云南红色旅游产业的培育与发展

发布时间：2018-03-30 17:21

本文选题：红色旅游　切入点：发展现状　出处：《云南大学》2013年硕士论文

【摘要】：红色旅游作为一种新兴独有的旅游形态,既具有旅游业所具有的一般特点,又有其特殊性,它是以革命传统教育和爱国主义教育为题,以红色资源为依托的主题性旅游活动。由此可以看出红色旅游产业既具有旅游业所包含的经济效益,同时又具有国家层面的社会效益,在为旅游者提供服务的同时使其精神层面受到熏陶,通过忆苦思甜等的一系列教育凝聚人们的爱国情感和责任感。目前为止,全国多个红色旅游区已经获得发展或正在发展,而民族地区因其本身所具有的的民族资源和文化资源,旅游业的发展本就具有先天性优势,而红色旅游资源在全国各地资源的同化和重复下并不突出,而云南作为少数民族种类最多的省份,各色民族资源层出不穷,但其红色资源的影响力也不容小觑,就主要以昆明及其周边的红色旅游资源作为基点,以期给云南省红色旅游产业的培育和发展提供一点建议和想法。本文以红色旅游产业作为基本的研究对象,通过其与旅游业的关系及其在民族地区的培育与发展从五个部分进行阐述,即：第一部分分析了红色旅游在发展过程中所遭遇到的困境与原因,以及解决这些困境所做出的努力,引出重视与发展红色旅游的重要性；第二部分概述红色旅游的概念、起源,探究红色旅游在中国的历史发展与演变,总结红色旅游所具有的特点和分类,以及当前国家大力发展红色旅游的意义；第三部分对云南发展红色旅游的现状及其在发展过程中所面临的挑战进行梳理,并运用市场分析观点对其进行更系统的整合,促进云南地区旅游产业细分和红色资源地位的提升；第四部分从旅游规划、景区景点设置,基础设施方面的滞后发展指出云南红色旅游发展过程中所出现的问题,并进行分析与综合；第五部分从加强区域合作,提高人员素质,以及市场营销的角度提出云南目前发展红色旅游的具体路径,并希望通过多种资源的利用更加促进云南红色旅游的发展；第六部分对全文进行总结、升华。
[Abstract]:As a new and unique form of tourism, red tourism has not only the general characteristics of tourism, but also its particularity. It is about revolutionary traditional education and patriotic education. Based on the thematic tourism activities of red resources, it can be seen that the red tourism industry not only has the economic benefits of tourism, but also has the social benefits at the national level. While providing services to tourists, they edify their spiritual aspects, condensing people's patriotic feelings and sense of responsibility through a series of education, such as memoirs and sweet thoughts. So far, many red tourist areas throughout the country have been developed or are in the process of being developed. However, because of its own national resources and cultural resources, the development of tourism in ethnic areas has inherent advantages, while the red tourism resources are not prominent under the assimilation and duplication of resources throughout the country. Yunnan, as the province with the largest number of ethnic minorities, has various ethnic resources emerging in endlessly, but the influence of its red resources cannot be underestimated. The red tourist resources of Kunming and its surrounding areas are the basis points. In order to provide some suggestions and ideas for the cultivation and development of Yunnan red tourism industry. In this paper, the red tourism industry as the basic research object, through its relationship with tourism and its cultivation and development in ethnic areas from five parts. That is: the first part analyzes the difficulties and reasons encountered in the development of red tourism, as well as the efforts made to solve these difficulties, leading to the importance of attaching importance to and developing red tourism; the second part outlines the concept of red tourism. The origin explores the historical development and evolution of red tourism in China summarizes the characteristics and classification of red tourism and the significance of vigorously developing red tourism in China. The third part combs the current situation of Yunnan's development of red tourism and the challenges it faces in the process of development, and integrates it more systematically with the viewpoint of market analysis. Promote the segmentation of tourism industry and the promotion of the status of red resources in Yunnan. The fourth part points out the problems in the development of red tourism in Yunnan from the aspects of tourism planning, scenic spot setting and infrastructure. In the fifth part, from the point of view of strengthening regional cooperation, improving the quality of personnel and marketing, the author puts forward the specific way to develop red tourism in Yunnan. It also hopes to promote the development of Yunnan red tourism through the utilization of various resources; the sixth part summarizes and sublimates the full text.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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