产业融合视角下的文化创意旅游发展研究

发布时间：2018-03-31 12:16

本文选题：产业融合　切入点：旅游产业融合　出处：《东北财经大学》2013年硕士论文

【摘要】：两个或几个产业之间出现边界模糊,或者是交叉产生一些新兴产品或产业的现象逐渐增多,此现象引起学界的关注,并以“产业融合”描述这种产业间关系的变化。“文化创意产业”近些年正掀起一股创意之风,1998年于英国首次被正式提出,此后便迅速风靡各国,于21世纪初传入我国,目前一些发达城市的文化创意产业已具有一定规模。旅游业是我国的战略性支柱产业,大众旅游时代的到来,旅游需求的不断提高促使旅游业朝着创新、创意的方向发展,因此促成了一些较为新颖的旅游方式,学界将其称为“创意旅游”、“创意文化旅游”、“文化创意旅游”等。“产业融合”,“文化创意产业”,“文化创意旅游”是近年来出现在政府政策文件、新闻报道、学术论文中频率较高的词汇。上述新概念是目前各领域研究的热点,文献检索发现,产业融合、文化创意旅游的研究文献较多,但从产业融合视角出发对文化创意旅游进行的研究十分有限。对上述概念进行逻辑思维的整合确立了本文的主要研究内容：旅游业与文化创意产业如何融合产生文化创意旅游。研究对丰富产业经济学、旅游学研究视角、研究内容具有理论意义,同时在指导相关行业,景区未来发展及促进我国文化创意旅游发展等方面有一定实践意义。大量多学科文献的研读及相关理论的铺垫使作者最终确立“融合过程”这一独特研究视角,并以此视角为核心线索展开研究：融合的过程是怎样的?融合过程中有哪些影响因素?这些因素又是如何影响其融合进程的?基于此,通过归纳法,案例研究法,问卷调查法,质性分析,定量分析等多种方法的灵活运用完成了本文的研究内容,主要分为以下四大部分：第一部分为研究的基础部分,包括第一章绪论和第二章文献述评。绪论部分首先讨论了本文的研究背景包括产业融合的发展形势、文化创意产业在世界各国以及我国的发展状况、文化创意旅游的兴起等：其次是本文的研究意义；然后介绍了本文的研究方法及研究框架；最后提出研究的难点及创新点。第二章的文献述评主要从产业融合、旅游产业融合以及文化创意旅游三个方面对国内外的研究现状进行梳理,并以文献述评为基础引出了本研究的主要内容。第二部分为理论探讨部分,包括第三章和第四章。第三章对本文出现的关键概念进行了界定,并且根据研究需要,对相关概念展开详细解析,为后续研究做理论铺垫：旅游产业融合的概念、分类；文化创意产业与其他概念的辨析、概念界定、发展概况；文化创意旅游的概念、与传统旅游的对比、主要发展形态。第四章是理论探讨部分的主要章节,主要讨论旅游业与文化创意产业融合的过程。首先归纳出融合过程的三个关键影响因素：融合基础、融合动力、融合障碍,并对其展开系统讨论。以此为基础构建了旅游业与文化创意产业产业融合的宏观演变模型；其次是创新性的将产业链理论与旅游产品的开发过程结合起来从微观视角再次分析了两产业融合互动的各个环节,并引用大量典型案例对各环节进行深度解析。宏观产业视角与微观产品生产视角的结合是本文的重要创新点。第三部分为案例研究部分,指第五章。案例研究部分是对理论探讨部分的解释与证实,选用了实景演艺类的典型案例《印象·刘三姐》。在对案例进行概况介绍,定性、定量研究资料收集分析的基础上以产业融合理论的研究思维对案例进行了深入浅出的剖析：定性部分首先以时间轴为线索对《印象·刘三姐》的创作过程进行完整梳理；接着从旅游者视角出发,以旅游者对案例的描述性和评价性语句为研究资料进行质性分析,通过反复编码归纳出案例的“文化创意”及“发展障碍”；质性分析部分确立了定量研究部分问卷调查的方向和调查内容。调查数据的描述性统计分析,不但对质性分析部分的某些结论进行客观证实,同时也挖掘出许多与产业融合理论相关的线索；最后,以前两节为依据详细归纳了案例能反映、解释、或证实的与产业融合理论相对应的部分,此分析过程将产业融合理论融入案例的方方面面,对理论的理解及案例未来的发展具有重要意义。第四部分为研究的结论部分,指第六章。这一部分首先对前文研究内容进行归纳,总结出五个方面的重要结论；然后描述了本文尚存在的一些不足和局限,并对后续研究可以修正和完善的地方进行了展望。
[Abstract]:The phenomenon of tourism is the strategic pillar industry of our country , the arrival of the mass tourism era , and the continuous improvement of tourism demand has led to the development of the tourism industry in the direction of innovation and creativity .

The new concept is the focus of research in various fields , the literature search finds that the research of cultural creative tourism is much more in the field of industry integration , but it has some practical significance on the integration of tourism and cultural creative industries .

The first part is divided into the basic part of the research , including the first chapter and the second literature review . The introduction part firstly discusses the background of the research , including the development of industrial integration , the development of the cultural creative industry in the countries of the world and the development of our country , the rise of cultural creative tourism , etc .
Then the research methods and research framework of this paper are introduced .
At last , the author points out the difficulties and the innovation points of the research . The second chapter focuses on the research situation of the domestic and foreign research from three aspects : industrial integration , tourism industry integration and cultural originality tourism , and leads the main contents of this study on the basis of literature review .

The second part is the theoretical research part , including the third chapter and the fourth chapter . The third chapter defines the key concepts in this paper . According to the research needs , the relevant concepts are analyzed in detail , which provides the theoretical basis for the follow - up research : the concept and classification of tourism industry integration ;
Discrimination , definition and development of cultural and creative industries and other concepts ;
The concept of cultural creative tourism , compared with traditional tourism , is mainly developed . The fourth chapter is the main section of theoretical discussion , mainly discusses the process of integration of tourism and cultural creativity industry . Firstly , three key influencing factors of fusion process are summarized : fusion foundation , fusion power and fusion obstacle , and the system is discussed .
Second , it combines the theory of industry chain with the development of tourism product , analyzes the links of the interaction of the two industries again from the micro - visual angle , and cites a lot of typical cases to analyze the depth of each link . The combination of macro - industry perspective and micro - product production perspective is the important innovation point in this paper .

The third part refers to the case study part , and refers to the fifth chapter . The case study part is the explanation and confirmation of the theoretical discussion part . The case is analyzed in detail based on the introduction , qualitative and quantitative research data collection and analysis of the case .
Then , from the perspective of tourists , the author makes qualitative analysis on the descriptive and evaluation statements of the case , and induces the " cultural creativity " and " development obstacle " of the case through repeated codes .
The qualitative analysis part establishes the direction and the investigation content of the questionnaire in the quantitative research part . The descriptive statistical analysis of the investigation data can not only objectively confirm some conclusions of the qualitative analysis part , but also excavate many clues related to the theory of industry integration ;
Finally , the previous two sections provide a detailed induction of the case can reflect , explain , or confirm the part corresponding to the theory of industrial integration , this analysis process integrates the theory of industrial integration into the square face of the case , has important significance to the understanding of the theory and the future development of the case .

The fourth part is divided into the conclusion part of the research and the sixth chapter . This part firstly sums up the contents of the previous study and summarizes the important conclusions of the five aspects ;
Then , some shortcomings and limitations are described in this paper , and the prospect of the later research can be corrected and perfected .

【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6

【参考文献】