翡翠产地旅游游客行为研究

发布时间：2018-03-05 22:22

本文选题：翡翠　切入点：翡翠产地旅游　出处：《重庆师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着人们生活水平的不断提高，小众旅游市场中的各种专项旅游正在悄然兴起。旅游者个性化与自主化追求越来越突显，翡翠产地旅游是一种以游览翡翠加工、集散地，以鉴赏与购买翡翠为主题的专项旅游产品，以其特色化的旅游产品为旅游者提供了丰富多样的旅游体验，满足了旅游者求知、购物、社交的旅游需求，并能取得显著的经济和社会效益。在我国，翡翠产地旅游还处于发展的起步阶段，还没有被广大消费者认识和熟知，旅游企业和相关组织也没有认识到开发翡翠产地旅游产品的意义。但随着人们生活品质的提高、对高品位珠宝的日益向往，并在旅游业和翡翠珠宝产业蓬勃发展的基础上，翡翠产地旅游将会有广阔的发展前景。本文共分为9章对翡翠产地旅游游客行为进行分析研究。其中通过第一章绪论与第二章相关理论基础对本文所需相关理论进行研究分析，探讨了本文的选题背景与研究目的，提出了翡翠产地旅游游客行为研究的思路与方法以及论文写作技术路线。在理论分析的基础上，，通过第三章翡翠产地旅游的开发基础与第四章瑞丽市翡翠产业与旅游业概况的介绍，阐述了中华翡翠玉石文化的旅游开发基础与瑞丽市开发翡翠产地旅游的产业基础条件，并介绍了案例地瑞丽市的选择原因，提出了翡翠爱好者圈层辐射作用力。在案例地进行问卷调查的基础上，通过第五章翡翠产地旅游的游客社会学调查与分析，第六章翡翠产地旅游的游客行为特征分析，第七章翡翠产地旅游的市场需求分析。探究翡翠产地旅游者的行为特征，以及翡翠产地旅游市场的调查研究，提出了翡翠游客兴趣度梯度，对比了核心游客与普通游客在多个游览特征上的区别。进而通过第八章瑞丽市翡翠产地旅游开发建议的探讨，结合案例地实际情况设想翡翠产地旅游产品的旅游配套设施和服务供给的开发方法和运作模式，并为案例地翡翠产地旅游产品的开发和发展提供建议和指导意见。最后，通过第九章结论与展望归纳本文主要的结论与发现，总结研究不足以及对未来研究方向的展望！
[Abstract]:With the continuous improvement of people's living standards, a variety of special tourism in the niche tourism market is rising quietly. The pursuit of individualization and autonomy of tourists is becoming more and more prominent. The jadeite origin tourism is a kind of processing and distribution center of jadeite jade. The special tourism products with the theme of appreciating and buying jadeite jade provide rich and diverse tourist experience for tourists with their special tourism products, and meet the tourist's tourist needs of knowledge, shopping and social intercourse. And can achieve remarkable economic and social benefits. In our country, the tourism of jadeite producing areas is still in the initial stage of development, and has not been recognized and well known by the vast number of consumers. Tourism enterprises and related organizations have also failed to realize the significance of developing jadeite tourism products. However, with the improvement of people's quality of life, they increasingly yearn for high-grade jewelry, and on the basis of the vigorous development of tourism and jadeite jewelry industry, Jade origin tourism will have a broad development prospects. This paper is divided into nine chapters to analyze the behavior of tourists from jadeite jade producing areas, and through the introduction of the first chapter and the theoretical basis of the second chapter, the relevant theories needed in this paper are studied and analyzed, and the background and purpose of this paper are discussed. This paper puts forward the thought and method of the study of tourist behavior in jadeite jade producing area and the technical route of writing the paper, based on the theoretical analysis, Through the introduction of the development foundation of jadeite producing area tourism and the general situation of the jadeite industry and tourism in Ruili city in chapter 4th, this paper expounds the tourism development foundation of Chinese jadeite jade culture and the industrial basic condition of developing jadeite producing area tourism in Ruili city. This paper also introduces the reasons for the selection of the case of Ruili City, and puts forward the radiation force of the ring layer of the jadeite jade lovers. On the basis of the questionnaire survey conducted on the basis of the case study, the sociological investigation and analysis of the tourists in the 5th chapter of the jadeite jade origin tourism are carried out. Chapter 6th analyzes the tourist behavior characteristics of jadeite origin tourism, and 7th chapter jadeite origin tourism market demand analysis. Explore the behavior characteristics of jadeite origin tourists, as well as the investigation and research of jadeite origin tourism market. This paper puts forward the interest gradient of jadeite tourists, compares the differences between the core tourists and the ordinary tourists in many tourist features, and then discusses the suggestions of tourism development in Ruili Jade producing area in 8th chapter. According to the actual situation of the case, the paper conceives the development method and operation mode of tourism supporting facilities and service supply of jadeite jade origin tourism products, and provides suggestions and guidance for the development and development of the tourism products in jadeite jade producing areas. Through the conclusion and prospect of 9th chapter, the main conclusions and findings of this paper are summarized, the deficiency of the research and the prospect of the future research direction are summarized.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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