寿光市蔬菜自助游发展研究

发布时间：2018-03-05 22:24

本文选题：体验经济　切入点：蔬菜旅游　出处：《西北农林科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：体验旅游是现在体验经济背景之下随着人们需求层次的提高而产生的一种新型的旅游形式。在这个大背景之下，生态农业旅游迎来了跨越式的发展。作为农业旅游的一个新的分支，蔬菜旅游在“蔬菜之乡”寿光市已经起步，并且取得了很好的经济效益和社会效益，在体验经济背景下，蔬菜旅游的发展成为必须面对和解决的一个问题。寿光作为中国的蔬菜之乡，如何发展与完善蔬菜体验旅游，就变得颇具代表性与开创性。本文以体验经济、乡村旅游、自助游的相关理论为指导，在综述国内外相关研究的基础上，采用理论与实践相结合的方法，研究寿光市蔬菜体验自助游的发展，并把体验经济、自助游与蔬菜旅游开发相结合。阐述了国内外乡村旅游的研究现状，分析了自助游的产生对传统个旅游业的冲击，总结了寿光市现在蔬菜旅游取得的成果以及存在的问题，提出了发展蔬菜体验式自助游的概念，，归纳了蔬菜旅游的发展方向、寿光市蔬菜旅游体验模式的创新性尝试。根据体验旅游的意义，客源市场的变化，通过相关调研比照分析，并结合蔬菜旅游发展实际，文章提出：目前体验式蔬菜旅游目前存在的主要问题是产品价值的缺失，因缺乏系统的理论指导，以及现在游客需求的改变、自助游的发展等方面的原因，现阶段蔬菜旅游的模式已经不能满足游客的需求，发展蔬菜体验自助游成为必然。最后系统论述了寿光市发展蔬菜体验自助游的优势以及存在的问题，并根据国内景区自助游的良好经验，从政府支持到景区创新等宏观、微观层面的发展对策建议。本文立足于体验经济与自助游，尝试提出采用一种新的开发方式对寿光市已有的蔬菜旅游加以优化和提升，对蔬菜旅游的发展具有一定的开发指导意义，使蔬菜旅游的文化、休闲、地方特色更加突出。通过蔬菜体验式自助游这种新的方式提升现有蔬菜旅游的品位，扩大其客源市场，延长游客的滞留时间，提高游客的忠诚度，从而产生更高的经济效益。对促进农村经济的增长，保护生态环境、合理保持农村的特色风貌、美化乡村环境实现新农村建设的目标有着积极的意义。
[Abstract]:Experience tourism is a new type of tourism that comes into being with the increase of people's demand level under the background of current experience economy. As a new branch of agricultural tourism, vegetable tourism has started in Shouguang City of "vegetable Town", and has achieved good economic and social benefits. The development of vegetable tourism has become a problem that must be faced and solved. Shouguang, as the hometown of Chinese vegetables, how to develop and perfect vegetable experience tourism has become representative and pioneering. Under the guidance of experience economy, rural tourism and self-help tour theory, this paper studies the development of Shouguang vegetable experience self-help tour by combining theory with practice on the basis of summarizing related research at home and abroad. Combining the experience economy, self-help tour and vegetable tourism development, this paper expounds the current research situation of rural tourism at home and abroad, and analyzes the impact of self-help tourism on the traditional tourism industry. This paper summarizes the achievements and existing problems of vegetable tourism in Shouguang City, puts forward the concept of developing vegetable experiential self-help tour, and sums up the developing direction of vegetable tourism. According to the significance of experience tourism, the changes of tourist market, through the comparative analysis of relevant research, and combined with the actual development of vegetable tourism, The paper points out that the main problems existing in experiential vegetable tourism at present are the lack of product value, the lack of systematic theoretical guidance, the change of tourist demand, the development of self-help tours, and so on. At the present stage, the pattern of vegetable tourism can not meet the needs of tourists, so it is inevitable to develop vegetable experience self-help tour. Finally, the advantages and problems of developing vegetable self-help tour in Shouguang City are systematically discussed. According to the good experience of self-help tour in domestic scenic spots, the macro and micro development countermeasures from government support to scenic spot innovation are put forward. Based on the experience economy and self-help tour, this paper tries to adopt a new development method to optimize and promote the vegetable tourism in Shouguang City, which has certain guiding significance for the development of vegetable tourism and the culture of vegetable tourism. Leisure, local characteristics are more prominent. Through the vegetable experience type self-help tour, this new way to improve the existing vegetable tourism grade, expand its tourist market, prolong the stay time of tourists, improve the loyalty of tourists, It is of positive significance to promote the growth of rural economy, protect the ecological environment, keep the characteristic features of the countryside reasonably, and beautify the rural environment to realize the goal of the new rural construction.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323.4;F592.7

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