge amount of income, with a strong space and prospects for development. The development of niche tourism in China is an inevitable trend. Niche tourism can not only attract the attention of more professional tourists or enthusiasts, but also fill the gap in the overall tourism market, not just to meet the market demand at the economic level. At the same time, the spiritual level can also be greatly improved. The development of niche tourism is a move to benefit the country and the people.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;G812

【参考文献】