湖北省入境旅游服务贸易竞争力研究

发布时间：2018-04-03 16:46

本文选题：湖北省入境旅游　切入点：旅游服务贸易竞争力　出处：《湖北大学》2013年硕士论文

【摘要】：湖北省拥有丰富优质的旅游资源,改革开放三十多年来,湖北省入境旅游服务贸易在发展规模、市场结构、消费支出结构、旅游资源开发及相关配套设施建设等方面都取得了不俗的成绩。但比较而言,湖北省入境旅游服务贸易竞争力仍相对较弱。国际市场占有率指标的测算结果表明,湖北省入境旅游服务贸易竞争力在全国仅处于中游水平,在中部六省中的优势也不明显。多元回归检验结果显示,旅游业基本单位数对湖北省入境旅游服务贸易竞争力有显著的正影响,旅游业固定资产原值对湖北省入境旅游服务贸易竞争力影响不显著,而旅游从业人数对湖北省入境旅游服务贸易竞争力有显著的负影响。为了提升湖北省入境旅游服务贸易的竞争力,本文认为可以采取的措施有：挖潜各地市州旅游特色,做大做强全省旅游服务业；合理引导入境旅游者,改善旅游创汇结构；改善旅游业人才结构,提升旅游服务人才的国际化水平；加大旅游固定资产的合理投入,增强旅游业的接待能力；重视旅游产业链建设,增强旅游产业的联动机制。
[Abstract]:Hubei Province has rich and high-quality tourism resources. Since the reform and opening up, Hubei Province has been developing scale, market structure and consumption expenditure structure of inbound tourism service trade since the reform and opening up more than 30 years ago.Tourism resources development and related facilities have achieved good results.But comparatively speaking, Hubei Province entry tourism service trade competition ability is still relatively weak.The results of the international market share index show that the competitiveness of inbound tourism service trade in Hubei Province is only in the middle of the country, and the advantage in the six central provinces is not obvious.The results of multiple regression test show that the number of basic units of tourism has a significant positive impact on the trade competitiveness of inbound tourism services in Hubei Province, while the original value of tourism fixed assets has no significant impact on the competitiveness of inbound tourism services trade in Hubei Province.However, the number of tourism employees has a significant negative impact on the competitiveness of inbound tourism service trade in Hubei Province.In order to enhance the competitiveness of the inbound tourism service trade in Hubei province, this paper thinks that the measures that can be taken include: tapping the potential of the tourism characteristics of the prefectures, making the tourism service industry bigger and stronger, reasonably guiding the inbound tourists, improving the structure of foreign exchange earning by tourism;Improve the tourism talent structure, enhance the international level of tourism service talents; increase the reasonable investment of tourism fixed assets, enhance tourism reception capacity; attach importance to the construction of tourism industry chain, strengthen the linkage mechanism of tourism industry.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.68;F592.7

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