格根塔拉草原旅游业升级发展研究

发布时间：2018-03-05 18:41

本文选题：格根塔拉草原　切入点：草原旅游业　出处：《内蒙古师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国改革开放政策深入人心,中国在大踏步的向全面小康社会迈进,人们的生活水平有了明显的提高,旅游开支也成了每个家庭必备的开支项目之一。同时由于连接各地的高速网的建成和铁路的大提速,点对点的时间越来越近,给家庭外出旅游提供了优越的便利条件。据统计,中国每个家庭每年平均外出旅游两次。格根塔拉草原作为内蒙古重要旅游景区之一,近几年每年的游客量均超过五十万人次,为内蒙古四子王旗旅游业收入的增长、当地居民生活水平的提高都做出了很大的贡献。但是近几年旅游业升级发展的呼声越来越强烈,已经成为国家旅游业的重要发展战略。本文通过实地调查和个案访谈等多种方法,在旅游业升级发展的背景下研究格根塔拉草原的发展现状和存在的问题,并提出切实可行的对策建议,具有深刻的理论和现实意义。本论文共分为以下几个部分:第一章绪论,主要说明文章选题的背景、研究的意义;国内外研究现状和支持研究提供的理论依据;研究的思路和方法以及本论文可能解决的问题和创新点。第二章介绍了研究区草原旅游业的发展现状。包括格根塔拉草原的地理位置、自然和社会环境的概况、格根塔拉草原旅游业目前的发展规模及其升级发展的优势条件,最后分析了格根塔拉草原旅游业升级发展的必要性。第三章是关于格根塔拉草原旅游业升级发展的调查分析,着重对研究对象进行了介绍,并通过调查问卷的形式对研究对象的基本情况进行了系统性的分析,了解了格根塔拉草原目前发展存在的问题。第四章,分析了当前制约格根塔拉草原旅游业升级发展的因素。包括旅游业发展的理念滞后,配套服务设施条件的落后、旅游产品的发展滞后以及宣传不够等,并将配套服务设施细化为交通条件、信息技术平台,促进升级发展的接待设施等方面分析,将旅游产品也进行了具体的劣势分析,如高端产品缺乏,内容单一,旅游产品缺乏文化内涵等。第五章,紧密结合格根塔拉草原旅游业升级发展的制约因素,提出研究区草原旅游业升级发展的对策建议。建议分别从转变传统旅游发展理念,配套服务设施的升级发展和旅游产品的升级发展的角度提出。配套服务设施的升级中,建议政府帮助地方积极的破除交通条件的制约瓶颈,并建立综合性的旅游专业信息平台为游客服务,还要建立草原旅游休闲度假、体验式的服务设施满足游客的需求。旅游产品的开发中要从观光主导型向休闲体验型转变,要以文化创意创造旅游休闲体验区,要积极开发淡季旅游产品。
[Abstract]:With China's reform and opening up policy deeply rooted in the hearts of the people, China is striding forward to a well-off society in an all-round way, and people's living standards have been significantly improved. Travel expenditure has also become one of the necessary items of expenditure for every family. At the same time, due to the construction of high-speed networks connecting different places and the rapid increase in railway speed, the point-to-point time is getting closer and closer, which provides a favorable and convenient condition for families to travel out. According to statistics, As one of the most important tourist attractions in Inner Mongolia, in recent years, the number of tourists per year has exceeded 500,000, which is an increase in tourism income of the Siziwang Banner of Inner Mongolia. The improvement of the living standards of local residents has made a great contribution. But in recent years, there have been more and more calls for the upgrading and development of the tourism industry. It has become an important development strategy of the national tourism industry. Through field investigation and case interview, this paper studies the present situation and existing problems of the Gegentara grassland under the background of tourism upgrading and development. The thesis is divided into the following parts: the first chapter is the introduction, mainly explains the background of the article topic, the significance of the research; The present situation of research at home and abroad and the theoretical basis to support the research; The second chapter introduces the development of grassland tourism in the study area, including the geographical location, natural and social environment of the Gegentara grassland. The paper analyzes the necessity of the development of the tourism industry in the Gegentara grassland. The third chapter is about the investigation and analysis of the development of the tourism industry in the Gegentara grassland. Focusing on the introduction of the research object, and through the form of questionnaire to the basic situation of the research object for systematic analysis, to understand the current development of the Gegentara grassland problems. 4th chapter, This paper analyzes the factors restricting the development of tourism industry in the Gegentara grassland, including the lag of the concept of tourism development, the backwardness of supporting service facilities, the lag of the development of tourism products and the lack of publicity, etc. And the supporting service facilities are refined into traffic conditions, information technology platforms, reception facilities to promote the upgrading and development, and tourism products are also analyzed in terms of specific disadvantages, such as lack of high-end products, single content, etc. Chapter 5th, combining closely with the restrictive factors of tourism upgrading and development of Gegentara grassland, puts forward the countermeasures and suggestions for the upgrading and development of grassland tourism in the research area, and proposes to change the concept of traditional tourism development from the point of view of changing traditional tourism development concept. In the upgrading of supporting service facilities and tourism products, it is suggested that the government should help the local authorities to actively break down the bottleneck of traffic conditions. And establish a comprehensive tourism professional information platform to serve tourists, but also establish grassland tourism leisure vacation, experiential service facilities to meet the needs of tourists. To create cultural and creative tourism leisure experience areas, to actively develop off-season tourism products.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

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