聊城运河旅游资源开发研究

发布时间：2018-03-15 06:38

本文选题：聊城运河旅游资源　切入点：开发　出处：《扬州大学》2012年硕士论文　论文类型：学位论文

【摘要】：运河在历史上曾承担着重要的运输功能,也对沿岸城市的经济、文化发展起到重要的促进作用,但如今这种运输功能正被铁路、航空、水运等更为便捷的交通工具所取代。随着运河航运功能的明显减弱,一些运河沿岸的城市也逐渐由繁华转向衰落,聊城是其中之一。当然,也有一些运河城市经济发展势头颇好,但这种繁荣也已非建立在运河的基础之上了。我们不能因此而放弃对运河的开发,而是应该探索如何让运河生生不息维持城市的发展。随着旅游业的发展及对运河文化价值的认可,开发运河旅游资源被旅游业者所重视。聊城是一个曾因运河而繁华的城市,纵贯聊城腹地的会通河为聊城带来了经济和文化上的繁荣,历经数百年,形成了丰富的运河文化资源,为聊城留下了非常珍贵的历史遗存。我们应该充分挖掘这些文化资源,把它们融入到运河旅游产品的打造中,形成具有聊城特色、独具吸引力的旅游产品,推动聊城旅游业发展。本文在实地考察和文献分析的基础上,运用比较分析与综合归纳相结合的方法,对聊城运河旅游资源开发的基础条件、开发现状及存在的主要问题进行了分析,指出聊城运河旅游资源开发具有广阔的前景,但目前存在吸引力不足、知名度不高及宣传推介不到位等问题。基于上述认识,我们可充分运用经济学的相关知识,结合营销学及旅游心理学等理论基础,提出聊城运河资源开发的措施建议。本文通过对聊城现在运河旅游发展状况的分析,提出四个重点开发项目,并从拉长消费链、农旅结合、区域联合、创意营销等方面多角度地对聊城运河旅游资源的整合开发提出建议。
[Abstract]:The canal once played an important role in transportation, and played an important role in promoting the economic and cultural development of coastal cities. More convenient means of transportation, such as water transportation, have been replaced. As the shipping function of the canal has weakened significantly, some cities along the canal have gradually turned from prosperity to decline, and Liaocheng is one of them. There are also some canal cities with good economic momentum, but this prosperity is no longer based on the canal. We can't give up the development of the canal. With the development of the tourism industry and the recognition of the cultural value of the canal, the development of the canal tourism resources has been attached great importance to by the tourism industry. Liaocheng is a prosperous city once because of the canal. The Huitong River, which runs through the hinterland of Liaocheng, has brought economic and cultural prosperity to Liaocheng. After hundreds of years, it has formed rich cultural resources of the canal. Liaocheng has left a very precious historical relic. We should fully tap these cultural resources and integrate them into the creation of canal tourism products to form a unique and attractive tourist product with Liaocheng characteristics. Promote the development of tourism in Liaocheng. On the basis of field investigation and literature analysis, this paper analyzes the basic conditions, current situation and main problems of the development of tourism resources in Liaocheng Canal by using the method of combining comparative analysis and comprehensive induction. It is pointed out that the development of tourism resources in Liaocheng Canal has broad prospects, but there are some problems such as insufficient attraction, low popularity and lack of publicity and promotion. Based on the above understanding, we can make full use of the relevant knowledge of economics. Based on the theoretical basis of marketing and tourism psychology, this paper puts forward some suggestions for the development of Liaocheng Canal resources. Through the analysis of the present situation of tourism development in Liaocheng Canal, four key development projects are put forward, and the consumption chain is lengthened. The integration of tourism resources in Liaocheng Canal is put forward from many angles, such as the combination of agriculture and tourism, regional union, creative marketing and so on.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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