湖南乡村旅游发展问题与对策研究

发布时间：2018-03-31 12:07

本文选题：乡村旅游　切入点：休闲农业　出处：《湖南大学》2012年硕士论文

【摘要】：随着社会经济的不断发展与物质文化生活水平的不断提高,人们的休闲度假方式发生了新的转变,在人们远离都市的嘈杂,抛撒生活的烦恼,循迹山野、驻足农庄的潮流中,乡村旅游作为一种独特的旅游形式,其市场需求随着我国工业化和城市化进程的发展以及人们生活方式、生活观念的改变,呈现出不断扩大的趋势。因此,大力发展乡村旅游对推动社会主义新农村建设具有重要的作用。文章从乡村旅游的概念入手,针对湖南乡村旅游的现状,重点分析了乡村旅游发展中存在的问题及其原因,充分借鉴了美国、加拿大等国外以及台湾、北京等乡村旅游发展的主要做法与模式,提出了湖南乡村旅游发展的对策与措施。本文研究认为,湖南乡村旅游存在普遍缺乏规划和策划文化品位不高,乡村旅游的活动项目形式单一,经营和开发各自为政品牌意识淡薄,乡村环境卫生面貌殛待改善,接待设施城市化倾向等问题。湖南乡村旅游的发展要充分发挥政府的主导作用,科学规划,要挖掘乡村资源优势开发适销对路的旅游产品,努力营造品牌、加大宣传促销活动,要加强企业培训,提高专业化水平,搞好生态环境建设促进可持续发展。
[Abstract]:With the continuous development of social economy and the improvement of material and cultural living standard, people's leisure and vacation mode has changed. In the trend of people far away from the noise of the city, throwing away the troubles of life, following the mountains and the wild, and stopping at the farm, Rural tourism as a unique form of tourism, its market demand with the development of industrialization and urbanization in China, as well as people's lifestyle, life concept changes, showing a trend of expansion. Vigorously developing rural tourism plays an important role in promoting the construction of new socialist countryside. Based on the concept of rural tourism, this paper analyzes the problems and causes in the development of rural tourism in Hunan Province, and draws lessons from foreign countries such as the United States, Canada and Taiwan. The main methods and models of the development of rural tourism in Beijing are put forward, and the countermeasures and measures for the development of rural tourism in Hunan are put forward. The author thinks that there is a general lack of planning and planning culture grade in rural tourism in Hunan. The form of rural tourism activities is single, the consciousness of managing and developing their own brands is weak, and the appearance of rural environmental hygiene needs to be improved. The development of Hunan rural tourism should give full play to the leading role of the government, make scientific planning, tap the advantages of rural resources and develop marketable tourism products, strive to build brands, and increase publicity and promotion activities. We should strengthen enterprise training, improve the level of specialization, and do a good job in the construction of ecological environment to promote sustainable development.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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